Social Media in eCommerce Strategies

Approach 1 – create Strong & Professional Facebook, Twitter & LinkedIn Profiles

First and foremost significant point for eCommerce websites is to have a Facebook, Twitter and LinkedIn profile as these are the three biggest social networking websites that are one of the best and perfect for making customer relations. Through these pages, you can also grow your business and sell your products too.

Twitter, Facebook and LinkedIn are used by millions of people worldwide, so it is very important for e-stores to have their presence on these social networking sites from where they can increase more number of visitors and customers on their websites.

Approach 2 – Have Sharing Buttons on Perfect Places

Second most important point is to have social sharing buttons on ideal places. As we all know that all the eCommerce websites are providing sharing buttons on their website, and it is not a novel point to know. But the new point to know is to have those buttons on great and unique places so that your customers find it easy to share with their Facebook friends and Twitter followers.

Approach 3 – Go for Pinterest

Third important point is, go for Pinterest, which is one of the rapid rising social media websites. This website allows you to share your favorite pictures from diagonally the web with different people. By creating a Pinterest profile for your eCommerce website, you can connect with well-suited and new consumers who have much interest of enjoying pictures of special products.

You can easily share pictures of your best products on Pinterest and relate with new customers who may have interest of purchasing your products. But you need to make sure to be unique as other pictures so that it becomes easily possible for you to grab the notice of visitors.

Approach 4 – Add Product Videos
Fourth most important point to consider is addition product videos as videos are considered one of the best sales tackle that surely help you to sell your products. We all know that all the people love to see videos particularly of those products that they are buying, so it will be beneficial for you and your website to put product videos. On the web, you can find many popular eCommerce websites that provide product videos on their website, and these companies have seen big impact in sales after adding product videos.

Approach 5 – network with your customers

Fifth major point is, interact with your customers. Creating a Facebook and Twitter fan page is not sufficient for you as you need to interact with your customers and have to solve their queries regarding your products. By answering their all queries, you can build strong and long-lasting link with your customers, and it will hoard them to come back on your website and purchase your products.

Approach 6 – Offer Some reduction & Product Deals through Social Media Websites

Sixth major point to keep in mind is, offer your customers some amount of discount and product deals through social media websites. By present discount and offers, you can easily attract them on your website, but you need to make sure that you offer unique offers and deals that they won’t get somewhere else.

Valuable Optimization for Pinterest

Pinterest is renowned amongst the top position holders between the most visited sites across the globe. With its ever rising user base, Pinterest is indeed a great choice for those wishing to request more traffic and boosting the number of leads and conversions. In order to properly leverage this platform, your Pinterest business page must contain all the essential ingredients.

Even apparently trivial details have the potential to control your marketing efforts across Pinterest. Let us understand what strategic means can be adopted to maximize the outcome of your promotional efforts on Pinterest.

• Take care of the “About” Section: This is in fact the first section that informal visitors tend to see once they land on your Pinterest page. So, you must make good use of this chance. You just have 200 characters to speak your values to people and tell them how you can serve their wants. Since this section gets indexed by the search engines, do not forget to add in top SEO keywords here. Also contain you city or state in this section so it is more suitable for people to trace you.

• Use a personal logo or photo: While mounting a Pinterest page for your business, you are acceptable to upload an image through the settings menu. Keep in mind that people tend to get more associated with a brand when they are awake of the name and face behind it. In case of service-oriented businesses, personal brands or bloggers, the founder’s professional headshot can be a convincing means to communicate with the viewers. You can also consider using a brand logo as it lends a corporate feel and also enhances the ‘pinner’s’ confidence that they are linking to the official brand.

• Go for proper panel placement: As per a research conducted by Mashable, it has been seen that when people are browsing across your Pinterest page, the eye group in from the top towards the middle of the page. This implies that the boards which are located at the top as well as the center of the page get noticed by the maximum number of spectators. Hence, it is important to place your best, most relevant and popular content in the top two rows.

• Several focused boards work wonders: Many new Pinterest users give the blunder of rapidly coming up with some different boards with a couple of pins on them. In doing so, you page misplace its unity and each board seems unfinished, thereby unable to draw in followers. It might also hamper your brand image. A number of focused boards help in the formation of a lifestyle surrounding your brand. Try to render each board theme oriented using a catchy title which describes the theme and incorporate keywords within the account to enhance search ability. Also make sure that you pin sufficient amount of content so that the board looks full.

• Include non-industry topics: It is a huge thing to incorporate a few boards focused on non-industry topics like travel, home, cars, education or food and other popular areas on Pinterest. This will help in attracting a wide spectrum of audience and will also offer an insight to people regarding other facets of the brand and qualities. Always try to influence on trending topics through creation of sole themed boards focusing on these occasions or events and give them a boost during the applicable time of the year by reorganizing your boards. In this way your page will not only connect new followers but also enable the pins to go viral.

Only 37% of Marketers believe Their Facebook Advertising is successful [Study]

Social Media Examiner has released the 2013 Social Media Marketing Industry statement. Of all the questions they posed to marketers this year, the thing that stands out the most is not how many businesses are using social media, but how many aren't actually tracking how effective their social media marketing actually is.

Of those who participated in the survey, 97 percent said they were using social media for their businesses and 86 percent considered it to be an significant part of their marketing efforts.

Moving onto Facebook specially, it isn't surprising that 92 percent were using Facebook as part of their social media efforts and that 49 percent considered Facebook to be their most essential social media platform.

But what is surprising is the actuality that only 37 percent of marketers think their Facebook advertising is successful. That is a pretty astonishing number. Is this a metric that shows Facebook marketing isn't efficient, or is it really to do with the fact marketers aren't properly tracking those Facebook efforts into ROI?

The report also reveals that larger businesses were much more likely to agree that Facebook was effective, but this might also be from a number of factors, such as higher brand awareness overall and targeted traffic from their company brand site to their Facebook page. For smaller businesses and lesser-known brands, Facebook marketing might definitely seem to have a lesser impact without a well-known and familiar brand behind it.

Another interesting factor is the relationship among the amount of experience using social media and the amount of time spent marketers spend on their social media efforts. Fifty percent of those with less than 12 months experience with social media are spending 5 or fewer hours on social media, while for those who have been doing social media for at least two years, 70 percent of those are spending 6 or more hours on their social media efforts each week.