Twitter Experimenting with New aspect

 Twitter is reportedly experimenting with a new feature that would show users how many people viewed their creature tweets. The view count would be shown underneath each tweet, parallel to how Facebook shows the amount of views underneath each Page post.

Advertisers have long had access to these kinds of analytics on Twitter, being able to see how many views their tweets receive while successively an advertising campaign. If this experiment is finally rolled out to all users it would mark the first time Twitter has made those statistics available to everyone.

Twitter has explained before that they work on experiments all the time. They say “it’s rare for a day to go by when we’re not releasing at least one experiment.” 

Not all of those experiments get released across the whole platform, “We also experiment with features that may never be released to everyone who uses Twitter. Those experiments are perhaps even more valuable because they help us decide what not to do.”

It’s significant for us not to get our hopes up about tweet views just yet, but it sure is worth noting they’re at least testing it. Tweet views would be an very useful way for individuals and businesses to measure the true reach of their tweets, something they’ve never been able to do without being a paying advertiser.

Even though the feature hasn’t been unconfined yet, there are mixed feelings about it already. On one hand some are saying it would help cheer others to tweet more if they can see how many people are seeing their tweets. On the other hand, some are saying it could put off people from using the service if they have hundreds of followers but only a few dozen people really see what they’re tweeting.
 

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Tips to develop Your Instagram Account

  Instagram is huge business in 2014, and not just for the photo-sharing social network or its parent company, Facebook. Many companies and self-employed professionals are taking benefit of the nearly 200 million active users on the platform.

What social media analysts are seeing with Instagram is related to what Twitter has turned into: A social network that members really enjoy using on a daily basis because they find it engaging. For many brands, this means their chances of social media marketing achievement on Instagram are greater than on Pinterest or even Facebook. 

Out of those nearly 200 million Instagram users, more than half are actively using the network at least once a day, and more than one-third use it more than once daily

There are three other factors that make Instagram very beautiful for businesses: visual appeal, engagement, and mobility. This last factor sums up the very nature of the network — Instagram is mainly a collection of flawless mobile applications that seamlessly connect users through a cloud service. The apps and the levels of communication they offer make Instagram a visually pleasing and highly engaging social network.
Here are five ways to grow an Instagram account into a powerful marketing and branding tool:

Posting Quality, Meaningful Images

Instagram is pretty useful on its own, but it works even better when synchronized with other social networks such as Facebook and Twitter. One of the tenets of Instagram is that no one is a awful photographer. To this end, the a variety of filters and special effects come in handy, but it is more significant to make an effort to post quality images that speak to followers.
When it comes to choosing beautiful photos to post on Instagram, retailers, manufacturers, and visual artists have it easier than other professionals.

Instagram Community meeting

Once an Instagram account gains a considerable number of followers, it starts to feel and act like a community. Businesses and professionals who wish to grow their Instagram accounts should turn on notifications and keep them that way. The idea is to be learned every time people leave comments or like a photo. 

Notifications also serve to make users responsive of how their brand is being perceived across the network. Users should make an effort to interact accordingly each time they receive a notification.
 

Using Hashtags

The Instagram hashtag system is planned to make visual content relevant. Each image should have at least one or two hashtags for the purpose of making it easy for others to discover a new account. Hashtags can also be researched to find out the users behind them, follow them and interact on their content. To get followers, one must become a good follower first, and this means liking images and leaving nice comments.
 

Building Relationships

On Instagram, engagement is only the start. Once followers become prospects, customers, and clients, the next step is to take advantage of the network and form relationships. This can be accomplished by keeping the following in mind:

Instagram is supposed to be fun. A computer repair shop that only shares images of broken monitor screens and motherboards taken separately will probably have a hard time gaining followers. To inject some fun into their photo feed, the business owners should post pictures of their employees being silly or having fun during a break.
Followers should be confident to share their own images.

Find Out What Others Are Doing correct

The beauty of Instagram is that its content can be found transversely many social media platforms; this allows users to see what others are doing successfully. Since Twitter is often synchronized with Instagram, it is a good idea to research what type of content is having a greater shock and how. 

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Facebook Announced New Page Design

 Facebook announced yesterday they will be rolling out a novel “streamlined” look for company Pages on the desktop version of their site. The new look is designed to help users and Page admins alike by emphasizing important information and making the most commonly used tools more available. This announcement comes just a few days after Facebook unveiled a new design for their News Feed.

The Page timeline design has been updated to make posts look reliable to how they would appear in the News Feed. Anyone who’s ever managed a Facebook page before knows how frustrating it after spending time crafting a grand post only to have it appear differently in the News Feed to how it looks in the Page timeline. Now you can be certain your posts look just as good across the whole platform.

The new design also makes company pages look a lot more like individual pages. There’s a left column dedicated to your Page’s posts and a right column dedicated to your business’s information. Here’s an example of how it looks:

New Features for Page Admins

The new design brings with it several new features just for Page admins. If you look on the very top right hand corner of the above example you’ll see the existing week’s Facebook activity at a glance. This includes ads running, amount of new likes, Page reach, and notifications. You can click on any of these for more detail. You’ll see a few new navigation options across the top as well.

The most fascinating new feature is the Pages to watch section. A page to Watch allows you to make a list of other business pages and compare your performance against theirs. This is a enormous way to keep an eye on your competitors, clients, and other businesses you care about.

The “Overview” tab of Page Insights displays some key stats about the Pages they are watching. The “Posts” tab of Page Insights includes an aspect to view the past week’s most engaging posts from the Pages you’re watching.

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Use Social Media to Earn backlinks Links

 Social media can give a great platform to spread brand awareness. Used properly, your social presence can also be used to boost your SEO strategy by earning worth backlinks to your website.

Links are one of the most significant quantifiers used by search engines as they decide how relevant, important, and trusted you are. The more good quality links you have, the more ‘value’ is assigned to your site and the higher your ranking in the search engine results pages .

Provide Content that Adds Value

There are a lot of ways to get links but social media provides a good chance to earn links naturally. As search algorithms get more complicated, aggressive self-promotion and anything that even approaches the idea of link rural is becoming less effective and can even be harmful to your rankings. If you make content that people find precious, they are more likely to want to share it.

What people find precious can vary but good quality infographics and posts that provide statistics, well-researched information, and new angles on a subject are all good starting points. A good video that captures viewers’ awareness is eminently shareable, which is one reason nearly 87% of brand and agency marketers now create video for content marketing.

Original, amusing posts stand a chance of going viral. But don’t just concentrate on activity value – a solid, useful post is likely to provide a long-term return, as people could use it as a orientation for their own content. Experienced bloggers and content writers will often link back to your content rather than quote or steal it, especially if it appears authoritative.

Contribute to the chat

The value of your posts and responses is more significant than sheer frequency. People are still likely to link to your content if it is valuable, even if it is a one-off. By making common contributions however, you can build up your presence and power in applicable fields. Not every response you make has to be a carefully researched and densely packed data bomb.

 You can add helpful snippets of info, offer your opinion or simply say, ‘Hey, great post’ every once in a while. Building your presence means that people in the community are previously aware of you and may be even more likely to re-use your content when you do bring out the more precious posts. If you keep an eye on the discussion and are able to respond positively to others’ queries and problems, this can also help.

It’s mainly helpful to provide linkable content within the first few responses to a new blog or post. Being within the first five or ten posts – and surely within the first page where applicable – can really help get your content noticed.

Recognize Targets

The time and resources you have to spend on social media will be limited, so it pays to aim your efforts effectively. You’ll ideally want to be seeking out key influencers in the relevant field. This may mean that your comments and posts are opposing with a lot of others but this is where the value you build in can help them stand out.

Facebook and Twitter are the two go-to platforms for most people but you should also seek out targets on other sites such as YouTube, Pinterest, and Tumblr. If you are marketing within specific regions, you might want to expand your efforts to the most popular sites in each market. 

Use the correct Tools

There are a number of tools and services that can help you find the top targets. Followerwonk, for example, offers a Twitter analytics service. This can help you sort and evaluate followers by looking at data such as social power scores and the percentage with URLs. You can also gauge reactions to your own tweets by monitoring your activity alongside current follower numbers.

Fresh Web Explorer is one more handy tool as it searches for mentions of your brand, company or other keyword and matches this with ‘feed authority’. This can help you sort key influencers from those with less apparent authority, allowing you to target your efforts more efficiently.

As links from social media tend to be earned rather than bought or traded, the results of any campaign can be difficult to forecast. Genuine earned links can be very precious – which makes all the effort worth it.