Tips to develop Your Instagram Account

  Instagram is huge business in 2014, and not just for the photo-sharing social network or its parent company, Facebook. Many companies and self-employed professionals are taking benefit of the nearly 200 million active users on the platform.

What social media analysts are seeing with Instagram is related to what Twitter has turned into: A social network that members really enjoy using on a daily basis because they find it engaging. For many brands, this means their chances of social media marketing achievement on Instagram are greater than on Pinterest or even Facebook. 

Out of those nearly 200 million Instagram users, more than half are actively using the network at least once a day, and more than one-third use it more than once daily

There are three other factors that make Instagram very beautiful for businesses: visual appeal, engagement, and mobility. This last factor sums up the very nature of the network — Instagram is mainly a collection of flawless mobile applications that seamlessly connect users through a cloud service. The apps and the levels of communication they offer make Instagram a visually pleasing and highly engaging social network.
Here are five ways to grow an Instagram account into a powerful marketing and branding tool:

Posting Quality, Meaningful Images

Instagram is pretty useful on its own, but it works even better when synchronized with other social networks such as Facebook and Twitter. One of the tenets of Instagram is that no one is a awful photographer. To this end, the a variety of filters and special effects come in handy, but it is more significant to make an effort to post quality images that speak to followers.
When it comes to choosing beautiful photos to post on Instagram, retailers, manufacturers, and visual artists have it easier than other professionals.

Instagram Community meeting

Once an Instagram account gains a considerable number of followers, it starts to feel and act like a community. Businesses and professionals who wish to grow their Instagram accounts should turn on notifications and keep them that way. The idea is to be learned every time people leave comments or like a photo. 

Notifications also serve to make users responsive of how their brand is being perceived across the network. Users should make an effort to interact accordingly each time they receive a notification.
 

Using Hashtags

The Instagram hashtag system is planned to make visual content relevant. Each image should have at least one or two hashtags for the purpose of making it easy for others to discover a new account. Hashtags can also be researched to find out the users behind them, follow them and interact on their content. To get followers, one must become a good follower first, and this means liking images and leaving nice comments.
 

Building Relationships

On Instagram, engagement is only the start. Once followers become prospects, customers, and clients, the next step is to take advantage of the network and form relationships. This can be accomplished by keeping the following in mind:

Instagram is supposed to be fun. A computer repair shop that only shares images of broken monitor screens and motherboards taken separately will probably have a hard time gaining followers. To inject some fun into their photo feed, the business owners should post pictures of their employees being silly or having fun during a break.
Followers should be confident to share their own images.

Find Out What Others Are Doing correct

The beauty of Instagram is that its content can be found transversely many social media platforms; this allows users to see what others are doing successfully. Since Twitter is often synchronized with Instagram, it is a good idea to research what type of content is having a greater shock and how. 

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