Most of the current “Get ready for 2014!” posts integrated a section about content marketing and how important it will be this coming year.
Google’s recent emphasis on long-form content and its dedication to shutting down article submission sites and penalizing other strategies marketers have used to make content bound for at search engines, rather than the reader, means companies are taking notice of just how significant good content is for their online presence.
Hiring Trends in 2014
Because of the deterrent tales that come with Google penalization, and the fact that 93% of B2B marketers are currently using content marketing in some form, and plan to step up their efforts , there has been a dramatic boost in the number of brands and start-ups hiring content marketers because they want a stronger online attendance and know that great content is going to take their web traffic to the next level.
Of course, many large companies have had an whole team of content marketers for years now, but the increase in start-ups and small to medium-sized companies hiring for this type of site is growing earlier than ever before.
Many of the content marketer positions are the first position of their kind within the company, showing a new inclination in hiring someone to heart solely on content.
Below are some of the top experience and duties of this new crop of job openings that I’ve seen in the last few months.
Blog Responsibilities
The primary task in most of these new job openings is the company’s blog being the main focus. The blog starting point varies madly. Some have no blog at all; others have one that could be better. The novel content marketer is accountable for creating a strategy around the blog’s messaging, setting up goals for content and writing the bulk of the blog posts.
Besides creating a innovative strategy, because the person is being hired solely to write, many companies are expecting blog posts on approximately a daily basis, with many wanting four to five posts per week. moreover, the content marketer would also be responsible for organizing the editorial calendar for not only their own posts, but for any contributing guest bloggers.
Crafting an engaging and active blog is one of the easiest ways that content can help a company, both from a social and SEO standpoint.
Long-Form tasks
Another newer duty that many small to medium-sized businesses have never implemented before they formed the content marketer position was a focus on long-form content, like white papers, e-books, webinars, or tutorials.
As mentioned before, Google’s inclusion of long-form content and PDFs in search results (which wasn’t always the case) has made companies understand that the longer the content, the more likely they are to receive traffic from it.
Regularly producing several different types of long-form content not only gives content diversity, it makes the company a leading resource in their industry.
In the best part of the job openings, the new content marketer is also expected to frequently interface with all employees, particularly those in marketing and advertising. By working mutually on strategy for each season or promotion, content can be a lot stronger and carry across different platforms, from social media to blog posts.
The content marketer may also help foster outdoor marketing efforts, like guest blogging on other websites to raise awareness and writing copy for advertisements, brochures, or other promotional resources.
By allowing this new employee to be freely accessible across several departments, the advantage is two-fold. The content marketer will have a better feel for the company as a whole and other employees have a store to work with on content-related projects.
Cross-working in several departments also helps all employees feel like they are working to a common goal, something that is important to many of the hiring companies.
Flexibility and repayment
Another clear feature of the type of companies that are hiring content marketers is the outstanding employee settlement and perks. Many companies willing to add on a person whose sole focus is writing also usually have huge perks, like telecommuting, paid insurance, three to four weeks of vacation, paid cell phone, new computer, and more.
This can’t be a chance, as companies that are progressive enough to understand that content marketing is essential to their company is also progressive in other areas, such as company traditions and working environment. Working for these growing companies are ideal for the ideal content marketers, as a more creative, independent environment typically leads to better content and strategy idea generation.
Why This Role is essential
Hiring a content marketer that has no set ROI guarantee may be one of the greatest acquisitions a company can make. More content equals more visibility, and by hiring someone focused solely on writing can help companies be seen as a store in their industry, increase their chances of being found via search engines and other inbound links and continue to grow an situation of vision.
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