Why Google wants to Know about Small Websites ThatAren’t Ranking Well

Do you have a small website that isn't performing as well in Google's search results as you believe it should? If so, you could have the chance to have someone on the Google webspam team look at it personally.

Google's Distinguished Engineer Matt Cutts has asked small website owners to submit their site via a Google Docs form detailing why you think your website deserves to outrank the present websites in Google search results, and why you think your website is better than the ones that rank.

Google would like to hear feedback about small but high-quality websites that could do better in our search results. To be clear, we're just collecting feedback at this point; for example, don't expect this survey to affect any site's ranking.

So what accurately is Google looking for website submissions? According to Cutts, one of his engineers "was looking for more real examples of small sites/mom-n-pop sites."

He also said that they are looking for a wider range of examples than simply a group of engineers sitting around come up with, so they are "looking for feedback from a wider circle of folks so we can charge the scope of things" and "get input from a wider circle of folks."

Cutts also revealed that it was a tech lead on his webspam team who was thinking of looking into the issue of small websites ranking, "but wanted more data. I offered to ask 4 data"

So your website might not essentially rank higher because of filling out the survey, but it seems like Google is at least starting to look at the problems where smaller websites are having a tougher time keeping against larger reliable sites in the search results right now – something people have complained about since the Vince update.

Cutts said he has been looking myself into some of the submissions for small websites that have ranking issues. Meg Geddes, (a.k.a., @netmeg), who is well-known in online marketing circles, had back and forth tweets with Cutts that shows he is clearly looking at some the submissions.

Surprisingly, Cutts commented former times that they'd only received a couple hundred submissions, so it is definitely worth taking the time to submit your small website, if you think it's not ranking as well as should.

What's Trending on the web?

As we come near mid-2013, we have to look at what we will be seeing by the end of the year. Like fashion and technology, the styles of websites and blogs you see would also develop and change. Some create new data, others slip back back to older formats, some recreate what is already out there, and some will simply stay the same. Below are a few of the different designs that we can expect to see in the world of blogs and web design as we get nearer to the year 2014.

Interactivity

Engaging with customers is everything when it comes to blogs, so this is likely a trend we will see in 2014. If it is an insurance site, then expect to see the skill to get instant results and direct feedback for the quote you are getting.

Application paradigm

CSS and HTML 4 are the languages that most sites are written in today. Since Google does not like flash based websites, we will see less and less of them being created. Since Google does not like flash based websites, we will see less and less of them being created.

Websites that run like apps

HTML 5 allows certain elements of a site to be accessed via a browser, meaning it can be used like an application. One example of this is Google Docs. With the ease and ease of use, we are likely to see more and more blogs in this format. It allows you to visit these sites on any device that you may be using.

Open designs

More and more developers understand the need to make websites responsive. Sites are accessed on all kinds of devices and not just on desktops and laptop as in the past. With receptive design, the site is always on top and there are never any lags or delays. With responsive design, there is no wait and this is what all viewers are looking for.

Vertical scrolling

This is likely to be a trend that is going to take over. Even though many sites offered both horizontal and vertical scrolling in the past, the future is likely going to provide simple vertical scrolling. It is easier for the viewer to understand because this is the way that we tend to read content. It is also easier for the viewer to scroll through because content is laid out tidily in this format. It was not as simple and basic with horizontal sites.

Although these are not all the changes and trends, these are likely going to be some of the major content changes and modifications that we can expect to see in throughout 2013 and in 2014. 

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