Search Engine Optimization is the progression of improving the visibility of a website on natural (" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly design and development into a website. A victorious search engine optimization campaign will have, as part of the improvements, carefully choose, appropriate, keywords in which the on-page optimization will be considered to make well-known for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization tips. On-page optimization refers to website elements which include a web page, such as HTML code, textual content, and images. Off-page optimization refers, mainly; to back links (links pointing to the website which is being optimized, from other applicable websites).
