Build Quality Backlinks devoid of Guest Posting

 What is Quality Content for Backlink Purposes?

Quality content is going back to the fundamentals of SEO.  It means given that an amazing user experience for everyone involved. Quality content is as simple as having an easy-to-use process for finishing a conversion and finding information that people want to share. It adds value and gives actionable items without a ton of fluff or filler. It is also something that will request to and be informative to your user base, the person shopping, and to the journalists and bloggers that write for your industry’s trade publications and blogs.

Now think about how I defined quality content and look at how you can apply it to the three link building strategies below.

1. build Backlinks with Video & Technology.
 

 Once you make a video, select the apps that are most relevant for the content.  Once you place the video inside the player, you can use the YouTube app to flow other videos from your series so that people can see you are able to back up your knowledge with more detailed videos about the same topic.  Also, make sure you orientation different episodes or resources on your website within the videos so people know where to find them.

  Viewbix takes this a step additional with their list app which lets you open the app midroll and display a link, description, and image to the exact locations you are referencing. If you don’t want to interrupt the video, you can set the list app to unlock at the end to display everything you referenced giving the viewers a way to find your resources, share them and hopefully link to them instead of your video.
 

What is the List App?
 

The list app lets you upload a list of images, metaphors, and trackable links to your video. By using the list app, you can link to the high quality posts you orientation within your video, plus any infographics, or anything else you location in the video. By having the list app open at specific times during the video, people can find the relevant pages and income within your website if they want more information.
 

The last thing to keep in mind is to make sure people can reach you. Your major call to action can be a button on the player that says “Buy Now”,  or you can contain a phone number, contact form, or email link. Even better, add the Skype app so people watching the video (even on Facebook and Twitter) can call you through the real video. The ability to get the notice of journalists and bloggers with the video and have a direct line of communication to you during or after watching the video is very influential. This is why Viewbix is an amazing way to build backlinks with your videos. You can track, measure, test and then repeat the process to drive a ton of quality links if you do it well.  Viewbix has both free and paid versions, so I highly recommend you try them out.
 

2.  How to Build Backlinks with Webinars.

Everyone spits out webinars as a link building technique, but I haven’t seen many people who are able to really make it work. An executive from a large company may be able to get a million people to listen, but frequently when I hear someone higher up speak, it is a ton of fluff and means people are less likely to link to you. in its place, they link to the Executive or “Authoritative Voice” site, to your webinar sign-up form (on another site), or anywhere but your own url.  Use the big name to draw a lot of people, but also have people who work in the field for a living give actionable items while playing nice with the “Expert”. This will result in higher class content that users will actually want to reference.
 

Things to remember for generating backlinks from Webinars.
There are little things to keep in mind when using webinars generate quality backlinks:
 

•    Have actionable items people can take away with the resources accessible on your website.
 

•    Host the report and information about the webinar on your site so as people share they come to you.
 

•    Make sure to have internal links to applicable resources on your site for the panel members to review before the webinar and be able to reference during it.
 

•    Have the webinar signup, listen, and download pages on your site.  If it exists on your site, when people share and link to it, you get the social signals and backlinks.
 

•    Memorize to include social sharing apps on the webinar download page if it is special from the sign-up page.
 

•    Link to guides, resources, and infographics that reinforce topics from the webinar on your site from the sign up, listen to, and download pages. Do not contain spammy content!
 

•    Include links when one of the resources on your site is mentioned so listeners can see them.
 

•    Make sure to mention your url, thank everyone for attending, and remind them when and where the recording will be accessible.
Webinars can be an grand way to attract links.  By having an authoritative voice you can bring in bloggers, journalists, and listeners.  By having other panel members with solid knowledge to share actionable items you can get a lot of great follow ups and people referencing the webinar.  If they reference it or mention it, there is a good chance they will also link to it.
 

3.  Building backlinks with traditional PR.

keep in mind in the stone ages when people read these magical things called books and magazines that were made from dead tree byproducts?  These paper things were a huge way to get people to find your brand.  They would find you in magazines and newspapers and then pick up this other magical device called a land line telephone.  At some point there was a person called an machinist that would connect you with the person you were trying to reach.  This could easily be the first form of SEO! How you can use this old basic model to build quality links back to your site?
 

Pitching newsites with bylines & article ideas.
 

In the past, appearing in these publications would carry more attention and drive more calls and foot traffic to your store.  In current times, we call these visitors, links, and traffic. It’s really that simple. You also buy ad space in the publication or pitch an idea to a journalist to write about a topic and include you. Think about what traditional PR firms did before the internet and tie those practices back into your link building strategies.
 

Host an industry occasion or use direct mail.
 

Host an event and invite your local bloggers, journalists, and industry people. Send out affordable and related gifts.  Make sure they are eye-catching, unique, or somewhat insane like what Grasshopper did with their chocolate covered grasshoppers.  Having a original PR and Marketing team that can work within a budget or no budget, or even getting a group of local businesses jointly could build enough buzz to generate interest and get a ton of high quality links.  You can do it online or offline, depending on your business.
 

PR isn’t dead.  It has become cliché mostly because everyone is copying everyone else and not always measuring KPIs or Metrics.  Find those sole and creative people and start listening to them.  They are typically hiding in a cubicle or are frustrated because other people get the attention within your company.

  Kick the kiss ups to the side and let everyone share their inspired ideas in an open and safe environment.  Your next PR pitch that could build a ton of high quality links could be hiding with the person who is ignored, sitting in a corner silently and doesn’t get attention because they don’t speak up much. You may even consider a secret submission form where everyone submits their ideas and retains a second copy so when you pick the idea, only the right person can claim it!
 

You can take what Matt said with a grain of salt, or ignore it (which a ton of people will do), or you can go back to the basics.  I prefer to go to the basics – which is building quality content that people will find appealing, want to share and link to. Once you have the quality content, create a sales or lead shaft that is easy to follow and find a way to get your information out there.

Closing thoughts.
 

Even if guest posting was dead, which I truthfully believe it is not, there are plenty of other ways to build and draw high quality links to your site. Use technology to improve your current marketing and help people discover the great content and income available on your site. 

 If you do webinars, think about how you can incorporate the resources your site provides into the conversation. You also want to remember to go back to your basics. Sometimes using usual and offline marketing is the best way to attract the right audience and get you high quality backlinks. Tradeshows, direct mail, and even standard media pitches are great ways to build buzz and drive high quality and authoritative links.

You might also like: Link building techniques in 2014

How to get excellent backlinks

There’s a lot of disorder in the world of link building. For years, many webmasters relied on spam and automatic backlink building tools to get high rankings on Google. These methods don’t work anymore. Fortunately, there is a way to get high class backlinks to your site.

Step 1: Not remember robots and think like a person

Before Google’s Penguin update, many webmasters thought that link building was for robots. You entered your keywords and the link building tool mechanically created hundreds of backlinks with your keywords in the anchor text.
The fact that these backlinks didn’t make any sense for human visitors didn’t worry most of these people. Unluckily, Google didn’t like these backlinks at all and as soon as their algorithms were good enough to detect these backlinks, websites that relied on spam backlinks experienced massive ranking drops.
If you want to succeed in the modern world of link building, you have to think and act like a being.

Step 2: find good aim websites

Getting pertinent links is the only sustainable link building strategy. The basis of a successful link building campaign is the websites that link to your site. Finding these sites can be hard. It is easy if you have the right tools.

SEOprofiler offers a variety of powerful tools that help you to discover good websites that should link to your website:

•    The competitor backlinks tool: websites that link to your competitors are websites that should link to your website. The competitor backlinks device in SEOprofiler helps you to find these sites.
 
•    The keyword backlinks tool: backlinks from related web pages have a higher crash on your search engine rankings than backlinks from unrelated web pages. The keyword backlink tool in SEOprofiler helps you to find potential link partners that are connected to the topic of your website.

•    The hub finder: web sites that link to more than one of your competitors are so-called hub sites. These sites help search engines to classify your website. If search engines assign your website to the right category, your web pages will get higher rankings for keywords that are connected to this category. The hub finder tool in SEOprofiler helps you to find these hub sites.

•    The link opportunity finder: the link opportunity finder tool in SEOprofiler automatically creates link related search queries and it automatically retrieves the results for these queries. You will get good link partner suggestions as quickly and professionally as possible.

Step 3: get the backlink 

Find a cause to contact the owner of the other website. Would a link to your site be a resource for visitors of the other site? Can you add unique content to the other website?
Write a personal communication and let the other webmaster know that you are a real human being. Try to form a connection.
The backlink manager in SEOprofiler helps you to find the contact information of other websites. It also keeps path of your conversions and it provides additional information about your link partners. The link manager helps you to build backlinks as professionally as possible:

This time, it’s personal 

If you want to make sure that your links lead to long-term rankings, it is very significant that you build links like a human being. Focus on significance. Show others that you are a real person. Link to other websites whenever it makes sense. Treat others like you would like to be treated.
You don’t need hundreds of links to do well. A handful of really good backlinks can have a huge influence on your Google rankings. The tools in SEOprofiler make it as easy as possible to get these backlinks. If you haven’t done it yet, create your SEOprofiler account now.

Control Link Risk to Help pick up Search Rankings

Google’s growing focus on punishing sites for “unnatural” backlinks could shine some light on what just may be the weakest link in your overall SEO approach.

Even if you haven’t taken part in link buying or related manipulative plans, you can still take a hit in search rankings for having too many low-quality backlinks if you aren’t doing enough to manage dangerous links. If unconnected or low-quality sites have linked to your site without your knowledge, your ranking can suffer a hit.

Although addressing the issue is no simple task, benefits over time can be worth it. Removal your sites of what Google search has determined are low-quality backlinks will pick up your standing with search engines, as well as with visitors who may otherwise have a poor awareness of your site because they see your URL associated with poor quality websites or those with an irrelevant relationship to yours.
Shift in Link-Building Practices

Google search becoming more complicated with its calculations in recent years has greatly impacted how it uses backlinks as one of a couple hundred factors taken into account in seminal search rankings. The result has been a seismic shift for many site owners and SEO consultants in how they approach link building. Those who made use of what Google search labels “link schemes,” have rapidly found themselves with a whole host of backlinks that are attracting penalties and raising havoc with their site rankings. While most people working in SEO can readily list the types of links that have fallen out of help with Google seach, here’s a short primer of some of the more notable, in bullet form:

•    Backlinks originating from sites you manage.
•    Backlinks from forum comments and discussion boards.
•    Purchased links.
•    Links from large-scale article distribution with keyword-rich anchor text.
•    Unnecessary link exchanges.
•    Low-quality bookmark or directory site links.
•    Widgets embedded with unrelated links.
•    Over-use of keyword-rich anchor text in media releases and articles.
•    Backlinks between sites that have an irrelevant relationship or none at all.

You can read plenty of online opinions about Google search not placing as much emphasis on links as a factor in determining search rankings and how this is transforming approaches to SEO. But in soul, links still hold value. It’s just that Google has turned its attention from quantity of links to quality of links, with emphasis on valuable, relevant content with naturally happening editorial links and incidences of social sharing. 

Reliability in acquiring high-quality backlinks in this manner only add to the site’s authority and reputation.

It’s no chance that Google’s own advice to webmasters is to wean themselves from traditional link-building activities and concentrate instead on creating high-quality, relevant content that naturally gains an online following. The backlinks you attract become more like true votes of approval for your skill on the topic area. The greater the volume of high-quality content you produce, the more votes by way of high-quality links you should be able to gather.

Managing Your Link Profile

For most site owners, Google’s improved focus on spammy links is a wake-up call to study site link profiles and take control of managing link risk on a more ongoing basis, beginning with a link audit. There are some ways you can go about it. Using Google webmaster tools to gather information on what backlinks exist for your site is a logical place to start. However, there is strong proof that not all bad links may find their way to the list generated within the tool. In addition, you may find you aren’t able to get enough backlink-specific analysis or hold up for identifying and eliminating unnatural links using Google webmaster tools alone.

There are plenty of link risk tools accessible online that can give you more in-depth information and analysis, as well as provide greater support for reducing the number of less-desirable backlinks moving your site over time. Your best bet for link risk management is to use a combination of things. You can also use Google webmaster tools along with one or two additional data sources, such as SEOMoz, Ahrefs or equally effective service, to get a more solid picture of backlinks for your site. Then, choose a second online or downloadable tool that delivers link profile auditing and risk management information so you can continue monitoring your site over time.

The data source sites will help recognize links while the link risk management tools can help you prioritize and manage backlinks while giving you the supportive analysis you need to get rid of low-quality links. Look for a link risk management tool that can also easily recognize links that use manipulative anchor text. Some of these tools will also provide some automation to the multi-step backlink removal process.

Back to Basics

While online and downloadable tools can assist by automating some parts of the back link removal process, the basic steps necessary for removing undesirable back links remain the same. Of course, you want to begin with the low-hanging fruit: those back links you put in place previously yourself and have direct control over. For example, your ranking may be negatively impacted because you’ve connected too many times from other sites you own or you may have used far too many keywords in anchor text with articles or media releases you’ve posted.

Once you’ve used your tool of choice for identifying, grouping and prioritizing low-quality or abnormal back links for removal, you will need to go through the time-consuming, mostly manual, task of locating contact information for webmasters or owners of the originating sites and sending needs for removal. It’s probably easiest to create an email template that can then be customized as needed. In the email, explain that you are focusing more on link risk management after seeing your site ranking drop with the latest release of Google’s algorithm. Politely request that your link be detached.

Keeping a Clean Slate

Once you’ve followed these steps and provided enough time to sufficiently monitor progress, including responses to link removal requests, you may consider using Google’s Disavow to clean up what is left.  Just be sure to follow the orders carefully so you don’t unintentionally damage other areas of your site.

In addition, Google offers a reconsideration request form. If your site has a history of aberrant back links but you have now addressed the issue and your site is now following Google’s quality guidelines, you may want to complete this form asking for a re-evaluation. Expect the process to take several weeks.

How Google Looks at Back links nowadays to Rank Your Site

I talked concerning link value last year but I thought I’d go a few steps additional and add to that, covering how Google values links nowadays when link building isn't the center of awareness or the entire game that it once was.

Total Number: First and foremost, Google considers the total amount of links which you have. This isn't a mainly influential factor considering one good one from a high ranking, established, trustworthy site (more on this later) will be more important than thousands of spammy, low quality site links.

Number of Domains/Source: If you have thousands of links from the same site then it’s not really going to be helping you. For instance, if the greater part of your links were all coming from the same article directory, Google is going to reduce the influence of most of those links. Some people disagree that Google discounts influence after the first link from an exacting site. Therefore, link diversity is tremendously important, so you should be getting links from all types of sites from directories to blogs to video sites and so on.

Google can recognize where your links are coming from not just from the sites themselves but through varied IP addresses, so you certainly want your links coming from different IP addresses around the globe as this suggests you’re getting links from different people.

Anchor Text: I’ve talked a lot about anchor text lately in terms of how significant it is to vary up the anchor text which you use when creating links to your site. This works to keep your link profile diverse and natural looking because you have to think that if someone was linking to your site from his site, he likely wouldn't use the keyword you’re targeting on that page when pointing to your site.

Age: While some people consider that older links – links you've had for years pointing to your site – are more expensive and powerful than newer links you receive, when I refer to “age” here I’m referring to the age of the sites you’re receiving links from. Older, more established site links will be more powerful whereas links from newer sites won’t make as much of an impact. This goes with the idea that older sites have more authority and page rank and Google trusts them more.

Variation: I’ll take in “variation” here to once more drive home the point that diversity is significant in terms of anchor text and source of links. It doesn't stop there, however; variation is significant in terms of image versus text, placement of them on a choice of sites linking to you (high up in the content is best as opposed to sidebars or menu bars which are signs of link buying or exchanges), and dofollow versus nofollow links, as well.

Years ago, Google said that only DoFollow links would pass influence. After hearing that, everyone began concentrating completely on DoFollow and discounting going after NoFollow links in total. While a lot of webmasters still focus completely on DoFollow, a lot of SEOers believe that NoFollow links pass more power than before because Google will do what is necessary to reduce the success of those who are trying to game or play to Google’s algorithm and reward those who are not.

Quality: Quality is still a factor as I mentioned in opening. Receiving one link from a highly ranked and trusted site is far more precious than thousands of links from spammy blogs. If you are going to spend your time trying to get links, you want to spotlight on getting links from highly trusted and established sites which it’s hard to receive links from because they’re more conventional in whom they link to. In this case, it’s less about “getting” links and more about “earning” links through techniques like creating and sharing link bait or guest blogging for them.

Another sign of quality is significance, in that you want links from sites which are applicable to your site. If you’re getting one from a site about cars when your site is all about puppies, Google is likely going to discount the influence that it has as it is very likely that you created that link yourself because naturally a webmaster of a car site would not link to your puppy themed site on their own. In keeping with the variation point, it’s all right to have a few links from unrelated sites, but generally you’ll be staying in your niche.

Bad Links: On the other hand, the opposed of quality links, bad links will detract from and have an unpleasant effect on your ranking, so do what you can to limit the number of bad links pointing to your site.

Velocity: Link velocity refers to the rate and plan at which you’re building links to your site. The key here is to make your link velocity look natural or, in other words, you shouldn't get 10,000 links one month and 100 the next month. There shouldn't be a lot of curves in your velocity. You should continue to build more links each month than the one before it.