Exciting Facebook Content Ideas

If you’re like most bloggers, coming up with a blog post could occasionally be extremely demanding, as you are required to discover fresh content frequently.

Same is true with Facebook pages; Social media marketers,whether running a brand or a community page, are faced with the same confront every so often.

Aside from running out of ideas, there is the additional challenge of getting the community to engage in every post you publish. Not to worry however, I have listed here a numeral of tips you can apply to ensure you never run out of worth-sharing Facebook content ideas.

1. Keep a notepad with you wherever you go.

We come up with ideas daily, but we classically tend to forget them. Do you write down ideas that pop up while you are in the shower? On public carrying? Or even while tossing and turning in bed at night? The problem, it seems, is not always just about ruling ideas, but documenting them. Try to keep a notepad, be it on a paper or digital, when promising.

 2. use your Facebook content calendar.

Once you have all the ideas listed on your notepad, it’s now time to sort out all of them in your content calendar. Having a content or editorial calendar is essential to every marketer since they help with planning ahead, identify the key objectives you’re missing and keeping you on track. When you run out of ideas, simply grab your calendar and review the content from the last three months or so. This should help you to enlarge fresh ideas.

 3. Turn everyday stories into content ideas

Write down story thoughts from what you see…
…movies you watch
…conversations you have
…conferences you go to
…successes you achieve
…mistakes you make
Everyday stories are fuel for pleased ideas you can use on community pages. Storytelling ideas, particularly when crafted properly, often go viral. With all of the stories you likely encounter daily, you may never run out things to share!

4. Generate a Keyword List
 

Generating a keyword list helps you think for fresh content ideas. Ask your SEO team for a list of keywords and cover each topic over a period of time. Since search preferences change over time, you should be updating them 2-3 times a year. You will not only be able to come up with new content ideas, but also be capable to find the most-searched, what has worked, and what will possibly work on Facebook.
Copyblogger.com put up an awesome blog post on how to create smarter content using keyword research, the next step to building keyword list that had gained the most searches in the past.

5. Make Use of Other Content Type
 

Most of us are aware that images dominate the social space. However, it’s not every day that you can create or find a excellence image that will work on Facebook. When you run out of images to post, you can always switch to other type of content that could give you the same amount of social grip. Videos, screencasts, cartoons and other visuals also do well on Facebook.
You can always re-use and repurpose some content ideas you pull from how-tos and list articles which have previously been posted and turn them into infographics, or recycle text posts and turn them to image posts.

6. Read Industry news, niche sites and communities
 

As the cliche goes, interpretation is exercise for the mind. Not only would it make you more productive, but also make you imaginative. When you’re tapped for content ideas, check out the most read articles in your industry in various communities, content and niche sites. Make a list of relevant niche sites and communities and donate to to them. Scan their timeline and find those posts you can make use of, whether to spin them, cite them or expose them.

 7. Make every competitor’s page a source of ideas
 

Normally, when I do an audit for a Facebook page, I make sure to visit competitor pages and list all their strengths and weaknesses. Doing this enables me to benchmark their strategies, find out what’s already working for the industry and come up with great ideas.
Make use of the list characteristic of Facebook. Create a list of your competitor’s page so you can visit the list once in a while when you’re trying to come up with ideas for content.

8. Expand on earlier Posts
 

When you’re running a Facebook page, your goals are likely to get people to come back often and attach in discussion. Certain kinds of posts tend to be more successful than others in accomplishing those goals.
Countdown!
If you are hosting an event, doing a countdown post would invite your fans to visit your page and read additional details about it.
Pro tip: Make sure you use correct call-to-actions like, “Like/Visit our page to read more…’ to cheer them to visit your page more often.
 

9. Visit Your Facebook Insights
 

When was the last time you checked your Facebook insights? If you want to come up with some kick-ass content ideas, return to your Facebook insights from time to time. Doing so lets you review older content. That way, you can see what actually worked and what may not have done so well. An added benefit is you may be able to repurpose older posts for greater contact.

10. Create take-aways and roundups of accessible content.
 

Collect some Youtube videos relevant to your community brand them and create takeaways, roundups and commentaries around them.


11. Setting Up Google Alerts
 

Another aid to answering questions and coming up with content ideas for Facebook post is Google Alerts. Find out what people are saying about you using Google Alerts and create a post around that. For an example, Forbes mentioned your company
 

12. Post Questions on the Social Platform
 

Come up with a inspired question and expect answers from the audience. From this, you can now come up with a post accent the survey.
 

13. Collect Tweets, Recommendations, Testimonials
 

Another branded content that you can post on your Facebook page are collected tweets, recommendations, and testimonials about your brand and community. Take a screenshot, edit, and post it on your Facebook to underscore your brand’s value.
 

14. Directly ask your audience on topics they are interested in
 

When you run a Facebook community page, you are likely to be able to gather tons of content ideas to post when you ask your audience openly. Post a status update like, “We value your thoughts and happiness in this page, thus, we would like to hear about what else interests you!”
 

15. Invite a Guest Content Creator / Contributor for Your Page
 

If you are running a Facebook community page, reaching out for a guest content creator or donor for your page is one of the best ways to crowdsource ideas. Not only will you be able to include new post ideas and a different writing style on your Facebook page posts, but it also saves time and improves effectiveness.16..  

16.Comments on your Facebook Posts

Watch the comments in your Facebook posts. If there are any attractive comments and questions that you missed in your post, you could cover them in future posts.
 

17. Connect with Facebok Groups
 

Make use of Facebook groups to connect with people who have similar goals. I can’t visualize running out of ideas when great minds work together.
  

18. Last, but not the least….
 

 When none of the above tips worked for you, the safest way to guarantee you have something to post on a daily basis is to share posts from other relevant pages.

Facebook Allows many Users To add To Shared Photo Albums

Up to 50 Facebook users can now add to the new shared photo albums that Facebook is opening to roll out. Each individual user can add up to 200 photos, which means albums could contain as many as 10,000 photos. This is quite a step up from the previous limit of 1000 photos that could only be added to users’ own albums.

Bob Baldwin, the software engineer at Facebook who spearheaded the project, had this to say about one of the frustrations they are trying to solve with this new characteristic:

“Right now, if you were at a party and there were three different albums created, you might not be able to see all the photos .which is kind of confusing and frustrating.”

Speaking of parties, this feature is related to Google +’s party mode, where many users who are visitors of an associated event can share their photos and videos in real time.

The new shared albums feature will also be good for enhancing user appointment in Facebook Groups, and preserving memories of large life events attended by many people such as weddings, graduations, etc.

As far as privacy settings are concerned, Facebook users can choose to make these shared albums visible to the public, friends of contributors, or just the contributors themselves. The idea of shared photo albums supposedly came about as a result of one of Facebook’s company-wide hackathons.

Facebook has begun rolling out shared photo albums to a small number of users already. At first it will be a desktop-only attribute and will expand to all English users before being rolled out internationally.

Facebook for Business

Facebook is looking to make it even easier for businesses to market themselves efficiently on the social media platform by initiation a new Facebook for Business center. The new hub not only features tools for businesses, it also gives useful information such as case studies as well as announcements and marketing tools.

The new Facebook for business hub is a huge development from their previous Business Guide they originally launched in 2011.

Facebook for Business has made a strong impact for business owners who are brand new to promotion on Facebook. The Facebook Basics section details everything from how to set up your Facebook page to how to create useful and compelling content for your audience, and how to view how each of your posts are performing. And yes, it also informs businesses how to advertise on Facebook.

For advanced users, there are plenty of tips and techniques that Facebook is offering, such as help on how to launch of new products, how to build your brand alertness, and how to increase online sales. There's even information on how to convert Facebook traffic into physical in-store traffic.

They have also added a fresh video library on specific Facebook areas, which they refer to as Facebook Live covering things like performance marketing and powerful app install traffic through Facebook mobile.

They also have a very striking number of case studies accessible. If you're used to seeing sites with only two or three case studies, you're in for a shock. Not only do they have many dissimilar case studies, you can also filter down the success stories for things that are applicable to how you are trying to market on Facebook.

For example you could filter for success stories by exact industries, product types, country, business size and what is the most valuable, by aim. When you filter the case studies by goal, you can view them based on how to build awareness, drive in-store sales, initiation new products, increase online sales, or to promote an app.

Fascinatingly, Bing is one of the case studies, and search marketers might find it motivating to read theirs specifically. Other businesses consist of everything from CafePress to MGM Resorts.

Facebook for Business is a big resource for business owners, particularly those who aren't as familiar with marketing on Facebook, or those who just need a review or some new thoughts to change how they are presently handling their Facebook pages.

5 Things You maybe Didn’t Know are “Illegal” on Facebook

Facebook has an ever-changing list of guidelines, limitations and policies that are almost not possible to keep up with. Not only are these rules dotted throughout Facebook’s site under different names, but they can be confuse and long-winded. Add to that the actuality that most people don’t even know that these policies exist and you end up with a lot of people on the wrong side of the Facebook “law” when it comes to their profile or business Pages.

Business Pages on Facebook have their own set of rule which you can read here, yet I frequently see countless Facebook Pages posting illegal images, running illegal contests or just doing things that aren’t welcomed by Facebook. So what happens when users crack Facebook law? Pages can be shut down. It doesn’t happen all that often, as faraway as we know, but it is a possibility and potentially a huge hassle.

To avoid your Facebook Page from getting shut down, don’t break these 5 rules.

***UPDATED:  This got changed in the past week to no longer exist.

The Rule: A cover photo cannot contain more than 20 percent text.

Where you can find it: Facebook Page rule – Article III section – B

The Facebook cover photo is one of the places I most often see rule violations. Facebook newly changed their rules about text and cover photos: calls to action are now allowed but overall the picture can only contain 20 percent text. I’ve noticed that many businesses aren’t aware of the new guidelines and I’ve also noticed that lots of businesses are breaking the 20 percent text regulation. If you need some help thinking of ways to force these new rules, check out this article. There are plenty of great tools out there that will help you determine whether your cover photo is within the 20 percent text law, but this one is my favorite.

The Rule: Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or a Page App.

Where you can find it: Facebook Page Guidelines – Article III- section E- clause i

In layman’s terms this rule means that you need to use a third-party claim in order to run a promotion on Facebook. Many businesses on Facebook like to disregard this rule by running promotions that consist of posting a photo and saying “share this to be entered to win” or “comment on this post for a chance to win.”

If you’re planning to run a promotion on Facebook, do it the correct way. Third-party platforms exist to make it easier for businesses to have custom Facebook apps. Most third-party software providers already obey with the majority of Facebook’s guidelines so when you’re building an app you don’t need to worry about the small details. This article from Jon Loomer provides a comprehensive list of Facebook application platforms available.

The Rule: You must not use Facebook features or functionality as a promotions check or entry

 Where it can be found: Facebook Page Guidelines – Article III – section E- clause iv

This rule piggybacks on the last rule by stating that a business cannot use Facebook’s features – such as Liking, commenting, sharing, or uploading a photo — as a means of usual entry into a contest. Basically, you can’t say “Do this and you are entered!” You still need to have the user submit an entry and agree to some basic terms. You can of course propose that the user share something, upload a pic or leave a comment, but it can’t be a condition.

One thing that you are allowed to do is require that users Like your Page or Check in to your Place in order to go in. The Like or Check-in is the exclusion to the rule, but again, it can’t automatically enter anyone into your help. The Like or Check-in simply allows them to continue to the entry form.

If you want to require people to like your Page in order to join, try creating a custom app that is fan-gated. When users see your app but haven’t liked your Page yet, the app should give confidence them to do so to proceed to the entry form. After they enter, feel free to ask them to share your contest with their friends .

The Rule: You must not notify winners through Facebook

Where it can be found: Facebook Page Guidelines – Article III – section E- clause v

It seems natural that when you’re running a Facebook competition, you pick a winner and then announce the winner’s name on Facebook. The problem is, according to Facebook’s guidelines, you’re not imaginary to use Facebook as the initial means of contacting a winner. This includes Facebook messages, chat or posts on profiles, Timelines or Pages.

The best way to notify a winner is via email. If you’ve used a third party application to run your contest you’ve most likely collected some data, including email addresses, from your entrants. As long as you’ve notified your winner outside of Facebook, you can then say the winner to your audience on your Timeline or in your app.

The Rule: If you gather information from users, you will: obtain their consent, make it clear you (and not Facebook) are the one collecting their information, and post a privacy policy explaining what information you collect and how you will use it.

Where it can be found: Statement of Rights and Responsibilities – Article 5 – Section 7

My company is a third-party application and our users ask us just about every day why our app requests access to Facebook profiles. If you’re a business and you’re using a Facebook app to gather data from your users, it’s your task to tell your users what information you’re collecting and exactly how that information will be used. If you’re transparent and honest with your users about what you plan on doing with their information you’re likely to receive more commitment on your data collection app.

The (Unspoken) Rule: Don’t break local, state, national or international laws some states/regions have their own rules and plan for a business that is giving away any prize, including prizes won via Facebook contests. Check with your region’s business agencies to ensure that you’re abiding by local, state and international laws.

This is just the tip of the iceberg when it comes to the rules and guidelines on Facebook for Pages, but these are the rules I see businesses crack most often. Although it can be time overriding and tedious to make sure you’re Facebook Page and apps comply with all of Facebook’s policy and guidelines, it’s worth it to stay up to date with Facebook’s policies.

What makes Coca-Cola the No-1 Super Brand in Social Media?

Who else has completed additional than 80 years of Olympic Partnership with largest-ever activation? Which brand has eternally covered more than 275,000 miles across 186 countries in 365 days? Who gets the credit for activating a campaign that made fan cast nearly 910,000 votes, almost 7.3 million sabotages and accounted for almost 3 million YouTube views?

Yes! You have guessed it accurate; Coca-Cola is the name that has registered millions of fan engagements. Coca-Cola leads all brands across the world in terms of social media impressions. This food and beverage MNC alone accounts for nearly 14% of the 10.6 billion impressions generated by the top 100 consumer brands, if survey reports by a reliable source are to be believed. What makes it the #1 Brand in Social Media is a talisman in itself, an exemplary finishing of social media marketing strategies to drive higher sales and tighter community involvement. Social media around the globe is filled with mentions of this brand. Coca-Cola is mentioned in over 9,500 blogs, 270 Facebook pages and around 1500 times on Twitter to recipe a powerful social media presence.

The mentions are normally about what’s going around in Coca-Cola with certain facts and its history. Over the years, this company has built a formidable follower base that responds to posts, tweets and blogs daily for optimum engagement.  You may ask that several other companies enjoy strong social media occurrence then why only Coca-Cola leads the chart?  Well read along to find what makes Coca-Cola the No-1 Super Brand in Social Media.

Know-how to Engage

On Facebook Coca-Cola has just about 62790856 likes with over 710909 talking about it and 400,000 followers on Twitter. The unyielding focus of this food and beverage giant on reaching people all around the globe via social media networks have accounted for such startling figures. Most of the campaigns for Coca-Cola are owned by fans and enthusiastic advocates of the brand. The posts on Facebook and Twitter are conversational, engaging and rarely have a promotional feel. In short, they know how to connect with their audience. Their Facebook page is mostly run by fans and their opinions, videos, stories and photos are frequently updated for optimal community engagement.

Is Coca-Cola earnest about its social media marketing? Yes! It is without doubt. Detailed study of recent social media trends through well-defined monitoring programs for better consumer-behavior insights and active participation has always been the basics of Coca-Cola’s blogs. The comments, queries and other feedback are highly valued and answered as soon as probable. Its social media strategy stands on the pillars of review, respond, record and redirect.

Again, small mention on the blogs breaks the ice to which followers respond and comments influx from all around the world. Coca-Cola’s highly inventive approach of developing and uploading images, blogs, video vignettes and other meaningful applications make its blogs a wonder-house for social media marketing and engagement.

Coca-Cola understands that Social Media marketing is more about community engagement than advertising as loyalty means more than sale. The art lies in understanding “What a Brand Stands For” and accordingly creating its personality on the social media promoting it across a variety of media. Even for a super brand like Coca-Cola continual quest to find new ways to engage fans is a must or else its stardom will quickly wear off.