Basic SEO Tips

 Here are three ideas to help you smash through your upland and help you steadily boost your search visibility.

1. Release Your Content

We all know that great content is the key to increasing online visibility, whether its through SEO or social. 

Sure, it's significant to have gated content that helps your lead generation hard work, but you should try to get the best of both worlds. Whitepapers, videos, or case studies that are gated after a lead form won't get you any SEO value. These are major content assets that you should be utilizing for SEO.

Why not repurpose some of the thoughts in your whitepaper into blog posts that can be indexed and read by anyone visiting your site? Or maybe you could quote some of the key stats from your case study in a blog post promoting your services? Your gated content will still be there, but by repurposing the content you will increase your search visibility, social referrals and, inevitably, the number of leads your website generates.

Another way to utilize your gated content for SEO is to offer it in multiple places. Why not make it accessible to visitors as 'gated' content, but also offer it un-gated? Anyone who reached your lead form won't know that they could get the content without providing their details and filling out a form. This gives you the best of both worlds, the content will be indexed, it will make more traffic and your lead generation won't be harmed.

Though this may seem like you're misleading your 

visitors, you're not doing anything wrong. You're present the same content; you're just facilitating the lead generation process as well. This is a very common method.

2. Focus on the Long Tail

During the first few phases of an SEO campaign the focus is frequently on the major keywords and phrases. These will be linked to the most significant pages on the website. It's regularly the rankings of these key pages that plateau first.

When this happens, the best approach is to cast your net wider. This means focusing your efforts on the long tail.

Long-tail search rankings can often be just, if not more, precious than your major keywords and phrases. They have lower competition, are more specific and, if chosen well, can be really action oriented.

If you focus your SEO efforts on identifying and exploiting any opportunities you uncover, you could very promptly increase your search referrals and conversion rates.

3. Go Offline

This is absolutely the most commonly overlooked SEO tactic of them all. Just because the "nuts and bolts" of SEO are all digital, it doesn't mean that it's an entirely digital discipline.

One of the most efficient SEO strategies out there is the building and cultivation of human relationships. Yep, that means getting out of the office and talking to people.

Some of the most precious links, PR opportunities, and ideas I've ever come across have come from real world human relationships with people I've met in a face-to-face setting. Go and find out what's working for other people.

Network with key influencers and peers. If you do this frequently, I guarantee you will uncover opportunities and insights that will help you avoid any plateau in performance.

Summary

It's a principle that doesn't exclusively apply to SEO. You should use it in every aspect of your online marketing: If you reach a plateau, does something different.

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