Facebook Announced New Page Design

 Facebook announced yesterday they will be rolling out a novel “streamlined” look for company Pages on the desktop version of their site. The new look is designed to help users and Page admins alike by emphasizing important information and making the most commonly used tools more available. This announcement comes just a few days after Facebook unveiled a new design for their News Feed.

The Page timeline design has been updated to make posts look reliable to how they would appear in the News Feed. Anyone who’s ever managed a Facebook page before knows how frustrating it after spending time crafting a grand post only to have it appear differently in the News Feed to how it looks in the Page timeline. Now you can be certain your posts look just as good across the whole platform.

The new design also makes company pages look a lot more like individual pages. There’s a left column dedicated to your Page’s posts and a right column dedicated to your business’s information. Here’s an example of how it looks:

New Features for Page Admins

The new design brings with it several new features just for Page admins. If you look on the very top right hand corner of the above example you’ll see the existing week’s Facebook activity at a glance. This includes ads running, amount of new likes, Page reach, and notifications. You can click on any of these for more detail. You’ll see a few new navigation options across the top as well.

The most fascinating new feature is the Pages to watch section. A page to Watch allows you to make a list of other business pages and compare your performance against theirs. This is a enormous way to keep an eye on your competitors, clients, and other businesses you care about.

The “Overview” tab of Page Insights displays some key stats about the Pages they are watching. The “Posts” tab of Page Insights includes an aspect to view the past week’s most engaging posts from the Pages you’re watching.

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