As we all know, content is king and it plays a significant
role in search engine optimization (SEO). Having high-quality content on each
of your pages is also will make your website stand out among the others. It is
also what search engines like and always recommend keeping in practice to
provide a trustworthy and valuable source of information to their visitors.
However, a content/king alone may not have a chance to
compete against its competitors without the assistance and help of its
companion such as title. Title is the key to get the attention of your targeted
readers and it plays an significant role to help your content becomes king.
Right, content does not become a king unless it has been acknowledged by its
readers. So title is the opening door for a content to own a castle. But how do
you choose the best suitable title for your content? Here’s how:
When choosing a title you must think like:
1. You’re establishing a business name – Each business name
has its own uniqueness and most of these stands out and leads their way on peak
of their industry. When you are writing a title for an article, you should
think like your title will not be duplicated or replicated by your competitors
and also, claim your ownership by using authorship markup.
Be creative – When thinking of a title, you must use
something that has never been used earlier than. It is significant to give your
readers something new to read. Something new to their eyes and make sure that
your content is extremely relevant to your title.
Write down random titles – If you have several good titles
in mind and being confused which one you should use to make your content stand
out, better make a list of your titles in mind and choose which one will stand
out among the others.
2. You’re revealing secrets – Titles need to be
“eye-catching” it would help your content stand out if you use proper words or
phrases to recognize your content and this will potentially attract your
readers click on your content. But you must make sure that the “secrets” you’re
going to reveal are true and must not be copied from any other books, magazines
and online articles.
Narrative Titles – When you are enlightening secrets about
your topic, make sure that your title describes what your content will talk
about and offer a supportive detail to make sure that your client will be
satisfied after reading your content.
Distinctive Titles –
Keep your titles unique, self explanatory and interesting. Our goal is to make
our content stand out and be seen by many people within and outside our focus
niche as often as probable but in order to do that, we must make sure that our
title alone can stand out and can compete without the support of the king.
3. You’re solving some problems – Most importantly, if you
would like to make your title appealing to your target readers, you must think
of some difficulties that they are experiencing and think of how you will help
them by writing an article to help them solve their situations. But in order to
do this, you must recognize their problems.
For instance in SEO industry, a lot of websites have been exaggerated
by Google algorithm update (Penguin) and a lot of websites suffered from severe
penalties. Writing an article related on how to recover from penguin algorithm
with step by step guides will absolutely stand at the top.
Choosing the most suitable title for each article is really significant
and this will decide how frequent your content will be viewed, shared and
promoted by your target readers. Title is the key, content is the king and your
knowledge will be the foundation of your success.
No comments:
Post a Comment