Thursday, September 19, 2013

Three dreadful Things That People really Think Are True about SEO

It’s not easy being an SEO. There’s a ton of myth busting that has to happen in order to coax your clients to success. Whether you’re educating clients or trying enhancing your own site’s SEO, you need to be aware of several constant beliefs that can lead to SEO disaster. What follows are three SEO lies that people still think are true about SEO.


“I should optimize my fasten text.”

Even in the ravaged landscape of a post-Penguin 2.0 world, there are survivors who think that optimizing anchor text will boost them superior on the SERPs. While only just talking with an online business owner, I was confused at his insistence that optimized anchor text was the way to go. “It might work,” he argued, if he optimized every single anchor text both for both onsite and offsite SEO.

SEO best practices protector against optimized anchors. Instead, use anchors that hold sentence fragments, branded anchors, or even naked URLs. A site that contains optimized anchors is a site that is in risk of being penalized.

 “Throw enough mud on the wall; some of it will attach.”

Another common faith is that SEO is a haphazard free-for-all attempt to do anything and everything that might help. ”Let’s do SEO!” someone in upper management shouts. So, a team of lackeys scamper off to do social media, onsite optimization, directory register, Tumblr blogs, article submissions, viral videos, backlinks, blogging, and whatever else they can dream up.
The choice is to develop an SEO approach that provides real ROI and ensures that you will gain ranking. Such strategy involves three main areas.

1.    Onsite optimization. 

2.    Social signals. 

3.    Backlinks. 

 “We’ll get first-page rankings in a few weeks.”

“How long will it take?” I’ve heard this question a million times. And I get it. We all want to see skyrocketing rankings right away — a nice line graph that goes every advanced. We want first-page search results in record time. We want the first place on Google by the weekend or at least before the end of Q3. We all want results, and we want them yesterday.
Sadly, SEO doesn’t work that way.

This wait-a-long-time-for-results thing is a huge cause of caution with SEO. “SEO is not working” is code complaint for, “I don’t have the patience for SEO.”

Here’s the truth about SEO:  It’s a slow-and-steady-wins-the-race deal. I was on the phone with someone last week, and I used this very expression — “slow and steady wins the race” about SEO. The person retorted, “I disagree with you; as long as you’re doing it right, you’ll rank instantly.”

I’m sorry, but it doesn’t work that way. In spite of the rapidly varying nature of the industry, SEO requires a longview for longterm success.

So, let’s go back to that question — “how long will it take?” As you most likely anticipated, there is no easy answer, let alone a single answer.  The speed at which one attains SEO results depends on the excellence of the SEO, the health of the site, the DA level of the linkbacks, the quality of the link profile, the competition level of the niche, the status of current rankings, and about a million other factors.

For more visit : http://seonewsgoogle.blogspot.in/2013/08/what-is-new-definition-of-seo.html 

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