Seven guidelines for Winning with SEO Website Design

One of most difficult aspects of building a site for the search engines is implementing proper SEO website design. 

On one hand, the aim is to create a website that wows visitors and is engaging. On the other hand, you want to make sure the site is correctly optimized. Design-heavy sites don’t always leave much room for on-page optimization, so it’s essential to find the right balance.

Here are seven helpful tips to make it work:

Tip 1: maintain the layout simple 

Make sure the navigation links can be followed by the search engines. Keep the layout easy and clean but packed with design. Trying to achieve too much can work for the search engine spiders but will ultimately discourage visitors from browsing your site.

Tip 2: influence text with CSS 

One of the biggest issues designers face is using plain text (such as the h1 tag) when graphical text is far more beautiful.

The solution is to use CSS to influence how plain text looks so the search engines will be able to pick up the content. It will never look good as graphical text, but it will be a huge improvement more than plain text.

Tip 3: Use mouse-over’s on images 

if the site is image-heavy and needs text, using mouse-over will be the ideal solution. If this is set up correctly, it can turn an image-heavy site into one that is full of content.

To the visitor’s eye, an image will mouse-over to written text. To the search engine spiders, the text will be crawl able and seen as real content.

Tip 4: test with different fonts 

there are many fonts that look like graphical text but are in fact regular text. This means that the search engines will be able to read the text. Try experimenting with different fonts and consider buying font packs. This will let you to avoid using images and keep your design simple.

Tip 5: make a mobile substitute and format it

more people are by mobile devices to browse the Internet.

That’s why it’s significant to build a site meant to be viewed in mobile format and optimize it for search engines. In addition to creating this site, it is necessary to test how it appears on different devices and platforms so it is formatted correctly.

Tip 6: Design is good but loading time is bad 

too much design can slow down the loading time of a site. When that happens, it’s time to go back to the drawing board and figure out how to decrease downloads. Many things can affect loading time from font downloads to plugins for SEO to high-resolution images to scripts.

Tip 7: Conversion is king 

Creating a well-designed site can give you a lot of pride. However, the one thing that matters most is conversion. Try out diverse designs and see which result in more action whether it is e-mail sign-ups, social media shares, or sales. After all, your sales numbers are what matter the most.

Finding the balance between optimization and great design isn’t always easy, but these solid tips will help you to win with SEO website design. There will be many times where it will be essential to go back and forth until all the technical problems are solved and the overall design is attractive.