Trying to start cold with people online is not a quick way
to get more conversions. It can in fact do more harm than good to start
pitching your content to others when they haven’t shown even the least interest
in what you’re giving them.
One way to get more promising leads is to generate opt-in
circles on Google+. Circles are a great way to make contacts and make stronger
relationships with people through social media. Start with opt-in circles and,
as your relationship grows, you can establish moving people further into your
inner circles where you can have more sales-oriented conversations.
When you have people opt-in for your content, they are more
likely to connect with you and share your content within their own network.
This is one of the most excellent ways to see your content go viral.
Setting notifications for those who opt-in helps bring more alertness
to the content than if it just pops up in someone’s news stream, where it is regularly
overlooked. This is a enhanced way to get attention.
Here are five steps for building opt-in notification circles
for your Google+ profile or business page:
1. Create New Circles for new engagers — anytime you see new
communication from a person on Google+ you can add them to a new circle that
you have designated specifically for new engagers. This can be for any level of
communication, like giving your posts or page a +1.
You can choose to add people to the same circle or break it
down to those who gave you a +1, those who shared content, or those who left
comments, etc.
2. Set up notifications — after you have about 50 people in
a circle, you can set up notifications for your posts. When you select “notify
by e-mail about this post,” a straight message will be sent to each person to
let them know about the latest piece of content.
While this is a powerful tool to use, you don’t want to go
overboard with it. If you are posting numerous times a day, you don’t want to
start pestering people in your circles. Instead, notify only when you have a significant
piece of content that you want to call attention to.
3. Share publicly — it is also a good thought to let people
in your circles know if you are going to be adding them to other circles that
will be shared publicly. Many people will not mind when it happens, but there
can be some who do not want to call any notice to what circles they are in, particularly
if your products or services are more sensitive in nature.
4. Offer direct notifications — you can ask the people in
your circles if they would like to opt-in to notifications for posts. If they do,
you will also want to see how repeatedly they would like to get those
notifications. This goes back to No. 2 where you don’t want to become a trouble
by over-notifying the people in your circles. Find a happy medium for everybody
and stick with it.
5. Create notifications circle. Once you identify which
people would like to be notified on a regular basis, you can add them to a new
circle just for people to send messages to when you post new content. This
makes it easy to click and share.
Google+ only allows you to notify up to 100 people. If you
have more people to notify, keep those extra people in a separate circle to add
in later on. Then, you can look for any people who are in the notifications
circle and are not active and swap them with somebody who might be.
Allowing people the choice of whether or not to be notified
about your posts helps to generate a stronger bond with them. You don’t want to
overwhelm them with content, but you also don’t want to have your content
missed by those who will get the majority benefit from it.
Create opt-in circles on Google+ and you will have an easy
way to keep up with leads without having to send out cold content.
Do you use circles on Google+ to group prospects? How else
can you use circles to discover more promising leads?
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