Tuesday, December 17, 2013

Real-Time Bidding expectations in 2014

In the digital space, 2013 has been another enormous year. 2013 has been branded the year of mobile, the year of video, the year of enhanced campaigns , and the year of audience, etc.

perhaps 2013 could also be branded the year of real-time bidding. RTB has become the buzzword in display and digital marketing as a whole due to the advancement of opportunities for dynamically run biddable display campaigns.

This article, however, won't discuss all the remarkable RTB related excitement that has come out of 2013, but rather discuss what the future is for the biddable display arena.

1. Rich Media Ads

Ad formats are becoming more and more attractive and interactive. Dynamic creative allows advertisers to insert images and text based on combinations of variables, which isn’t just imperfect to e-commerce products.

In 2014, expect travel and publishing advertisers to use active capabilities more imaginatively to create highly targeted and flexible ad copy. In addition, the use of rich media and engagement ads will continue to grow.
Engagement metrics will be optimizable, meaning advertisers are able to judge performance of ads even when users don’t leave the publisher’s website. This means publishers and advertisers share the repayment of engagement ads.
Free products like Google Web Designer, which allows for free creation of rich media ads, will help advertisers make these ads quickly and professionally.
Expect more rich media and engagement formats which are easier to make and easily made dynamic.
The recent agreement between Google’s DoubleClick Bid Manager (DBM) and Facebook is a huge step forward in the position of social websites and biddable display. DBM advertisers will be able to reach first party and third party audience lists on Facebook and aim them cross devices.
Expect more social networks to make their inventory available to exchanges in 2014.

3. Branding Metrics
 
Auditing the value of display campaigns has never been more important. Advertisers are becoming more aware of the optimization opportunities within biddable display and are understanding how direct conversions can be achieved through highly targeted and strategically run RTB campaigns.

DSPs will strive to provide new metrics to show the value not only of direct conversions from display campaigns, but also the impact of visibility of display ads on brand recognition and awareness.
Wait for more insights on viewability of ads and the impact on search to come in 2014.
 
4. Programmatic Video

DBM have recently created an option for in-stream video advertising via real-time bidding. This allows video ads to be served across a number of video exchanges, of course YouTube being the biggest.
Expect the CPM bidding model to be refined to allow for cheaper and more direct conversion options from biddable video. The number of video exchanges continues to grow, and it's in their best interest to make their list available in the biddable space. Note this isn't limited to just DoubleClick; video via confidential auctions on premium inventory is being discussed by a range of DSPs and publishers.
Expect expansion of biddable display throughout 2014.

5. Private Marketplace Deals

Similar to the addition of social networks allowing their inventory to be targeted via demand-side platforms like DBM, an increasing number of publishers will be using DSPs as a way to easily make their premium content obtainable to a larger number of advertisers. 

This helps bridge the gap between reservation display and exchange buying, meaning that advertisers can reach premium content which may have previously been only obtainable via direct reservation deals, and premium publishers still have a choice over the brands who have access to their highly valuable inventory.
wait for even larger volumes of premium inventory to become available via auctions.
 
RTB in 2014

These are just five predictions of the many expected advancements and changes that will unavoidably come to the RTB space in 2014. If 2013 wasn’t the year of RTB within our industry, 2014 has absolute potential to be the year advertisers and publishers alike get onboard and start using display inventory to its full presentation potential.

Monday, December 16, 2013

Use Social Media to Earn backlinks Links

 Social media can give a great platform to spread brand awareness. Used properly, your social presence can also be used to boost your SEO strategy by earning worth backlinks to your website.

Links are one of the most significant quantifiers used by search engines as they decide how relevant, important, and trusted you are. The more good quality links you have, the more ‘value’ is assigned to your site and the higher your ranking in the search engine results pages .

Provide Content that Adds Value

There are a lot of ways to get links but social media provides a good chance to earn links naturally. As search algorithms get more complicated, aggressive self-promotion and anything that even approaches the idea of link rural is becoming less effective and can even be harmful to your rankings. If you make content that people find precious, they are more likely to want to share it.

What people find precious can vary but good quality infographics and posts that provide statistics, well-researched information, and new angles on a subject are all good starting points. A good video that captures viewers’ awareness is eminently shareable, which is one reason nearly 87% of brand and agency marketers now create video for content marketing.

Original, amusing posts stand a chance of going viral. But don’t just concentrate on activity value – a solid, useful post is likely to provide a long-term return, as people could use it as a orientation for their own content. Experienced bloggers and content writers will often link back to your content rather than quote or steal it, especially if it appears authoritative.

Contribute to the chat

The value of your posts and responses is more significant than sheer frequency. People are still likely to link to your content if it is valuable, even if it is a one-off. By making common contributions however, you can build up your presence and power in applicable fields. Not every response you make has to be a carefully researched and densely packed data bomb.

 You can add helpful snippets of info, offer your opinion or simply say, ‘Hey, great post’ every once in a while. Building your presence means that people in the community are previously aware of you and may be even more likely to re-use your content when you do bring out the more precious posts. If you keep an eye on the discussion and are able to respond positively to others’ queries and problems, this can also help.

It’s mainly helpful to provide linkable content within the first few responses to a new blog or post. Being within the first five or ten posts – and surely within the first page where applicable – can really help get your content noticed.

Recognize Targets

The time and resources you have to spend on social media will be limited, so it pays to aim your efforts effectively. You’ll ideally want to be seeking out key influencers in the relevant field. This may mean that your comments and posts are opposing with a lot of others but this is where the value you build in can help them stand out.

Facebook and Twitter are the two go-to platforms for most people but you should also seek out targets on other sites such as YouTube, Pinterest, and Tumblr. If you are marketing within specific regions, you might want to expand your efforts to the most popular sites in each market. 

Use the correct Tools

There are a number of tools and services that can help you find the top targets. Followerwonk, for example, offers a Twitter analytics service. This can help you sort and evaluate followers by looking at data such as social power scores and the percentage with URLs. You can also gauge reactions to your own tweets by monitoring your activity alongside current follower numbers.

Fresh Web Explorer is one more handy tool as it searches for mentions of your brand, company or other keyword and matches this with ‘feed authority’. This can help you sort key influencers from those with less apparent authority, allowing you to target your efforts more efficiently.

As links from social media tend to be earned rather than bought or traded, the results of any campaign can be difficult to forecast. Genuine earned links can be very precious – which makes all the effort worth it.

Sunday, December 15, 2013

Localization is essential to international SEO

 Localization is significant to international search engine optimization (SEO) because it helps attach your brand to a location using the words, terms, and behaviors of an audience in a particular region. Rather than simply using a general search term in the hopes that it is used universally, you want to use the terminology and language of your target audience.

Usually speaking, localization refers to aspects of your content, your website, and other marketing efforts that are tailored to an exact geographic place or region. This can mean anything from using terms that is memorable to users within that region to establishing map locations for physical presences you have in the area.

While every country is special, here are some ideas for how to approach a localization strategy in a innovative country.

Getting Started With Localization
 
Does your research before you begin a localization effort? There are many horror stories about poorly translated advertisements, so don't think that you can simply pay for express translation of your web copy and be successful. The assumption here is that if you're investing in an international SEO effort, you're serious about making inroads into a fresh country.
Take the time to know your audience:

•    How do they use your product?

•    Where do they buy it?

•    What do they call it?

•    Who is writing about it locally that you should get in front of?

•    Is there any cultural sensitivity that you need to be aware of in this new location?

Not only are all of these questions part of putting mutually a solid marketing strategy, they also help you craft copy on your website and inbound linking strategies that will help your SEO efforts to be more successful.

Targeting Keywords
 
We know that even within the United States, depending on where you order a sandwich, you may need to call it something special. Now take that to a global level and you can see how one generic set of target keywords may not be enough.

People might refer to your products or services differently in different countries, or even regions within a country. You can do some opening research using Google's Keyword Planner or other keyword tools that perform similar functions.

In order to truly realize the way an audience in a new country finds your product or service, you will need to dive deeper than that. Here are a few ways to do this:


•    Find out how your competitors are advertising their products and services in the similar market.


•    Find out where your competitors are getting inbound links from.


•    Read blogs and other news sources to find out how people in the set are talking about them.


•    Talk to people in the region and ask them how they would respond to some potential content.

A little research goes a long way, and you'll quickly find enough to show you whether you're on the right track or you need to adjust your efforts a bit.

A Few Other thoughts
 
Make sure to add any physical locations in other countries on Google Places and complete any other profiles that might add standing to your international location or destinations. These will help you show up better for localized searches as well.

If you have people on the ground in your aim countries and regions, you should also have them blogging and contributing content on the aim domain, subdomain, or subdirectory as well. Not only does this get you inbound links that are within your target country, but it also complements a multi-country hosting strategy very well.

Conclusion

Localization can mean the variation between creating a strategy to truly connect with your audience, or simply hoping for the best with a general SEO campaign. Take the time to understand your audience, their behaviors, preferences, and habits, and your efforts will certainly pay off.

you might also like: Growing from Local SEO to National SEO through Google Trends



Saturday, December 14, 2013

Modifications to ‘like’ and ‘share’ buttons, embedded posts make Facebook more public

 Facebook announced changes to its “like” and “share” buttons and improved its embeddable posts today, underlining the company’s purpose to grow as a platform for public sharing.

The new “like” and “share” buttons can be embedded on websites, cheering readers to recommend or show content to others. According to Facebook, these buttons increased the amount of liking and sharing activity by 5 percent. The company revamped the buttons back in November, but waited until today to roll them out to the common public. 

As for embedded posts, you can now adjust the width of what you’re embedding, which gives people more manage over how embedded posts appear on websites. And for people accessing Facebook on mobile, embedded posts will mechanically scale to the screen size. 

So if you want to embed, say, a music video posted by awesome Minnesota-based rapper Lizzo you can now control how wide it is. Strangely, you can’t control the height. Width wise, you have to stay between 330 and 750 pixels, presumably to prevent distortion.
Neither of these changes are major, but they emphasize how significant public sharing is to Facebook’s plan for the future.

 Even small adjustments can yield major traffic increases for shared content on Facebook, and since the company is doing everything it can to shift users into making their posts public and cheering them to share newsworthy content, optimizing this type of feature is important. Earlier today we reported about how Facebook is trying to help companies discover what users are saying, and that requires user info to be public.

you might also like: New Facebook Ad Features

Friday, December 13, 2013

Connected Glass

Connected Glass was rolled out in New York and did so well, it has nowadays been introduced in San Francisco.

 Connected Glass is a gigantic, moving window display in a mall with an interactive touch screen where you can walk up to the window and order, online from eBay, whatever is being advertised on the window.

 Visit the Westfield Shopping Mall to use it for yourself.  The Sony, Rebecca Minkoff, and Toms retail locations are each equipped with Connected Glass.

Here’s how it works: You are walking through the mall moreover look over and see an advertisement showing a purse that you really like. in its place of having to go in the store, look for the purse , walk up to the cash register, and perhaps stand in line to purchase the purse, you simply walk up to the Connected Glass window and touch the purse in the ad.  The window screen shows the purse you liked, along with a few other similar purses. You touch the window, choose the color you like and your purse is delivered to your home within the hour.

you might also like: Still In The Dark About Google Glass



Old Sites or New Sites which will be successful in seo

seo tips
 This article describes which SEO ranking factors decide new brands and which seem to have a positive result on older, more authoritative websites and brands.

Current Markets desire New Brands

There used to be a time when big old brands were the most trusted companies in the world, but that is varying.

The banking crisis ruined it for economic institutes. Corporate social task and sustainability seem hard for well-known brands in clothing, fast food, and energy. Government institutes across the world are inundated by negative statements from people like Edward Snowden. Big media companies are having a hard time surviving in a "content is free" society, so even 
old-fashioned publishers are losing people's faith.

New and innovative brands are taking over. People now trust the opinion of the masses and that of close friends long before they would trust the capability of scholars and renowned authorities.

Verifiable claims can make or break your business. Well-informed masses act as judge, jury, and executioner. Everything your company does is under constant scrutiny and the more you have done, the more mistakes you could have by mistake made.

Standing out from the institutes that have once injured people's confidence gives new companies an initial advantage of the doubt. People want companies that fully embrace the influence that the crowd wants to have on them. Whether it's smart to trust the masses remains to be seen, but it is the current state of the market because earlier trust in large corporations appeared to be lost.

SEO Chances for New Brands

When the crowd endorses you, you are bound to be a focus for a lot of inbound links and social media mentions. Although growth spikes in links are often a positive signal for your ranking in Google, the effectiveness wears off and the effect is limited to a smaller scope of keywords. If you can prove that your initial success is more than a fluke, links will confidently continue to grow and you keep your top position in search results.

As you can see in the acquisition timing  from social media and viral links, their respective ranking effect timelines show a short ranking peak and little remaining value. You can also see that top positions for more spirited keywords are possible with viral links, but there is little effect in the broader topic.

It's a fine line between a real hype and just active link buying. Without suitable SEO guidance new brands are bound to make a lot of beginner mistakes which can make them look like spammers.

Investing in sufficient SEO and link building is also getting harder, because conversions on organic search traffic are getting harder to track. Without the ROI experience of older brands, new players might not trust that constant effort will eventually result in a lot of free SEO traffic.

Older Brands Have Authority Domains

A domain name can earn authority in the eyes of Google mainly by having fascinated the right links over many years and not resorting to black hat tactics. This form of domain authority enables a website to rank across a multitude of themes and keyword combinations. They don't require a lot of extra relevant links to be able to compete for almost every keyword.

As you can see a broad range of less competitive keywords is within the grasp of this authority website. Once an authority field acquires additional relevant links, it builds on top of this strong foundation.

With older brands, much of the SEO effort for top positions is probably already taken. conniving ROI on SEO effort will often only be done on the additional effort from this point. This makes them more willing to spend a lot of effort on a exacting top position than new brands.
Is Google Taking Sides?

Google is creating great novel ways to target your audience through paid ads, but they are reducing the openness and optimization options for organic results. Experience has shown older brands that little is changing, so they will continue on the SEO route they've selected.
New brands get little proof for being on the right track. Personalization, conversational search, and "(not provided)" make it hard to see what your present ranking is and how close you are getting to great top positions with a lot of traffic. In these choices Google inadvertently favors experienced companies.

Domain authority is also providing a much better starting point for existing websites. Where people more and more mistrust old-fashioned authorities, Google continuously serves them for every search query. It's about time the "domain authority" algorithm gets revised.
Do You stand for a New Brand?

New brands shouldn't just give up on SEO. They need an "old-fashioned" SEO expert that has been around for some time to recognize and measure how SEO efforts are progressing. Only once they get close to those old brands will they see top 10 ranking and traffic across the board.

New brands can much more easily win the crowds and they can act with much more freedom. If you stand for a new brand, use these benefits to take on the Internet dinosaurs you're opposing with. They probably lack the flexibility to act on the ever-changing role of the Internet.

you might also like: SEO For 2014

Thursday, December 12, 2013

What Do Google Answers Mean for Content Writers

seo tips
 Google just doesn’t need to send traffic to your website to provide definite pieces of information anymore. Instead, they’re answering a lot of questions on the search results page itself.

Let’s take a look at some of the search queries that Google is stealing the attention from, and what it means for you as a content maker.

What is today’s forecast?

The result provided for today’s weather forecast is one of the more complicated Google direct answers. Sure, The Weather Channel is still number one. But unless you need more information, there’s no need to go there with Google’s full answer widget that outranks everyone. It allows you to flip through the seven-day forecast and see the hourly temperature, precipitation, and wind facts. The fact that Google’s widget is much easier to use than The Weather Channel mobile site doesn’t hurt either.

What is… Anything?

 Have you been trying to rank for content that starts with what is? If it’s a one to two word saying, Google has already provided the answer with their Web Definitions.
The latter is quite attractive as they show mentions from as far back as the 1800’s based on the number of books using the word searched. You can even click on the graph to see the Google books Ngram Viewer for more information.

How Much Is… Anything?

What Is My IP used to be a very suitable website to visit when, for whatever reason, you needed to know your IP address. But now, Google can answer that in a matter of seconds.
Need to know the present value of the US Dollar in the country you are traveling to? Google has that covered, along with a trending graph to show you whether you picked a good or bad time to make the trip.

Google also does unit conversions. No more needing to click during to a website to find out if a kilometer is greater than a mile or how many ounces are in a cup. They don’t get as coarse as Wolfram Alpha, but they are working on it.

The Point?

So, where am I going with this?  If you’re Machine Learning for improved Content & SEO outcome , you have a challenger bigger than Wikipedia and Yahoo Answers, and it’s Google! Google is expanding their knowledge graph, direct answer, web definitions, and oneboxes on a regular basis. You can’t just make content based on this.

It’s always been significant to find out if you’re competing against Wikipedia and other high authority knowledge providers when creating a piece of content, but at least if you were second you weren’t halfway down the page. Now you are, particularly if the searcher is on a mobile device, has a low resolution, or clicks that down arrow for more information.

The Way to Win Traffic

The way to grab attention from Google’s direct answers is to give more when more is needed. in its place of having a piece of content that tells someone what a hashtag is, rank well for a piece of content that tells people the profit of using a hashtag, how to use a hashtag, how to measure analytics for hashtag usage, and so on. Provide more value than Google does to boost the odds that you will still get a click, even if you are further down the page.

You might also like: Machine Learning for improved Content & SEO outcome


Latest Pinterest iPad Update for increasing Speed Pinning and Sharing


Pinterest’s latest iPad upgrade is all regarding quantity over quality. Not saying this is a awful thing, I’m just telling you how it is.

The familiarity begins with a new interface that is modern and shiny. The bottom navigation buttons make it easy to switch between the home view, search and pinning pages. But the real secret is in the new pinning sidebar.

Touch and hold anywhere on the page and you’ll get a wheel of circles. The options vary depending on where you are. If you’re on a board or an image close up that’s not your own, you get Pin It, Like, or Send. Send opens the sidebar so you can add a message and choose a beneficiary from Facebook or your iPad contacts.

If you perform the same touch and hold action on one of your own pins the options alter to Pin It, Edit or Send. Pin It lets you add it to another board. Send is the same as above. Edit opens the sidebar so you can add or change the description field. You can also switch boards or erase from here but there doesn’t appear to be an option to change the URL. 

I found the edit tool to be clunky on the iPad but it will do for a fast fix.
Again, the whole point of this menu is to support quick pinning and sharing. You can plow through dozens of photos in your feed, liking and pinning with fast finger flicks and you never have to open or close a new page.
Sometimes when you touch and hold you get a light bulb icon which takes you to related pages. This is wonderful for discovery but I couldn’t figure out how to make it work consistently.

Overall, this update should encourage shoppers to pin and share even more photos than ever. The only downside is that pinning isn’t buying. Personally, I think speed is your enemy if you’re trying to get consumers to convert. If brand recognition is your goal, then you’re good to go.



Wednesday, December 11, 2013

Matt Cutts tips on Guest Blogging


Google’s Matt Cutts posted a video  on the things one should keep away from when doing guest blogging. The most important point he made was that guest blogging, on a whole, is “growing” in terms of the spam and abuse he sees in the guest blogging space.

Now, if you are guest blogging, Matt presented four-points on what you should not do.

•    Don’t make guest blogging your only link building approach

•    Don’t send out thousands of mass emails offering to guest blog to casual sites

•    Don’t use the same guest article on two different sites

•    Don’t take one article and turn it many times

In short, Matt suggests you don’t do low quality, automated, abusive guest blogging without any 'merit' or 'editorial' price.


Benefits you can get from repost the content on social media

Why should you repost the similar content? 3 reasons:
First of all, let’s see what kind of benefits you can get from reposting your content many times.


The first, and maybe most obvious, reason to share your content more than once is to drive more traffic that the first share.

With each ensuing Tweet of an existing blog post, Tom noticed that he got around 75% as many Retweets as the time before.
What was really exciting here is that even though he got more Retweets each time, this was directly proportionate to the number he got initially.
This graph shows the average number of Retweets Tom got the first time he Tweeted, and the second.

He found that the blog posts that only got Retweeted a couple of times on average when he first shared them only got a couple of Retweets the second time, as well.
Blog posts that were at first Retweeted a lot, however, got quite a few Retweets when he shared them again, as well.

2. Hit various time zones

Guy Kawasaki is known for posting the same content many times, and one reason he advocates doing this is to reach your followers in different time zones. He’s found that this increases the traffic to his content, particularly when tweets the same link several times:

The reason for repeated tweets is to exploit traffic and therefore advertising sales. I’ve found that each tweet gets approximately the same amount of click throughs. 

Even if you only Tweet the similar thing a couple of times, if you spread out your Tweets (or Facebook posts, or updates on other social networks), you’ll be able to reach more people who might have otherwise missed out on seeing your content.

3. Arrive at your new followers

Something we’ve noticed at Buffer is that a lot of our posts are still applicable months after we publish them. The other thing that changes after we publish a post is that more people follow us on social networks, so if we repost content from our blog that’s six months old, many of our followers will be as it for the first time, so they’ll get value out of it even though it’s old content.
You can use a tool like Twitter Counter to track your follower growth, so you know when it’s a good time to repost some of your older content.

Making it work

If you want to try this out on your own satisfied, here are some things that have worked well for us at Buffer.

Make sure to reframe the content each time
Something we try to do each time we post a part of content is to slightly reframe it so we’re not just repeating ourselves.

Test dissimilar headlines

Since we post the same content to twitter multiple times, we take benefit of this opportunity to test out what headline works best for the blog post.

Here’s how we typically run that kind of experiment:

1.    Find 2 headlines for an article that you think will do well.

2.    Tweet both of these headlines at roughly the same time, at least 1 hour apart. Here I’ve found that doing the 2 Tweets both in the AM or both in the PM works best – 9am is much more similar to 10am, then say 12pm is to 1pm. So going with clear “morning” or “afternoon” times is vital.

3.    Compare the data for which headline to settle on.When we see a big difference in appointment on a different headline like that, we typically go back to the original post and change the title itself , so this can be a really useful learning experience for us, as well as helping us share our content with more people.

Tuesday, December 10, 2013

Growing from Local SEO to National SEO through Google Trends

 It's no secret that Google Trends is a significant research tool in search engine optimization marketing campaigns. 

The question is how many people are using it to its fullest potential? The value of Google Trends goes way beyond its first use for tracking keyword popularity and can actually take your SEO campaign to the next level.

Many have already mastered their local SEO approach and have no idea where to go from there to efficiently rank in search engines on a national level. Instead of uselessly beating your head against a wall of competitors time and time again, take advantage of the regional information that Google Trends is giving you and begin working on numerous local campaigns that will serve to bump you into the desired national rankings you've been vying for.

Interest over Time
 
Head over to Google Trends and enter a search phrase you'd like to rank for. Adjust the location to United States and select a suitable time frame for your business.

Local Interest

Pin to the City view to drill down to the local levels. This will show you the areas where your targeted search express has the most interest.
 
Connected Searches

At the bottom of the page, Google Trends will show you top related searches and phrases with a rising attention. Should your targeted phrase show a decline in interest, this is a great place to get choice suggestions?

How to use This Data for SEO Campaigns
 
Most companies will aim their surrounding areas. With this tool and data, you can target the areas with the highest interest to get the most out of your SEO efforts. Building out landing pages that target these areas and localizing your link building efforts will give you a better probability at achieving results.
 
Applying Google Trends to your internet marketing campaign provides you the opportunity to broaden your SEO goals and become a nationwide contender in your industry. Obtaining a national online presence is no easy feat, but utilizing the local information gathered from Google Trends and focusing on those locations should allow you to strengthen your SEO marketing campaign in no time and obtain those national rankings that recently seemed out of reach.

Monday, December 9, 2013

Google Quietly Updates Gmail to Cache Images shock for Email Marketers

latest google news
 Email messages are, by and large, attractive static. Once they're sent, they're fixed. The one exception is the images, which are downloaded when the  receiver reads the message. 

As that happens, a treasure trove of information is shared with the image host. Many innovative companies including ESPs, MovableInk, ReturnPath, Litmus and AudiencePoint use that data in a selection of ways.

By switching to caching the images, Google has caused that source of information to largely dry up.

There are six pieces of information that marketers often rely on that the Google cache impacts:

1. spot

The Google cache hides the source Internet Protocol (IP) address of the reader. That address can be used to decide the location of the reader. Gmail users now all appear to reside in Google datacenters.
Often, this is used for nothing more than sketch pretty maps showing readership around the world. But some companies also use it to provide more embattled information, like an image with the address of the outlet that is closest to you right now.

2. Referrer

The referrer indicates what requested the image be downloaded. This data is greatly used by reports that tell you which folder your email ended up in and how many recipients were using the Gmail web line versus a native client or the mobile app.

3. Browser

The user-agent string tells a site a lot about the program that is downloading the image. Browser account, operating system and device are often deduced from this. The impact of not having this is two-fold.
Statistics on email client and device usage will be engaged for Gmail users, but also any tool that customizes images for the audience will be unable to function properly. So delivering a mobile-optimized image for a mobile device versus a desktop will not be practical.


Cookie synchronization for ad serving and retargeting may be undermined. Advertisers are increasingly performing cookie synchronization between ad data management platforms and their CRM databases. The advantage is more relevant ad targeting and more timely and relevant email. Gmail may become a black hole for this action.


5. Timing

Tools that deliver images enthusiastically based on time will be negatively impacted. Once the recipient sees the image, it will not be downloaded again and so will not be able to change.

6. Counts

Since images are cached they will, at most, be downloaded once per receiver. Total opens will fall. Tools that use multiple image downloads to infer read times and repeat reading will be negatively impacted.

One other impact of the Google image cache is that it restricts images to 10MB. Any image larger than that produces an error. While not an problem for most, this can be significant for active images.

If you're wondering why Google would make these changes, I can think of a pair of reasons.
The first is privacy. Unlike most other webmail providers, Google has always hidden the submitting IP address of emails. This change also masks the IP address of readers, as well as other information about them that might be considered .

The second is performance. Google's cache service is fast, but some senders' image delivery isn't. This can give a better experience for Gmail users.

There are other possible reasons, but most of them require ownership of a tin-foil hat so I won't get into them right now.

The larger impact though is if you're delivering images enthusiastically based on device, time or location. In these instances, you will certainly need to make changes. The most likely outcome is that Gmail users will get a degraded knowledge, rather than the improved experience Google was aiming for.

you might also like: Google has updated the Toolbar PageRank values

Google has updated the Toolbar PageRank values

google seo news
 Just a couple months ago Matt Cutts said he would be amazed to see an update to Google Toolbar PageRank by the finish of this year. Despite him having said that, here we are in December and Google just updated their Toolbar PageRank principles .

It’s always a big deal in the SEO community with Google releases this kind of update because PageRank is the most evidently visible metric available to determine the value of a website based on how many quality links are pointing to it. This December 2013 update is of exacting importance because no one saw it coming.

The last update to Toolbar PageRank was back in February and support for it has been dropped on many browsers. This led many in the SEO industry to speculate that Google was phasing it out. This update indicates that Toolbar PageRank is still very much alive, at least for now.

Since PageRank is only one of many factors taken into account by Google’s search algorithm it’s significant not to obsess over it too much. However, Google enduring to update it shows it still has value in measuring the amount and overall quality of links pointing to your site.
You can hear Matt Cutts explain a bit more about PageRank and how Google goes about updating it in this video.

you might also like: Matt Cutts about links and google rankings

Friday, December 6, 2013

How To Create An Everlasting Blog Post

seo tips
Ever since Google got better at assessing online content quality, content writers have started publishing less, but advanced content.

This has made many bloggers and Internet marketers pleased, as the idea of having to produce new content just because it is the only way to outrank a competitor isn’t really attractive. Creating really useful, everlasting content now seems to be in vogue; even more so with the foreword of the In-depth articles box in Google.

To find out what makes for a victorious everlasting article, let’s perform a small case study and consider 3 of my highest-performing posts ever published either on Link-Assistant.Com’s blog or elsewhere on the Web.

Crafting everlasting Content 

Now that we have looked at the three everlasting posts, let’s draw some conclusions. fundamentally, here is how to produce everlasting Web content:

prefer a everlasting topic

This is the hardest part, since the topic you choose to cover shouldn’t be too broad or overly specifi

What about going for “How to create an effective call-to-action”?

Confirm the topic’s actual status

What you think is a cool topic may not be. To confirm that people are really looking up the subject you plan to cover, use Google’s Keyword Planner tool to research what people are penetrating for.

It’s significant to use your main keyword in the title, since this increases the post’s chance to rank for your target keyword(s).

ensure who you are going against

approximately any topic you take, chances are it’s been covered dozens of time by other authors. However, this doesn’t mean there is no space here for development. Of course, one shouldn’t simply repeat what’s already been said. See if you can:

- Approach the topic from a new angle
- Take an unpopular stance (if that’s really your stance)
- Go more in-depth
- Explain it in plainer language, etc.

At the same time, although the PDF is nice, it’s 235 pages long, about the size of a short novel. So, what you can offer as an alternative is a shorter/cleaner list. Or an insightful tutorial with examples, etc.

Craft the best title probable

Now, here is the face with choosing a title. You don’t want it to be overly yellow-press, but you don’t want to be too traditional or expected either. Ideally, you’d need to find the happy medium.

Use visuals and examples munificently

Visuals help those reading your post grasp the ideas explained in it better and earlier. Just make sure to optimize your images for the Web before your post them.
Plus, to show your points and to make them easier for your readers to digest, provide examples where possible. It does take time to look for examples, but nothing brings more clarity into what you write about.

Make it truly one-stop-shop

Squeeze maximum value into the article. Just put yourself into your readers’ shoes and believe if you’d need additional information on the subject-matter after reading the post. While editing the post, you can definitely delete any needless epithets or sentences, but preserve any useful piece of information that adds value.

Conclusion

Of course, what makes an article everlasting is not just its size, or the number of images you use. Eventually, it has to be an exhaustive piece of a topic. Writing “timeless” content does take time and effort, but this is exactly why it performs so well – it spares readers the need to do all the work you did for them.