Why It’s essential to identify Your Promoted Social Media viewers

 Often times, a company might focus on a few ads, and then distribute those across all social networks with the same messaging and graphics.  But all networks are not shaped equally.  There are things that work on Facebook that just don’t float on Linkedin. 

Facebook, Twitter, and LinkedIn offer their business users the ability to promote their posts or create whole ad campaigns to promote transversely the network.  But all three networks have different demographics and ways that people digest their information.  Therefore, a silver bullet ad just won’t work across all three. Here are the differences, with advice for each.
 

Twitter
 

Keep it short, funny, and contextual.  People respond on Twitter to tweets that are attractive and evoke emotion.  I’ve seen tweets from companies that have been hilarious, touching, and anger-inducing.  However, when companies pay to have a tweet promoted, their skill to evoke emotion seems to fall to the wayside.  When a company is looking to get revelation with their organic tweets, they work hard to make the tweet engaging.  

But when the tweet is guaranteed to receive that exposure, they get lazy and just cram an ad into the tweet. Don’t succumb to this shortcut.  Regardless of whether a tweet is promoted or organic, it should engage your audience and induce some type of emotional response from your followers or target demographic.  Tweets that evoke passion or create ties to what the user is experiencing at that moment are much more likely to be shared or retweeted.

 LinkedIn
 

If you’re advertising for a B2B product, then LinkedIn is the way to go in many cases.  However, also appreciate that the people you’re targeting on Linkedin are being solicited by many dissimilar sources.  Whether it’s the salesperson, recruiter, or service provider that is trying to earn their business, Linkedin can often feel like the floor of a sales convention to some of its users.  So avoid being too promotional with your ad. 

Linkedin users digest a lot of news stories from their news feeds.  With the purchase of Pulse earlier this year, Linkedin has thrown their hat into the news sharing business.  This provides an opportunity for businesses to attract attention to their offerings by positioning the promotional material as a news story.  

Write a thought maddening story that really works to promote your offering in a natural and newsworthy way.  Then, post an update to the story and promote that update.  If the title is engaging and the story has value, you’ll find a great conversion rate with this method.

Example of a LinkedIn Pulse article that is both informative and promotional.
 

Facebook 

If you want to really take full advantage of Facebook ads, then you have to look to the newsfeed.  Facebook recently opened up the prime real estate of the newsfeed to advertisers, and the results have been remarkable.  Previously, click through rates on left sidebar ads were in the low single digit percentiles… if you were lucky.  However, with the larger images and message that is allowed in the newsfeed, CTRs of double digits are possible

Take advantage of the space that Facebook gives you.  Design a gorgeous ad and write great copy to go along with it.  What’s great about ads on Facebook is that if your targeted audience likes or shares the ad, it’s then disseminated through their network and you receive extra advertising for free.
 

Because of this, you should try to make your ads as “viral” as possible.In summary, examine the demographics of each social network and the way that their users digest information.  Then make a marketing strategy that focuses on each network individually. 

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How Social Media Monitoring influence Reputation Management

It’s remarkable, bearing in mind that most of bloggers in which the financial company isn’t even offering a product. But this company is doing something really modern: It’s using social media  monitoring in order to decide a user’s credit scores. This could signal a huge change in the way reputation management, and social media attack, works in the future. Here’s what’s happening.

The crash of Friends 

Image courtesy of Stuart Miles/FreeDigitalPhotos.net

Usually, banks rely on a few key indicators in order to calculate a person’s creditworthiness. The amount of money a person makes, the amount of money a person owes, and the person’s previous history of attending to financial obligations were the three key points banks took into thought when choosing to give or withhold money to a needy person.

A company like Lenddo, on the other hand, computes praise scores based on social media factors. The theory is that people who socialize together tend to have the same income and spending habits, so finding people who have friends who are responsible means finding people who are likely to pay back their loans on time.

In order to determine this social credit score, Lenddo asks applicants to offer information regarding their social media accounts, such as their screen names on:

•    LinkedIn

 •    Facebook

•    Twitter

•    Google+

The higher the social media presence, and the more high-quality friends a person has, the advanced score the person might receive. In addition, applicants are also asked to designate a few choice people as their “Trusted Connections.” Linking up with people who have already borrowed from Lenddo and paid back the loans on time is just one way to game the system and make sure that the loan is approved.

Broader Applications for Reputation Management

On the surface, it seems gratuitous to understand how a small bank works. After all, few Americans or Europeans will travel to the Philippines just to take out a loan, and those who do might want to work with a reputable bank rather than an online startup. But for those of us who 

 work in reputation management, this is a bit of an alarming trend.

Naturally, when clients ask for help with reputation management, experts look at the events that person has performed online. Snarky news articles, raunchy blog posts, nasty photographs, and unlucky press releases are typically the focus of the effort, and SEO techniques are used to either remove these disgusting items or drive them down in search results.

However, if the online industry as a whole is moving toward a more comprehensive view of a person’s reputation, this traditional method may not be effective. Specifically, if a person’s status is dependent, in part, on the other people a person knows, comprehensive reputation management might mean digging into the details of the connections a person makes in the online world.

At this point, ethics become a little sketchy. While clients might provide acquiescence for technicians to delve into their lives and amend details that aren’t quite ready for prime time, random friends may not be grateful for the added attention. It might also be difficult to determine how truthful or helpful a friend is without really digging too deep into that person’s life and crossing privacy lines.

Moreover, people with reputation difficulties might be astonished to find out how long such a cleanup might take, and the costs might be far too extensive for them to bear. People with hundreds of connections might need hundreds of hours of help, and that could be prohibitive for some.

Takeaway Points

As mentioned, there doesn’t seem to be a need for widespread panic at this point. The company given that  service only operates in a few choice countries, and the methods they use may never catch on in the wider world.

But, anyone who works with reputation issues should keep in mind that client connections may very well play a role in cleanup efforts in the future. It’s a message we can, and should, be 

 sharing widely, so our customers can make good choices now.

And we can also lead by example, by ensuring that our own social media associates are with real people we’ve met in real time in a real place. We should also feel free to split ties with people who are acting up (and acting out) in ways that might cast us in an unfavorable light. Just keeping tabs, and ensuring that our friends make us look good, could help us get ready to the next wave of social media monitoring that sites like Lenddo seem to be ushering in.

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The Importance of Hash Tags on Social media

 In the early days, hashtags were only used by the social media untimely adopters. As understanding grew of how hashtags work, they became widely embraced by the advertising and advertising production. Today, the hashtag is part of pop background.

Search Happens – Everywhere

 
Hashtags are an efficient method to discover content related to specific topics, as well as the people talking about those topics.

Just as searches are conducted on platforms other than Google, Bing, and Yahoo, search also happens on social platforms. People search every day on Pinterest, Twitter, Google+, Instagram, YouTube, and other social platforms using words and hashtags with achievement.

When you optimize conversations, content, and updates with hashtags, they will be converted into more visible to others on social media platforms and search engines.

Hashtags in Search

 
Recent Google updates have amplified visibility of hashtags in organic search results on Google.com as well as Google+ as established by the results of a Google search inquiry for #milliondollarwebsites used to promote my book and Google+ Community.

 #SocialMediaTips for Using Hashtags

 
Hashtags can be very powerful when you understand how to make them work for you. You can use them on a range of platforms, represented in this graphic by this graphic.

Research

Want to know what your customers are talking about, what your competitors are doing, or how the media is treating a specific theme related to your product or service? Hashtags are extremely useful in identifying the frequency and reach of topics, discussions, and tapping into audience feeling.

Facilitate chat

 
Hashtags are a great way to get people talking, and let them jump into the debate. Hashtags are often among the most accepted topics on various social platforms. Google+ calls them 'Hot Topics', and Twitter displays Trending.

 This is an easy way to identify all the rage streams of conversation that may be relevant to your goals, offering a way for you to insert yourself into the conversation and expand your social network.

Keep in mind that Facebook isn't as clear with hashtag activity, and LinkedIn doesn't yet recognize hashtags.

Deal out Breaking News, Emergency Instructions and Information Related to Natural Disasters
For years, hashtags have been used to modernize communication around situations where other mediums of communication such as television, radio and print are not accessible or effective in reaching audiences.

Support an Event or Conference

 
This is maybe one of the greatest tools for event planners to pre-promote an event, promote the conference during the event and keep people connected after the event. 

Use Hashtags to make Consumers

 
Hashtags are also a great way to current special offers, anchor campaigns, and help customers promote the brand. Deciding which hashtags to use, or finding hashtags related to conversations you wish to join requires a little bit of research, as trending hashtags can change quite frequently.

Hashtags are valuable when used properly. Below are a few resources to get you started in identifying and using hashtags to enlarge your reach and visibility online.

Summary

The hashtag more than a collection of typescript – it is a tool to be used to reach new audiences, connect like-minded people, and facilitate streams of conversation.

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3 Tips for Better SEO and Social Media Time Management

Commit to one link a day but don’t waste too much time

Link building is one of the most time-consuming processes when it comes to SEO, mainly if you’ve been at it for a year or two and the link building opportunities aren’t quite as forthcoming as they used to be. It’s so simple to get lost in the hundreds of competitors links you’ve downloaded, looking for that diamond-in-the rough opportunity, that you might spend all day link building and only come up with a handful of quality links. Unless you’ve got the in-house talent where you can allot one person to do nothing but link building all day, chances are you can’t devote 8 hours a day to finding one link. My advice to site owners that get overwhelmed by their link building approach is to aim for at least one link a day (that way it doesn’t get pushed to the reverse burner), but set a time limit. Give yourself an hour or two first things in the morning to hunt for links. If you find one (or five) that’s great and go for it! But if you don’t find anything worthwhile once your time is up then move onto to something else.

Block out time to write.

In my belief, content is the thing that is going to push your SEO to the next level. But so many site owners struggle with finding the moment to write (not to mention coming up with topics) that their content creation efforts often get stuck in the pipeline; a lot of great ideas but nothing in fact gets produced. I find the only way I can make sure my own content marketing campaign happens is I have to block out at least one hour each day for writing—no meetings, no phone calls, no checking emails or social updates—unless the sky falls leave me alone! I may not always walk away at the end of my writing time with a totally finished product but at least I have something to keep the process moving. I also like to use any additional time at the end of my day for writing as well so I can get a little ahead. Even 30-45 minutes is enough to get at least a first draft of a new article or blog ready to go.

Check-in and check-out with social media.

When my phone is buzzing off the hook or I’m getting a dozen emails about comments on LinkedIn, Twitter and Facebook it’s very tempting to dive headfirst into social media, only to reemerge three hours later having accomplished very little. Instead, I prefer to check-in every few hours with my social accounts and do a variety of actions in bulk. This might not work for every business, especially if you are dealing with a customer service issue, but for the most part your social network is okay with waiting an hour or two to hear from you. If you don’t/can’t reply instantly it’s not the end of the world! Unless your company is large enough to have a full time social media manager, chances are a few employees might have access to a variety of social accounts so if something does need to be addressed right away but you just can’t knob it yourself a trusted employee could at least take the first step.

The thing to remember about SEO and social media time management is that it’s very simple to get lost in the nitty gritty. You could exactly spend hours combing through Google Analytics every day but save your hours for when you really need to look “under the hood.” I have lost whole afternoons looking for one quality link when my time could have been better spent writing fresh content for the company blog, working on a guest blog post (or finding a new opportunity), or even been on a view call with a potential client. And I think we all know how easy it is to get lost in the depths of Facebook when we start clicking around. Set a daily plan for yourself (flexibility is still okay though) and try to reduce how much time one activity takes you every day when possible.