How to get excellent backlinks

There’s a lot of disorder in the world of link building. For years, many webmasters relied on spam and automatic backlink building tools to get high rankings on Google. These methods don’t work anymore. Fortunately, there is a way to get high class backlinks to your site.

Step 1: Not remember robots and think like a person

Before Google’s Penguin update, many webmasters thought that link building was for robots. You entered your keywords and the link building tool mechanically created hundreds of backlinks with your keywords in the anchor text.
The fact that these backlinks didn’t make any sense for human visitors didn’t worry most of these people. Unluckily, Google didn’t like these backlinks at all and as soon as their algorithms were good enough to detect these backlinks, websites that relied on spam backlinks experienced massive ranking drops.
If you want to succeed in the modern world of link building, you have to think and act like a being.

Step 2: find good aim websites

Getting pertinent links is the only sustainable link building strategy. The basis of a successful link building campaign is the websites that link to your site. Finding these sites can be hard. It is easy if you have the right tools.

SEOprofiler offers a variety of powerful tools that help you to discover good websites that should link to your website:

•    The competitor backlinks tool: websites that link to your competitors are websites that should link to your website. The competitor backlinks device in SEOprofiler helps you to find these sites.
 
•    The keyword backlinks tool: backlinks from related web pages have a higher crash on your search engine rankings than backlinks from unrelated web pages. The keyword backlink tool in SEOprofiler helps you to find potential link partners that are connected to the topic of your website.

•    The hub finder: web sites that link to more than one of your competitors are so-called hub sites. These sites help search engines to classify your website. If search engines assign your website to the right category, your web pages will get higher rankings for keywords that are connected to this category. The hub finder tool in SEOprofiler helps you to find these hub sites.

•    The link opportunity finder: the link opportunity finder tool in SEOprofiler automatically creates link related search queries and it automatically retrieves the results for these queries. You will get good link partner suggestions as quickly and professionally as possible.

Step 3: get the backlink 

Find a cause to contact the owner of the other website. Would a link to your site be a resource for visitors of the other site? Can you add unique content to the other website?
Write a personal communication and let the other webmaster know that you are a real human being. Try to form a connection.
The backlink manager in SEOprofiler helps you to find the contact information of other websites. It also keeps path of your conversions and it provides additional information about your link partners. The link manager helps you to build backlinks as professionally as possible:

This time, it’s personal 

If you want to make sure that your links lead to long-term rankings, it is very significant that you build links like a human being. Focus on significance. Show others that you are a real person. Link to other websites whenever it makes sense. Treat others like you would like to be treated.
You don’t need hundreds of links to do well. A handful of really good backlinks can have a huge influence on your Google rankings. The tools in SEOprofiler make it as easy as possible to get these backlinks. If you haven’t done it yet, create your SEOprofiler account now.

Removing perverted Links by Removing Pages on Your Website

Trying to fresh up your backlink profile? Did you know that you can rapidly remove links by removing the page of your site to which that link points?

Obviously this tactic can’t be used for links pointing to your home page. But, if you have inner pages that have built up huge numbers of unnatural links and are causing your site to be affected harmfully by a Google penalty or algorithm issue, then this could be a good method to use.

Be sure you do it correctly though! Later on in this article I’ll share about how a client of mine got their site re-penalized by making an error in 404ing their pages.

Removing a Page with Unnatural Links pointing to it

During a Webmaster Central Hangout, Google employee John Mueller was asked:
Does removing a page that has abnormal links pointing to it accomplish the same thing when it comes to removing a link when it comes to the Penguin algorithm? If a site has its entire links pointing to one page and removes the page is the issue solved?

"Yes, basically that’s pretty much the same thing," Mueller said. "So, what happens when a page is removed and the page returns a 404, what happens is that we drop those links so that they don’t count. Generally talking, if you can’t remove those links and you don’t want to use the disavow back links tool then you could remove those pages."

And here's how Mueller answered a question in the Google Webmaster Forum on the similar topic:
In general, if you remove the page that is being linked to and make sure that it returns a 404/410 HTTP response code, we'll overlook the links to those pages.

Don’t Make These Mistakes!

Please know, though, that the page must be really removed in order for the links pointing to it to no longer count. The following won't work to take away links:

•    No indexing and/or no following the page. A no indexed, no followed page will still receive Page Rank from links pointing to it. Marking a page on your site no indexed and/or no followed doesn't achieve the same thing as physically removing a link.
•    Blocking by robots.txt: A page that is infertile by robots.txt will still receive Page Rank as well. The robots.txt directive will simply tell Google not to crawl that page. But, if links point to it then they will still count towards your site.
•    Redirecting the pages to another page on your site. A forward will pass somewhere from 95 to 100 percent of the Page Rank from bad link on to the redirected page and won't remove the link.
•    Removing the link but creating an identical page on your site with a different URL. I've seen situations where Google can be familiar with identical content and automatically cannibalize it. What this means is that links pointing to the original page will be attributed to the new page.

A Grievous Error

One of my clients made a big mistake. Several months ago we worked hard to take away an unnatural links penalty that this client received.
An earlier SEO company had built abnormal links to their site by creating a large number of articles on the site and then paying other sites to link to these articles. We detached those unnatural links by removing all of the articles that had been made on the site. If someone clicked on one of those unnatural links, they would be going to to a 404 page.

The site also had some other visibly unnatural links, such as low-quality directories which we dealt with as well. We were very pleased when Google removed the unnatural links punishment from the site.
However, I was very astonished to find out about two months later that the site was penalized.
It didn’t take long to decide what had happened. The site owners had decided to redirect all of those 404 pages to the home page.

Whether it was done in error, or done to try to sneakily regain some link juice, I don't know. Somehow their site underwent another physical review and the penalty was levied again.

Should You 404 Pages or Just Disavow the perverted Links?

In the same Hangout linked to above, Mueller said that using the disavow tool to ask Google to not count these bad links would work just as well as 404ing the page(s) on your sites to remove links.

However, as there is argument over the use of the disavow tool,I would suggest that if all of a page’s links are bad ones, to just remove the page rather than disavow. Removing the page will remove all of the bad links.

Google Advice on When to Submit Reconsideration Request & How to Clean Your Link Profile

Google posted a new article today answering common questions about submitting reconsideration requests and managing your backlink profile.

Google Search Quality representatives, Kaspar Szymanski and Uli Lutz, co-authored the article, going through the more common questions on this topic.

Google says you should really only submit a reconsideration request when you receive a manual penalty but if you are uncertain if you have a manual or algorithmic penalty, submitting the request “is fine,” Google said.

Other tips include:

Only submit the reconsideration request after you take action to fix the issues with your site.

Use Google’s “links to your site” report within Webmaster Tools to examine bad links pointing to your site.

Remove bad links by disavowing them, nofollowing them and having them completely removed.

When submitting a reconsideration request, provide a detailed explanation of what you changed and why.

Responses for reconsideration request can take a few days but may take much longer depending on the site and current workload.

Googlers review each reconsideration request manually.