11 Places to discover amazing Content promotion Ideas

Are you having difficulty coming up with ideas for your content marketing? If so, you’re not alone. It can be very hard to come up with new ideas for content several times a week. What if there was an easier way? This article will introduce you to some methods of generating awesome content marketing thoughts for your site. Using these techniques regularly will help you come up with content ideas for years to come.
 

1. Google

We’ve all seen Google’s keyword suggestions when entering a keyword phrase. This simple method can lead to vast insight into what people search for in your niche. All you need to do is open your web browser, go to Google.com, and start typing your keyword phrase. As seen in the example below, Google will repeatedly give you suggestions with popular keyword phrases that are applicable to your niche.

When your search is complete, take a look at the related searches section at the base of the screen for more suggestions.

 2. Youtube
 

Depending on your topic, YouTube can give some alternative ideas related to videos using the same principle from Google. Of course, watching the videos can be a source of motivation as well.

3. Soolve.com

If you’re looking for a faster method to generate keyword ideas, check out Soolve.com. Like Google, Soovle.com provides a list of keyword phrases based on the keyword you type in. The variation is that Soovle.com provides keyword ideas from several websites all at once:

•    Google.com
•    Amazon.com
•    Bing.com
•    YouTube.com
•    Answers.com
•    Wikipedia.com
 

4. Social Media

You've spent a lot of time following people while irritating to build your brand in social media.   Why not use these great contacts to get ideas for new content? Sites like Facebook, Twitter, and Google+ allow you to see what your customers are talking about. This can be an easy way to start a chat with your potential customers and ask them what they would like to learn about your place.

While you’re there, you may have the chance to interview them and learn what they think about the content you provide. You can learn more about where they hang out online, get some feedback on content that you have already created, and where they think you should fill in some gaps.
 
5. Forums

While we’re on the theme of community, forums can be another way to generate content marketing ideas. This can be as simple as finding the right forum for your niche and spending some time there contributing. You might be astonished to see how many different ideas can be generated from a few minutes spent on a forum.

One thing you will classically find on forums is that people ask questions about how to solve their problems. This can be a great way to recognize common problems for your niche. You can then write a blog post explaining how to solve the problems and then post a link on the forum to your blog post.
 

6. LinkedIn Groups

While LinkedIn may be known as a social media marketing site for professionals, it can also be a great way to gather insight about your industry. LinkedIn group discussions can provide insight into problems that are not available away. By staying up-to-date with these groups, you can make a list of frequently asked questions and generate some new content marketing ideas along the way. For more information on using LinkedIn in your marketing campaign, see my article “The Ultimate Guide to LinkedIn Marketing.”
 

7. Yahoo Answers
 

Yahoo Answers is an attractive way to find what questions and problems other people have related to your niche. An example would be going to Yahoo Answers and typing in “content
 

8. Quora
 

Quora is similar to Yahoo Answers. While it may be younger than Yahoo Answers, Quora is growing quickly. It usually has more in-depth questions than other Q&A sites.
 

9. Alltop
 

Keeping track of the most recent trends can be another way of generating ideas. Alltop.com provides a list of hot topics in a number of different niches. You can see what’s trending on several different sites at once.

Alltop can be a dominant source of gathering competitive intelligence. Imagine waking up every morning, drinking your coffee (or whatever morning beverage you prefer), and finding the latest updates in your niche. You can then bookmark and share the items you want to comment. Along the way, you can brainstorm topics for your next article.
 
10. Surveys

Surveys can be a great way to gather ideas directly from your readers. You can use surveys every few months to help generate new ideas. Many times, we’ve heard that a lot of the same questions come up again and again. When this is the case, you can pick the most commonly selected items.
 

11. Read Other Blogs
 

It’s astonishing how many incredible ideas you can find when you read other people’s work. You clearly don’t want to copy their exact ideas, but occasionally it can be very helpful to meld ideas from multiple people into a new blog post. Sometimes you can even find great ideas by reading blogs from a totally unrelated topic to your niche. This can also be a smart way to find out what is trending. After your research, you can write your own take on it.
 

Conclusion

Sometimes it can be helpful to start with the search engines to get an idea of what keywords are being used in your place. Once you have those keyword phrases, you can then search social media sites like Facebook and Twitter or forums to find content related to your niche. Question-and-answer sites like Yahoo and Quora can give you further insight with moderated responses.

Once you know the right keywords to look for, discover the evils people in your target market are having by staying on top of the latest trends. Alltop.com can be an easy way to stay lively in the community and help promote your brand. Please keep in mind that the goal is to help people and not to directly promote your business.

Combining these ideas into habits will take a little time. However, it allows you to follow what’s significant to people in your niche and create awesome content marketing ideas to fuel your online marketing operation.

5 frequent Content Marketing Mistakes

Generating the content you need for your business and your SEO efforts can be demanding and expensive. That doesn’t mean you shouldn’t do it – but it does mean that it’s important to make smart choices about how to use your time. Mistakes are easy to make, and can cost you precious resources in terms of both time and money.

The good news is that with a bit of advanced preparation, it’s easy to avoid the most common content marketing mistakes. With these issues in mind, you’ll be well on your way to creating content that’ll attract new visitors and convert them into clients.

1.     You’re lettering for the wrong audience

Every efficient piece of copy or content that you develop needs to begin with the question: “Who are you writing for?” accepting your audience helps you choose topics, structure arguments, find forceful back up data and graphics, and helps you set the appropriate tone. Without a clear audience profile, you’re adrift in the sea of content without a compass.

This translates in a very direct way into content marketing mistakes. Many professionals are really eager by their work – that’s a great thing. We read blogs, follow accounts on social media, subscribe to trade journals, and look forward to conferences and events where we can geek out over the next big thing with our generation. The challenge happens when we realize that much of what we consume is geared at other professionals in the industry. It’s too technical, trade focused, or industry specific to be of interest to a potential customer.

Unfortunately, the company found that their luxurious efforts weren’t converting. After doing reconsideration, they developed a strategy that was more appropriately targeted at their audience. They focused on topics like How to choose a bookkeeping Package, How an Accounting Package Simplifies Tax Time, and Why an Accounting Package is Necessary for Top Customer Service. These topics were straight relevant to their prospects and quickly got grip. By simply refocusing on topics that directly related to their customer’s most vital concerns, it was possible to turn their content marketing efforts into a resounding success.

2.     You’re focused on the wrong metrics

Mounting a content marketing strategy is a time-intensive effort. It’s significant to measure how effective your efforts are. But knowing the right metrics for your business can at first seem like a challenge.

Early in a content marketing movement, many businesses focus on metrics that measure outputs rather than results. This makes sense because committing to a content marketing effort and following through can be hard. Content marketing often falls into the “important but not urgent” category in the day of a capitalist who’s constantly working to put out fires. Tracking the number of words you write, comments gathered, or articles posted is a great way to make sure you’re on target with your meeting and content goals.

The problem arises when your metrics don’t evolve with your business and grown-up as your content marketing schedule develops. Over time, it’s important that you look at other indications of whether you’re getting a real return on your asset. Creating tons of content – even great content – without a focus can hurt your efforts in the long run.

Another factor is conversions. If you have existing content that’s very popular (check Google Webmaster Tools for quick insights into your content’s performance) and aren’t doing your best to use that content to move people to the next stage of the connection, you’re missing a big opportunity. Does all of your content feature clear, compelling calls to action? If you do have calls to action, are they featured prominently and with incentives (where needed) to move people to action? Focusing on this one point will help ensure that you’re converting customers.

3.     You’re failing to focus on branding

Evergreen content refers to the idea of creating content that’s timeless. Because these pieces address key questions that most of your audience is interested in and that don’t change over time, these pieces can be major draws to your site. They can help build your authority and get people through the gate to your more branded content. But this still raises an important question: does your content support your brand development?
The focus of your brand development can be threefold. You can be focused on building your company’s brand as a leader in your space. You can be focused on building the reputation of a specific product or service as a trusted solution in your market. Your branding efforts can also focus on improving your personal brand and positioning as a thought leader in your industry. Any of these are valuable and viable goals, depending on how they tie to your company objectives and your personal development plans.

4.     You’re only developing content for your own channels and not leveraging guest blogging

There’s been a great deal of conversation about the importance of content strategy to help your site’s link profile. Basically, your content can be broken into 3 spheres. These include:

•    the content on your own site;
•    your social media content, and;
•    The content you create for other channels.

Many site owners make the slip of only creating content for their own website.
In the wake of Google’s Panda updates, many site owners realized that the quality and frequency of the content that they created and published to their site was dangerous. Indeed, the whole focus of the update was to improve users’ experience as much as possible. Regular high quality content not only helps your site to rank well in the SERPs, but it also gives your readers a tangible reason to come back and visit your site again.

But your onsite content growth should not cause the exclusion of developing content for other websites. While some feel that the term and tactic of “guest blogging” is being overused and abused, I oppose. Guest blogging, when done right, is still a fantastic way to build links and build your audience.

Guest posting is simple in principle: it relies on your ability to find sites in your niche accepting content and to create articles that these publishers want to post. In reality, it requires tenacity. You need to research opportunities, evaluate sites, and then pitch them. If your post does get accepted, it’s time to write something unbelievable. The quality needs to be top-notch, and it needs to be well-targeted toward the site’s audience. A good guest post requires a important amount of work.

5.     You’re missing trends and chances for influence

The term news jacking refers to taking a trending topic or hot news event and using that as an angle for a post you write or other piece of content that you create. Newsjacking is smart because hot trends generate search traffic. By having a timely post or other piece of content, you can capture a piece of that search pie.

There are several ways to tune into this issue. The first is to simply develop a nose for what topics are popping up time and again in the publications that you read. Staying on top of social media trends using tools such as Twitter search can help you quickly identify topics that you should be talking about. Google Trends lets you see the current hottest searches, as well as helps to understand a term’s presentation over time.

Conclusion

A great content strategy will open up a world of option for your business. But it’s important to note that great content is timely, under attack to your audience, and helps build your brand. If you take the time to develop a solid content plan, you’ll be better positioned to achieve your business goals. Have you made any critical content mistakes in your own marketing? Let me know in the comments below. I’d especially love to hear how you corrected course, and what lessons you can share for other business owners.

Why the potential of The Web Rests in the Hearts and Minds of Fanatics

The Mass Infusion of Content Creators

Everybody has a microphone. As the knowledge improves, what I think we’ll see on the web is a mass infusion of content creators. For a long time it’s only been the rebels, the misfits and the geeks who are quick to hold something like blogging.  But the easier it becomes to create, the more that people will embrace the chance. We’ll reach a turning point where what’s special or remarkable will eventually become normal or mainstream.  When people see a crowd starting to collect they wonder why and finally they join.

The predictable and uneven sharing of Traffic

The result of this mass infusion is a predictable and uneven sharing of traffic on the web. The social web is much like a developing country. There are those who receive the lion’s share of the traffic and accolades, while a significant percentage linger in shadows. As we add more content creators to the web, this gap is only going to grow and the web, all forms of media and audiences are going to become really fragmented.  It’s likely that Kevin Kelly’s 1000 True fans might become a stretch and we have to settle on 150 fanatics since that’s the magic number where tipping points occur.

A Focus on Service Instead of Growth

We’re possessed with metrics and measurements.  While they’re important, if they become the driving force behind every single choice, you’ll likely be fighting an uphill fight.  If we focus on serving the people who are previously there, they become our biggest fans. The invite people to the party. They become fanatics. Last weekend I attended an event called The World Domination Summit. The energy around it wasn’t like a typical conference. The people were fixated and created this distinct sense that if you weren’t there, you were missing out on something very special. That’s because Chris Guillebeau, the creator of the event is extremely service oriented. The result is a group of fanatics that made the event seem almost cultish.

Content Marketing guidelines To maintain Your Traffic and Customers Moving

You admire blogs like Copy blogger and Pro Blogger. You think they know just what their audience wants. You want to be like them. And write content that’s compelling, precious, and interactive.

You know that content marketing is not (and never has been) a sprint. So you want to expand classic content always.

That’s great!

But let’s face it: you somewhere, deep down, think that search engines are that species which can only smell links and nothing else – not even classic content. Sure, search engines can’t magically be known with epic content. But what we often fail to understand here is that crap content doesn’t fix that. A good content marketing does.

As a matter of fact, it’s the best way to make sure that your epic happy is considered as classic content and is ranked accordingly by search engines. Today, I’ll share some content marketing orders thats’ll not just help you better market your brand – it’ll keep search engines happy.

create with your website

Quite obvious, right? Wrong. I’ve seen many, many sites that miss out on this and experience.

• Get your site through a content review to make sure your content is in sync with your objective and is persuading enough to make people take out their credit cards.

• Make a valuable blog. According to a study, companies that blog have 55% more traffic, 97% more back links and 434% more indexed pages in search engines.

Guest blogging is good but investing in your own blog is amazing.

• If you don’t already have, employ an in-house content team to look after your blog and, in fact, all of your content marketing. Outsourcing content won’t get you going in the long run.

• Post often as it’ll keep search engines pleased and will get you more social consideration, more subscribers – all in all, more ROI.

• Be open to (and rather try out) unlike content models such as comics, infographics, podcasts, webinar, open discussions, newsletters etc.

• Make it easier for people to share your content, by giving them just a few options. For example, instead of having 10 social media buttons, settle for just 3 or less. Smashing Magazine is a good example here; it gives just one choice (“Share on Twitter”) and that too at the perfect place – end of an article.

• Take a special concern of your meta descriptions. Remember, they’re no more a ranking factor and have not been for long, but they sure can increase your click through rate (CTR) if you make them compelling enough.

You don’t want to do content marketing like a spammer

Whatever you create reflects your brand, and in order to be successful in content marketing, you need to inspire your audience. For this, you ought to:

• Stop producing bullshit content. If this sounds gobbledygook today, even the holy Google+ authorship may go against you tomorrow.

• Refrain from practices such as article syndication – because neither is it content marketing nor will it get you audience and/or valuable links.

• Check whether you’re unintentionally devaluing your content. For example, you may be putting up your content by your company’s name. Or you may be using a sub-standard author bio – one that’s many, many anchor texts and portrays you as a link-hungry bear. Thanks to Google, for it has finally started giving value to authorship (did you know, rich snippets in search results can increase your CTR by as much as 30%). Moreover, Google won’t mind penalizing you if it notices that you’re too much obsessed with your anchor texts.

• Stop blabbering about your dentist on an SEO-based blog – choosing the right channel plays a major role in content marketing.

• Think through what your content marketing objective is, what your audience wants, what your business needs and how you can help your customers.

• plan a content strategy, which should cover how you’d develop, publish and govern your content over time. Above all, it should cover the why behind all that you d you’re doing is not without meaning. So that your audience wants to tru o. So that you know what st you and buy into what you sell.

• Define presentation metrics so you can calculate your achievement time and again… and again.

• Think about mobile, too. 

The top secret to Creating amazing Content:

Content that misses the spot:

Now you might be thinking, sure, professional writers and journalists are grand for newspapers and magazines, but do I really need them for my content program?

The answer is yes! In fact, I believe they are the top secret to creating amazing content!

I often see companies that cover the similar topics again and again. Or businesses that create material that speaks to an isolated group, such as practitioners, rather than to a wider group of people that includes their customers and prediction. Or content that fails to cover the basics, is tough to follow, or lacks value. In each case, poor quality material – content that misses the spot — leads to a fewer than positive brand image.

When I encounter such content, I can’t help but wonder why the company even worried, and if they realize how it reflects on their brand.

Accepting the worth of professional writers in content marketing today:

But specialized writers can do a lot for your content hard work. Because of their training, they are able to cover a mixture of exciting and relevant topics, hold up their stories with rich sources, and illustrate their subject in a way that excites the reader.

They also work to remove language from their material in order to convey your message to your aim audience clearly and succinctly, help you reach the widest audience possible, and differentiate you from the opposition.

Keep away from “one-trick foal” writers:

 

Whether you increase your company’s content in-house or via contract or guest authors, you should struggle to create material that covers a wide range of topics. Having a mixture of content will help you recover reader engagement, and boost your company’s keyword right, search visibility, and inbound leads. Given that, it’s important to work with writers who can talk about many subjects, not just one or two topics.

Leverage your writers’ talents to create the record reach

When you develop your content marketing plan, make sure that the material you publish can reach and be a focus for a large volume of online users. This will help your business continue to grow in recognition, search visibility and of course, sales.

To accomplish this, you require tapping into the full range of your writers’ talents. Strive to work with writers who know how to create a mixture of hard news and evergreen content.

Create interest and isolation with exclusive interviews:

There is a reason that newspapers — and the media in universal — promote interviews that are exclusive to their magazine or outlet: it attracts significant awareness that is exclusive to them!

And it is a very successful strategy.

But, if you were to quickly scan your competitors’ blogs, you would be hard-pressed to find any that existing their audience exclusive insight from a accepted thought contributor or expert.

This is a mistake.

Instead, you should strive to fit in exclusive interviews into your content approach. Have your writers be responsible for setting-up interviews with industry experts that be valid and communicate to your company.

Good writing is at the spirit of a successful content program

Content marketing is very trendy today because it pulls your audience in by given that value. so, everyone is trying to generate more and more content. However, the quality is often lacking. Remember, good writing is at the mind of a successful content program. If you really want to control your content to improve your organic search metrics, establish your organization’s authority and authority, and boost your inbound marketing leads, work with expert writers. They are the secret to creating amazing content!

The significance of Updating Your Website’s Content

Creating a well organized, well written website is a great accomplishment and it can lead to a profitable business, but that isn't where the work ends. Whether a website was created last month or last year, it is extremely essential to keep the content fresh, accurate, and up-to-date. Updating the content on a website so that it remains on topic and applicable can help push any business to center stage.

The Internet plays a essential role in many people’s lives today. Through the decades, the Internet has evolved from a novelty to a tool that is used in almost every portion of one’s life, from paying bills and ordering groceries to communicating with friends and family to earning an income. Because the Internet is so dynamic, webmasters must regularly deal with the challenge of simply keeping up with regular changes and the latest innovations and trends. That means that regular website maintenance is essential to ensure that visitors are getting the very best information probable.

Update frequently – it’s essential

Consistently updating a website’s content is the only way to sustain a competitive edge. Here is a look on the importance of updating certain aspects of a website to make sure that users are getting the best experience possible which will, in turn. Result in improved sales and a better online presence.

Types of website content

There are two types of content on a website: that which is static and that which is dynamic. Static content would include the likes of the “About Us,” “FAQ,” and “Contact” pages, whereas dynamic pages might take in the news section or blog. The dynamic content should be frequently updated and should be applicable at all times. Static content should also be updated; however, it does not need to be done as regularly.

When updating the content of a website, it is not only important to make sure the content is relevant and fresh, but also well crafted. New search engine algorithms need that content be well written for the human eye rather than for the search engine spiders. The focus should be on original, quality content that is not just limited to the written word but should also take in infographics and videos.

If a webmaster fails to update a website for a important period of time, that website will fail to keep up with the constantly changing market. This can mean certain doom for any online business because the website will almost surely lose its ranking in the search engines, and every webmaster knows the lower the rank, the fewer the customers.

Hiring a competent copywriter to maintain a blog is not the only way to keep the content of a website updated and fresh, though it is an outstanding way to attract regular visitors and engage the customer. Today, social media plays a vital role in the success of a content marketing strategy. Therefore, any business should have a presence on the leading social media sites such as Twitter and Facebook, where customers may attain the latest information and engage with the business.