Matt Cutts On SEO Drawbacks by Responsive Design

With mobile traffic gaining more market share over the past few years, it's more important than ever for websites to have a mobile version of their webpage, a exact version modified to smaller screens and fast load time. And with it has come a wider acceptance of using responsive design for mobile users versus the traditional mobile sites.

In the eyes of Google, does response design or conventional mobile design leverage a higher SEO value? Fortunately, Google's Distinguished Engineer Matt Cutts tackled this topic in a recent webmaster help video.

Responsive Design vs. a Mobile Site

First, a lot of people have questions about what accurately is a responsive design. It is absolutely something that's newer, and many webmasters still don't have a lot of experience designing with it. However, responsive design rapidly becoming the go-to format and is gaining exponential popularity because of the way it scales for any type of screen size, whether it's a desktop or an iPhone.

"Responsive design just means that the page works completely fine whether you access for site URL with a desktop browser or whether you access that URL with mobile browser," Cutts said. "Things will rescale, the page size will be taken into account."

The second common mobile design is just a lightweight version of the site, they can be easily read on small mobile screens but without a lot of the elements on a page that take longer to load.

"Another way to do it is depending on the user agent that's coming you would do a forward, so that a mobile phone, a mobile smartphone, might get redirected to a mobile-dot version of your page," Cutts said.

Cutts said that both ways of doing it are correct ways of dealing with mobile traffic, and that they have a lot of help documents available to webmasters to ensure they are doing everything correctly, particularly ensuring rel=canonical is being used for mobile versions of sites.

Cutts: Responsive Design is the Smarter Option

For SEO value, he states responsive design is the smarter way to go for SEO, mainly because you can have issues when creating a mobile version of the page if you aren't implementing it correctly.

"In common, I wouldn't worry about a site that is using receptive design losing SEO profit because by definition you've got the same URL," Cutts said. "So in theory, if you do a mobile version of the site, if you don't handle that well and you don't do the rel=canonical and all those sorts of things, then you might, in theory, divide the PageRank between those two pages. But if you have responsive design then everything is handled from one URL, so the PageRank doesn't get divided, everything works fine."

Conclusion

There are fewer SEO drawbacks when using responsive design versus a lightweight mobile version of the website, but a mobile site can work just as well as a responsive design, as long as the webmaster utilizes the mobile tools available to them from Google, to ensure there aren't any SEO problems such as split PageRank or duplicate content issues.

you might also like: Matt Cutts about SEO and Future of Google Search

Matt Cutts about Meta Description

Matt Cutts, Google’s chief of search spam, answers a query about Meta descriptions in his latest video where a user writes in to ask:

Is it essential for each single page within my website to have a sole metatag description?

When it comes to metatag descriptions, Matt says there are really only two viable options. You can either have unique metatag descriptions, or you can choose not to put any metatag description at all. Definitely don’t have copy metatag descriptions.

A very easy way to stay away from having duplicate metatag descriptions is by registering and verifying your website with the free Google Webmaster Tools cheer up. Google will crawl your website and notify you if they find duplicate metatag descriptions.

Generally speaking, Matt says it’s probably not worth your time to write a unique metatag description for every single page on your website. Matt doesn’t even bother to do that on his own blog. 

Matt recommends doing this only on pages that in fact matter. Such as your home page or pages that have high ROI. If you observe that some of your pages have actually bad auto-generated snippets, you should consider writing a single metatag description for those as well.

To sum everything up, you should avoid having duplicate metatag descriptions on all pages. as a replacement for, write exclusive descriptions for some pages and just let Google auto-generate the rest.

you might also like: Matt Cutts about links and google rankings

Why No PageRank Update until now

PageRank hadn’t been updated for some months and Matt Cutts hinted that PageRank “on track to go away a little bit” in a new webmaster help video. In his keynote at PubCon in Las Vegas, Cutts exposed the reason why PageRank hasn’t been updated and why it likely won’t be updated for a while – if ever.

 

Internally, PageRank updates on a daily basis and every so often, Google would push out the PageRank data to the Google toolbar through a pipeline . The reason we haven’t seen a new PageRank update newly is because the PageRank pipeline broke, so while the PageRank data internally continues to update as it should, webmasters eager to get a fresh look at 

PageRank data are out of luck.

Cutts also revealed they do not have anyone at present working on updating the pipeline and confirms we won’t see a PageRank update anytime this year. They are evaluating it to see if they require make a fix to update PageRank publicly next year.

Many webmasters still obsess over PageRank data, but the truth it hasn’t been updating since early this year means that webmasters have been less dependent on using it as an SEO tool of value. While Google continues to update the algorithm and penalize sites, webmasters can’t use it to spot check if a site has been penalized, as they could in years past. 

Fewer users are using the Google toolbar in Internet Explorer. So fewer people are seeing the data at all. There are still a lot of SEO tools that use and display PageRank information for sites and use it as a metric, mainly in tools that are gauging potential link values.

While it isn’t established we will never see a PageRank update ever again, the fact we will only have a single PageRank update in 2013 and Google isn’t working on a pipeline fix makes it less likely PageRank will be updated or a valuable tool for webmasters going forward.

Matt Cutts about guest Blogging

Matt Cutts, Google’s chief of search spam, answers a question about guest blogging in his latest video where a user writes in to ask: “How can I guest blog without it appearing as if I paid for links?”

When his team reviews spam reports, Cutts says that there is a plain distinction between organic guest blog posts and someone disguising their paid links as guest blog content.

One of the clearest ways to recognize paid links from organic guest blog content is how well the subject of the post matches the rest of the content on the site. Cutts says spam content is naturally off-topic or unrelated, having little to do with the blog’s niche. Spam content will likely also contain keyword-rich anchor text.

According to Cutts, a true guest blogger is someone who is an well-known specialist on a particular subject. An organic guest blog post will often include a paragraph about the guest blog author, including why they were invited to write a post for the site. True guest bloggers also don’t stuff their anchor text with heavy amounts of keywords.

Cutts notes that in all of these cases there is a spectrum of excellence and he has been noticing a rise of low quality guest blog posts. Cutts cautions marketers that guest blogging is starting to feel a lot like a “fad of the month” and not to guest blog on as a lot of sites as possible as one of your tactics for building links.

“Guest blogging is the sort of thing that you should think about doing in control, it shouldn’t be your full time job.if that’s all you’re doing then that’s probably not the best way to build reputation for your website.”

Cutts ends the video by saying that typically the difference between paid links and real guest blog posts is pretty clear cut. If you’re doing guest blog posts that end up looking pretty close to paid links, Cutts says they may decide not to count those links regardless.

SEO For 2014

Search in 2013

This year has brought upon a lot for us to appreciate as marketers. As we close out 2013 algorithmic intelligence is varying faster than ever.
The buzz of 2013 and even more so the last few months has been upon the advancements of the Knowledge Graph, Local Carousel, Google Now, Hummingbird and the big change.
That's not even to point out Penguin and Panda, but those changes are more about what you may have done wrong in the past. We're here to talk about the upcoming.

The Future of SEO

While the "(not provided)" announcement was a slap in the face to SEO professionals, hopefully it has helped you to understand that our intentions shouldn't be so focused so solely or intently on ranking a keyword in search results.

After watching what Google has been doing over the last year or so, where do keywords tie into the above-mentioned rollout features? They each in some way or another tie into local, mobile, or social.

•    Will keywords help you with the Local Carousel? No, closeness and review generation will.
•    How will Google Now push your keyword strategy? It won't, but social efforts will.
•    Do you think that Google will give you a Knowledge Graph box for a keyword and link to your site? If so, you're dreaming.

Add in the Hummingbird update, and all of these changes tell us that Google is moving faster to bringing everything together through the tie-ins of localization and semantic improvements for conversational search, which is accepted on mobile.

SEO Isn't Dead, It's Converging

SEO at its core will never be dead. All of the on-site needs of long ago will remain important in 2014. All of the newer processes of creating informational, enticing, and perceptive content for link building and social digestion are still the hot topic now and will be heading into the future.

My point is that we need to watch the converging of our old silos into the new SERP display. SEO has taken on a converging role with other mediums which impact SERP display.

2014 Will still be Big for SEO?

Sites must be crawled professionally, content must be targeted, and yes we still want to rank where preferred. The focus as we move down the road is more so on what vehicles we use off-site to help drive traffic to our sites.

How we use the earlier discussed pillars alongside their continual convergence by Google will decide how successful your Search Marketing strategy will become.

Fast takeaways:

•    Don't build a local listing. Allow your viewers to help you build a local presence.
•    Don't build a brand. Build a community, a socialized brand, one that can keep your audience in tune with you in coincident.
•    Don't just optimize a site. Optimize an experience for those that are mobile and content hungry.

Is Google Getting Ready to withdraw PageRank

If you eagerly watch your PageRank bar to validate for any tiny little fluctuation in your site's rank, you've maybe noticed that it scarcely ever changes. Long gone are the days when we used to see PageRank update on a regular basis, and you could make decisions for link building and site health based on what your PageRank was.

But if you aren't allowing for your PageRank change at all, does it mean anything in today's SEO world? This is the topic of a new Google webmaster help video.

Google's Distinguished Engineer Matt Cutts explained that PageRank isn't great that gets updated regularly. In fact, if you've been working in the SEO industry for at least the past pair years, you can perhaps only name a handful of times it has been updated. Cutts said:
It's only updated sometimes so you know for a while we would update it reasonably often, now we'll update it a few times a year.

 Over time the toolbar PageRank is getting less usage just because new versions of Internet Explorer don't really let you install toolbars that simply and Chrome doesn't have the toolbar, so over time the PageRank indicator will probably start to go away a little bit. But it's also the case that we only update this in rank every few months so it does take time in order to show up.
His statement that PageRank will "start to go away a little bit" does bring up the rumor that perhaps we will see PageRank get retired, something many of us have been expecting for a while, simply because it doesn't really get updated, and it isn't one of the signals that we tend to value as awfully as we used to.

Cutts also reminded people that PageRank isn't about the worth content you have on your site, although it can play a role. PageRank is really about  no. of links to your site, Cutts said:
So check and make sure that you have a good design that you have a home page with well linked static links going to the individual pages of your site, something like a tree like structure that leads to the unit pages can be good. Make sure that the pages that are really significant are just one or two links from your home page so that the PageRank is still comparatively high there.

For any site that wants to rank well and get usual links, you need to make sure you do have that great quality content that makes people want to link to you and share with others.
Make sure that a lot of people know about your content to know that high value content because if a lot of people are linking to your site and those people who are linking to you have high PageRank then you'll be more likely to have higher page rank as well. So it's not just the value of your content, the worth content is a little bit determining how much people want to link to you and then that will determine your PageRank but PageRank doesn't look at the quality of the text on your site its look at the number of links and the excellence of those links and how they point to your website.

So once again, it comes down to creating great content in order to get the good quality links you need to increase your PageRank.

Google Hummingbird, and what it returns for Online Marketers & SEO

The launch of a new algorithm surprised the online marketing world, especially as this algorithm has already been live on Google.com for at least 30 days. 

Let’s begin with the information shared by Google on their blog.  They start by discussing improvements to their Knowledge Graph, making it easier and faster for people to access answers to their questions.

According to Google, this search algorithm is much smarter.  It can answer questions, filter the answers, and give you assessment data, at a glance.  You don’t have to click away from search results, hoping web pages will have answers…the data will be right there for you, easy to find.
They’ve also redefined their mobile search results page.

Google’s aim is to give you great answers to questions at your fingertips, anticipating what in rank you will need and helping you build queries and results.

By reform the algorithm so it improves complex search retrieval and improves data available via knowledge graph, Google is keeping users on their search results pages longer.  This in turn, increases contact to sponsored ads, which, in turn improves ad sales and income.

Optimizing the algorithm for fake intelligence, semantic analysis, and an original understanding of language is core towards fulfilling the dual objective of rising time on site and revenue.
The second key objective is the huge shift towards mobile search.  As more people ask questions on their mobile phones the algorithm has to develop to understand these longer, more complex queries.

Amit Singhal, SVP of Search

This new algorithm, Hummingbird, will give Google the base to evolve as mobile search grows and the knowledge of looking for information becomes infinitely more complex.
Hummingbird affected 90% of searches worldwide.

How is it possible that a change that affected 90% of searches went unperceived by the webmaster community?  Penguin only impacted 3% of queries, yet the impact was as deafening as a 12.5 earthquake.

It stands to reason this wasn’t an algorithm impacting general search quality, but instead, focuses on data retrieval, artificial intelligence, and how data is accessed and accessible to users.

In-Depth Articles

The team explained that Google Plus is at the core of how Google plans to get better search user experience in the expectations.  As search becomes a more social experience, and users become more complicated in their knowledge and use of social networks and mobile devices, Google continues to enhance its social platform to fight.

They also openly discussed how Google Plus does, and will go on to, impact the search experience.  They confident participants at the conference to use Google Plus often to share a variety of content types, including text, audio, and visual content, to improve visibility.

You may be wondering why I’m discussing Google Plus in relation to Hummingbird.  The question on most online marketers is, how does Hummingbird correlate with Google Plus?  Matt Cutts newly stated that Google +1’s Don’t Lead to Higher Rankings.  Does Hummingbird affect how Google search analyzes +1 and data from Google Plus?   Will Hummingbird analyze social signals another way?  Will links continue to be a major factor in Hummingbird, or will this algorithm rely more heavily on social signals?

According to Danny Sullivan, Google claims that:
“In general, Hummingbird — Google says — is a new engine built on both existing and new parts, organized in a way to particularly serve the search demands of today, rather than one created for the requirements of ten years ago, with the technologies back then.”
According to Sullivan, these filters will likely continue as components of the new, improved Hummingbird engine.

So HOW does Hummingbird crash Google Search Results?
What this engine offers Google is the ability to answer questions, predict user intent, and keep users on Google search longer…thus improving search experience and ultimately, income.
All of the algorithmic components that we’ve seen in the SEO industry go on to assist in search quality, but what we’ll be seeing more of in Google thanks to Hummingbird is a more social, conversational skill.

Think Battlestar Galactica and artificial intelligence.  As computing power increases, Google’s robots will now be able to answer questions and mimic human intelligence.

 If this algorithm was a massive shift in how google ranks and presents search results, it would’ve completed at least a ripple or a small wave.  Instead, we hear the news at a press conference 30 days after the fact.   Obviously this algorithm is more of a center engine change, not an external chassis change as we saw with Penguin or Panda.  The vehicle looks the same, but it is now smarter, and much more powerful.

As marketers, what can you do to adapt to this major shift in Google search?
Let’s not overlook to talk about that this week, Google also made all keyword data encrypted so marketers can no longer track traffic by keywords from organic search.   Is it possibility that these changes rolled

Google Keyword Data Goes misplaced Again

Encrypted search has been rigid on SEO professionals and marketers. For two years, we've been hit with keywords "(not provided)" in Google Analytics. While the keyword data was still available in Google Webmaster Tools with imitation and click-throughs, it wasn't able to be tied straight to landing pages.

Now, it appears that Google Webmaster Tools is misplaced the keywords data, as well. At least, it doesn't appear query data has been recorded since last Monday, September 23.

The timeframe selected is the past week from September 22 through September 29. As you can see, there are data plots for two days – 22 and 23 – and no more data later.

This is further set in Google Analytics:

If you bind your Webmaster Tools and Analytics accounts together, you can also view query data under Traffic Sources > Search Engine Optimization. If you use it, you likely also know Webmaster Tools data takes a number of days to copy to Analytics, hence the yellow warning. However, this graph clearly shows there has been no data inserted for an whole week.

Historical query data isn't accessible in Google Analytics. Additionally, the dates for which query data are available don't line up among the two products. Webmaster Tools has data going back through July 2, 2013. Analytics query data goes back to June 23, 2013.
 Still, both have no more query data after September 23.
Search Engine Watch reached out to Google before today, asking if this was a new policy going forward, or if it is simply a bug. We are still awaiting a answer.

There has been discussion in the Google webmaster help forums on this issue.

Update Your Website’s Content

Creating a well organized, well written website is a great achievement and it can lead to a lucrative business, but that isn’t where the work ends. Whether a website was created last month or last year, it is completely necessary to keep the content fresh, accurate, and up-to-date. Updating the content on a website so that it remains on topic and relevant can help push any business to middle stage.

The Internet plays a very important role in many people’s lives today. Through the decades, the Internet has evolved from a innovation to a tool that is used in almost every aspect of one’s life, from paying bills and ordering victuals to communicating with friends and family to earning an income. Because the Internet is so dynamic, webmasters must continually deal with the challenge of simply keeping up with regular changes and the latest innovations and trends. That means that regular website maintenance is necessary to ensure that visitors are getting the very best information possible.

Update frequently – it’s essential

consistently updating a website’s content is the only way to maintain a spirited edge. Here is a look at the importance of updating definite aspects of a website to ensure that users are getting the best experience probable which will, in turn. Result in improved sales and a better online presence.

Types of website content

There are two types of content on a website: that which is static and that which is dynamic. Static content would contain the likes of the “About Us,” “FAQ,” and “Contact” pages, whereas dynamic pages might include the news section or blog. The dynamic content should be regularly updated and should be relevant at all times. Static content should also be updated; however, it does not need to be done as repeatedly.

When updating the content of a website, it is not only significant to ensure the content is relevant and fresh, but also well crafted. New search engine algorithms require that content be well written for the human eye rather than for the search engine spiders. The focus should be on original, quality content that is not just limited to the written word but should also include info graphics and videos. 

Website will not succeed to keep up with the constantly changing market. This can mean certain doom for any online business because the website will almost surely lose its ranking in the search engines, and every webmaster knows the lower the rank, the fewer the customers.

Hiring a competent copywriter to uphold a blog is not the only way to keep the content of a website updated and fresh, though it is a brilliant way to attract regular visitors and engage the customer. Today, social media plays a vital role in the success of a content marketing strategy. Therefore, any business should have a presence on the leading social media sites such as Twitter and Facebook, where clients may obtain the latest information and engage with the business.

Google Moves completely to safe Search

The day many SEO professionals hoped would never approach but feared finally would, apparently has arrived today. It appears that Google has cut off keyword data altogether.

Almost two years after making one of the biggest changes to secure search that resulted in a steady rise in "(not provided)" data, Google has switched all searches over to encrypted searches using HTTPS. This means no more keyword data will be approved to site owners.

Encrypted Google searches don't pass the keyword data through to websites, thereby eliminating the capability to track users by their keyword searches. The biggest impact for many site owners has been not being able to section users by keywords within their web analytics software.

To publish any purpose of Google's motives for this move would be pure the
ory. Not wanting to feed the rumor mill or feed any false theory, Search Engine Watch has reached out to Google for a comment.

When encrypted search initially launched in May 2010, Google to begin with had encrypted search on a separate URL. A year soon, in late 2011, Google started redirecting all U.S. users who were signed into their Google Accounts to the encrypted version at https://google.com. This led to the now-infamous "(not provided)" row in keywords data in Google Analytics and other web traffic software packages.

When questioned, Cutts was quick to answer that it was estimated that the amount of "(not provided)" visits "even at full roll-out ... would still be in the single-digit percentages of all Google searchers on Google.com."

As time rolled on, the conversion to encrypted search extended globally to all signed-in users then even further to include default searching in Firefox

Just last month, BrightEdge released a study fining the proportion of "(not provided)" data was over 50% for some industries.

There are methods around determining "(not provided)" data via Webmaster Tools. While the method isn't foolproof, it can be useful to determine trends.

At this point, it seems even when you aren't logged in, using private browsing (or incognito mode) and by force type HTTP://www.google.com, you are being redirected to the HTTPS version, thereby encrypting your search and no doubt leading to a total removal of keyword data – at slightest from Google search visitors. Remember, keyword data from other search engines – like Bing, for example – still send keyword data through.

If you're a practitioner, how will you be adjusting your strategies and practices? How will you begin the chat with your clients? Sound off in the comments. We'll have reactions and more reporting as this story develops.

Smart watches and SEO

We're still in the Stone Age when it comes to wearable knowledge. For all the pleasure over Google Glass and the smartwatches rolling out from Samsung, Sony, and, inevitably, Apple, we're still far off from any of these belongings being the status quo of personal computing.
It is expected that we'll be adopting these more personal and streamlined means of accessing the Internet en masse over the next couple of years.

Smartwatches and Content Strategy

So if we accept that our near prospect is more "Dick Tracy" than "Videodrome", what do we do to ensure that we are creating the right kind of user experiences? Because if the average desktop website wasn't working well on smartphones, it's going to have even bigger challenges on smartwatch screens.

Faster acceptance of Server-Side Responsive Design

Responsive design has fixed on quickly as marketers begin to realize that multiple screens call for a more fluid and bendable approach to content delivery. However, responsive design in its strictest sense would involve sending a extra amount of data to a smartwatch which is why it is likely that we'll see a faster adoption of responsive design with server-side components (RESS).

Rising Adoption of Location and Proximity-Triggered connections

Early predictions from analysts posit smartwatches as "remote control" devices that will simply deliver filtered content from smartphones and tablets. No doubt this will be a big part of the value proposal but they are also likely to have extra, standalone uses.

Greater Acceptance of Brand/Consumer Messaging and Alerts

In fact, smart watches are very likely to altogether increase our dependence on alerts and bite-sized brand/consumer messages.
The smaller screens of these devices will make a desire for extremely succinct and efficient content because if our broadmindedness for extraneous and irrelevant content was limited on a Smartphone, it's going to be even more limited on these devices.

Growing reception of Opt-in Search Models

The limited screen size of smart phones is also apt to increase consumer acceptance of behaviorally and contextually-customized models of search such as Google Now.
The smaller our screens become, the less attempt we'll be expect to expend in searching for and gathering data – all the better if we can get our search criteria pre-filtered and proactively delivered.
Heavier reliance on voice search
If you thought fat finger syndrome was a problem on smart phones, just wait until your screen shrinks to 128x128 pixels.

Accelerated uptake of app content

Another effect of diminished screen size may be enlarged consumer appetite for content in native app form. The simplified, icon-oriented user interfaces of apps present greater ease of use than the more info-dense arrangement of mobile websites and hence, are likely to increase in appeal.

Smart watches and SEO

So we've recognized that smart watch content will probably look much special from that consumed on smart phones and tablets – more stripped down, preference-based and action-oriented with a greater reliance on alerts, apps, and voice input. But how this content gets found is likely to look quite different as well.
Based on our assumptions of what the content will look like, we can maybe make some fairly accurate predictions as to how the SEO best practices for smart watches will unfold.

Site Factors

Location-specific keywords are bound to increase in significance with smart watches; the fact that smaller screens call for more exactly targeted content practically ensures it since location is one of the foremost factors that influence real-time consumer behavior.

Special Factors

In fact, we may find that it's the consumer's position that's really the determining factor, not the brands. This is something we've previously started to see taking shape with products like Google Now.
Rather than the consumer receiving search results that are customized to reflect a brand's local presence, we're more likely to see permission-based, Google Now type models come out in which consumers specify what types of content they'll be looking for or be open to receiving in certain locations and under certain conditions.

Voice Factors

Clearly voice search is going to come into its own finally and smart watches will no doubt speed the process. As discussed in my last post on SEO for apps, we're likely to see development in optimization for natural language queries vs. keywords but in the near term, there will be an enlarged focus on well-optimized mobile web pages with an emphasis on local content as well as optimization for longer queries and more slang and colloquial terms.

Optimization for Apps, Feeds, Locations, and Alerts

The main change of all may be that search from smart watches is likely to be less listening carefully on website results in favor of more actionable, bite-sized pieces of content. Physical locations will clearly be a popular query but consumers will also be more apt to search for feeds, opt-in alerts, and apps.The lesson? You SEO strategy will need to expand far beyond the web page of even the mobile web page since your users are probably going to be searching for a different set of content in total.

Summary

It may seem like an generalization to say that the changes brought about by smart watches will be all about the screen size but it's all about the screen size. Less room for user input, steering and consumption will turn up the pressure on us all to simplify, then simplify again and that's not essentially a bad thing.

Toward Blog, or Not to Blog

Site blogs have turn into a standard feature on websites today. But because the blog has turn into so common, many organizations are missing the mark when it comes to blogging the right way.

The blog has in years past been a benefit platform, where you could put keyword-targeted content fluff and actually gain search rankings from it. Now, considering SEO is becoming all around, along with content marketing, here's a checklist of why you need a blog and why you don't.

You Got to Have It

Content power

I joked above about how keyword-rich content fluff-filled posts have gained rankings in the past. But, from another point of view, if you're writing enticing, informational content surrounding organizational connected topics, you're likely covering keyword relevant topics.

Over time, when you consider the quantity of content you have blogged about, you have created quite a bit of content surrounding certain themes under the umbrella of your area. It is also a great chance to build a stronger internal linking "web" within your site.

Social Sharing/Fodder

I'm maybe not the first person you have heard say that you have to be active in social media. It is where people "are" today.

Adding social sharing functions on your blog allows your audience to be the judge. Is your content good enough for shares and tweets? If so, you've just created free promotion of your content to the masses.

Link Love

We know we need good links to live/advance in the SEO world. How many links can you attain to those product pages, that homepage or About Us page without some additional supporting content?

Appointment

Granted, you may have other on-site social sharing propellants and link generating pieces, but aside from a forum, a blog is a great way to give people attending your site a tone. It can be a good way to produce community but this only will travel as far as your diligence in responding to comments.

Breadth of Visibility/Funneling/Goal Conversions

Just because you make a piece of blog content does not mean it is going to rank nor does it mean it is going to drive traffic. However, a great piece of well-thought-out blog content has the skill to take benefit from the factors above of social attention and link attainment to give it some legs in regard to "rankability."

You Don't Need It

Brand primacy

You're the site other small- to medium-sized organizations and webmasters hate. You're the 800-pound gorilla in the SERPs.

You have field authority via links just on your name alone. You have a social presence to die for. My mom wants to join Facebook just to like your Page. You likely have got here from multi-millions if not billions in offline and TV advertising.

Insane Social status

If you're lucky enough to have this problem, then most likely you're akin to the aforesaid brand supremacy topic – or you've worked very hard to attain and nurture a large scale social audience over time.

Other On-site Asset Channels

You have done a great job of generating a lot of on-site content via a riches of resourceful "evergreen" content or informational series of content/articles that has led to mass link generation. You may have also integrated social allocation functionality on these pages, which has led to increased social virality. You don't need a blog.

What's the Verdict?

Bottom line: 98 percent of organizations won't become social media rock stars or big brands, but blogging can still be of benefit.

On the other hand, for those with the most benefit potential, you can't rely on blogging solely for success. It is a platform to aid in the pursuit of attaining success in all the pillars mentioned above.

For more visit :http://seonewsgoogle.blogspot.in/2013/08/reasons-for-your-guest-blogging-efforts.html