Significant Features From Google Webmaster Tools

Website owners and developers all over the world previously use Google Webmaster tools to analyze, monitor, and optimize their site. And those who aren’t using this free feature to their advantage should start instantly. The awareness you get from monitoring keywords, links, alerts, and manual actions is priceless.

1. The Best Not-Provided choice for Keyword Data

Since the dreaded message plagued analytics reports, it is not possible to figure out which keywords are the most creative. Even though it’s not quite the same as before, you can still access some of the keyword transfer data you lost.

To start, Google provides insights into impressions and clicks, and allows you to see how visitors are getting your site. You also have data regarding the click-through-rate, so you’ll know what percent of people determined to click on your site’s link, and finally the average place of your site in the search results.

Monitoring the keywords over time may give you a clue on what works for your site and what is the direction you should take concerning the keywords you need to rank on.

The information provided in the Search Queries tab in combination with the Google Analytics data will give you more relevant information about your ranking keywords. Keep in mind, the data provided by Webmaster Tools isn’t 100% complete, and they display only a small piece of keywords for sites with lots of ranking keywords.

 2. Monitor Your Site’s Link Profile

I can’t stress the significance of the “Links to your Site” feature from Google Webmaster Tools enough. You can see exactly what websites link to you. For sites with more than 100,000 links, Google may not list the entire the backlinks.

You also have the choice to download the URL lists in a CSV or a Google Docs file and use it in a variety of back link analysis processes.

3. Get E-mail Notifications About Your Sites Penalties

GWT directly alerts you the instant you’ve been penalized by Google or if there are any other problems with your site. This is one of the bread-and-butter basics since this is the only place where you will notice if there have been physical actions taken against your site, if you’ve been the aim of a malicious hacker, or if there are robots.txt or crawling issues.

You do have the option to set GWT to send you email notifications so you’ll be notified quickly, even if you plan to do other stuff besides monitoring the site on the tool.

4. pick up Your Site Using The Disavow Tool

It’s not all fun and games with GWT and sometimes, from one reason or another, you might be struck with the punishing hammer by the omnipotent entity called Google.

If your site is raising a lot of red flags to Google, it’s going to be reviewed by a human and it will be penalized until the guideline violations are resolved.

But, don’t let that rain on your parade –  it’s not the end of the world. Since Google Webmaster Tools doesn’t proffer specific information regarding the links that were focused upon when the manual actions were taken, you can browse through the links and see which one are abnormal

5. Recognize Broken Pages on Your Site

As a marketing rule, if you try to get visitors to your store but you don’t have the product on the shelf, they are going to go away and head to your competitor. It’s the same when it comes to sites. When people can’t contact your site or certain pages from your site, they’ll go back to the search results page and click on another link. It renders all your SEO efforts useless and nobody wants that.

Looking at the Crawl Errors feature from Webmaster Tools from time to time can save you from disappointing many visitors.

You’ll have data about URL/site related errors that were recognized when GoogleBot was crawling your website so you can fix the problems and pick up the user knowledge.

Conclusion

This article was destined to offer you a solid idea of how useful Webmaster Tools can be. Building a healthy website that continues to grow and performs well in search results isn’t simple. It requires paying notice to many different things, but these tool make it significant easier.

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