Benefits you can get from repost the content on social media

Why should you repost the similar content? 3 reasons:

First of all, let’s see what kind of benefits you can get from reposting your content many times.

1. More traffic

The first, and maybe most obvious, reason to share your content more than once is to drive more traffic that the first share.

With each ensuing Tweet of an existing blog post, Tom noticed that he got around 75% as many Retweets as the time before.

What was really exciting here is that even though he got more Retweets each time, this was directly proportionate to the number he got initially.

This graph shows the average number of Retweets Tom got the first time he Tweeted, and the second.

He found that the blog posts that only got Retweeted a couple of times on average when he first shared them only got a couple of Retweets the second time, as well.

Blog posts that were at first Retweeted a lot, however, got quite a few Retweets when he shared them again, as well.

2. Hit various time zones

Guy Kawasaki is known for posting the same content many times, and one reason he advocates doing this is to reach your followers in different time zones. He’s found that this increases the traffic to his content, particularly when tweets the same link several times:

The reason for repeated tweets is to exploit traffic and therefore advertising sales. I’ve found that each tweet gets approximately the same amount of click throughs. 

Even if you only Tweet the similar thing a couple of times, if you spread out your Tweets (or Facebook posts, or updates on other social networks), you’ll be able to reach more people who might have otherwise missed out on seeing your content.

3. Arrive at your new followers

Something we’ve noticed at Buffer is that a lot of our posts are still applicable months after we publish them. The other thing that changes after we publish a post is that more people follow us on social networks, so if we repost content from our blog that’s six months old, many of our followers will be as it for the first time, so they’ll get value out of it even though it’s old content.

You can use a tool like Twitter Counter to track your follower growth, so you know when it’s a good time to repost some of your older content.

Making it work

If you want to try this out on your own satisfied, here are some things that have worked well for us at Buffer.

Make sure to reframe the content each time

Something we try to do each time we post a part of content is to slightly reframe it so we’re not just repeating ourselves.

Test dissimilar headlines

Since we post the same content to twitter multiple times, we take benefit of this opportunity to test out what headline works best for the blog post.

Here’s how we typically run that kind of experiment:

1.    Find 2 headlines for an article that you think will do well.

2.    Tweet both of these headlines at roughly the same time, at least 1 hour apart. Here I’ve found that doing the 2 Tweets both in the AM or both in the PM works best – 9am is much more similar to 10am, then say 12pm is to 1pm. So going with clear “morning” or “afternoon” times is vital.

3.    Compare the data for which headline to settle on.When we see a big difference in appointment on a different headline like that, we typically go back to the original post and change the title itself , so this can be a really useful learning experience for us, as well as helping us share our content with more people.

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Amazing Uses That build Twitter Special

Most folks use Twitter to keep up with friends or rant about whatever’s now rubbing them the wrong way. But, there are so many other ways to use the social media platform outside of microblogging. These nine inspired uses for Twitter aren’t just for those in online marketing, but for anyone who is looking for a little assistance in their daily lives.

Contests

Hopefully, some of you out there have run a contest via Twitter. If not, give it a try. Contests are always a solid method to attract and connect customers and Twitter makes it pretty easy. There are many simple contests that you can create on Twitter counting photo contests, question and answer, retweet to win, or a follower landmark.

Find a Job

While most of us may lean towards LinkedIn for job searching, Twitter can also be a job in search of assistant. Keep your Twitter account professional with an appropriate avatar, offer a link to your resume, and try to follow key people in your field. You can also receive targeted job tweets on your feed or find opportunities at TweetMyJobs.

keep away from Traffic Jams

No one likes getting trapped in a traffic jam, and Twitter can help! Many local news stations, such as WTOPtraffic, provide constant traffic news on Twitter so you know when to avoid certain roadways. Check with your local news channels to see if they offer a similar feature.

Get fit

We can all use a little extra inspiration to get healthy, whether it’s eating better or getting in shape. There are several health correlated features you can take advantage of on Twitter

Take a Poll

Offering a poll or study on your Twitter feed is not only attractive for your visitors, but also beneficial if you’re looking to find out how users feel about your main site. For non-marketing folks, a poll can help settle good natured disputes on where to go for dinner or drinks after work. 

Set Alarms/Reminders

 

We’re all busy people, and Twitter makes it easy to stay prepared.

Read, Write, and Discuss

Show how talented and astute you are by participating in literary projects.

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Helpful Ways To Earn More Targeted Twitter Followers

Building social media network not only help us to retain traffic from social media sites but also gives greatest contact to our blog. Having likes, tweets, plus ones etc on our blog posts makes them more reliable for search engines and they get ranked at higher positions in search results.
And this is only achievable when we have solid social media network with interesting and embattled fans and followers who like our blog, content and would be interesting to share it on their social media profiles.

Today, I bring some really wonderful ways to get more targeted twitter followers. Let’s move forward to learn about these ways.

Ways to enlarge Twitter Followers
 

If you have tried some online tools like addmefast, youlikehits, linkcolidor, twiends etc to get more followers, then let me inform you that those people are not the real followers. They are only useless twitter followers that are improved by using bots.
In freelance market place, most of the Social media marketers give these bots to their clients and make money. This is really a main mistake to go with these types of scams. Buying followers not give you real followers to tweet your blog posts.
If you really want to draw interesting people to follow you on twitter, then must try below ways:
 

1. Join Forums Where There Are Your Potential Users

 
There are many targeted users on forum sites. Join forums under your niche, reply to users queries and promote your twitter username there to get actually targeted followers. Make use of Question Answers sites like Yahoo Answers and solve user’s queries there. Add your links in signature column and earn extra traffic to your blog.
 

2. Share Your Twitter Username on facebook
 

Make use of your facebook fans and group members to carve up your twitter profile link and ask them to follow you. relate with them to get maximum retweets and build a solid social media presence there.
 

3. Tell Your Friends That You Have Opened A Twitter Account

 
Many bloggers just create their twitter account and start tweeting their blog posts. They don’t take attention to promote their profile link. Mouth Publicity is the free and best way to advertise. Tell your social media friends about your profile and get more followers easily.

4. Email Your Twitter Username To Your Email Friends

 
For our daily use, we send emails to dissimilar people like our friends, relatives, business members, clients etc. Why not to change those people into followers. Send them an email and request to follow you. Put your profile link in signature to promote it among all of your email friends.

5. Create an Auto Responder With Your Twitter User Name

 
If you running a good blog, where readers show interest to contact you, then you can increase your followers rapidly. Setup an auto responder to your contact email id with thank you message and add your profile link there. Politely invite email senders to follow you on twitter and get more targeted followers. 
 

Conclusion

 
If you want to run a successful blog, want to make money by attracting advertisers to your blog then start rising your social media fans and followers. They are only the real and targeted audience that can help you maintain your blog readership.

Implement these ways and let me know either you get advantage or not.

Enlarge Your Social Media Followers and Reach By Gating Premium Content

Requiring site visitors to share or like your content on social networks to achieve access to premium content is a great way to enlarge the reach of your content.

Many businesses are "gating" their online content as part of their marketing strategy, collecting email addresses and personal in order about their site visitors in order to develop profiles of their customers or leads.

This is a plan that can also be applied to your social media marketing efforts – why not ask users to share your content or follow your social profiles in order to way in premium content?

This strategy becomes even more significant when you consider that social signals are becoming a component of your site's Google rankings. Increasing your company's social shares and followers by gating content is an useful way of boosting the shares your original content receives.

There are two options when it comes to social content gating:

Require users to share your content on a social network before they obtain access.

Require that users Like you on Facebook, or Follow you on Twitter to access your content.

Choosing the Right Content to Gate

In order for your social-gated content tactics to be successful, you have to prefer the right kind of content to gate. The excellence of your content must be higher than what you typically give away for free on your site – more than just a blog post. Here are a few things to think when deciding what kind of content you should gate:

Is your piece really "premium" content that can't be found anywhere else? Is it a neatly packaged and presented eBook, whitepaper, infographic, case study or presentation with important information?

Why would someone share this content or follow your social profiles in order to gain access? Will they be comfortable sharing with their social networks that they've downloaded this piece from your site?

Was your content piece created with a exact customer persona in mind? Will anyone actually download your content?

How to Implement Share or Like Gating

One of the easiest ways to execute these gating techniques is through the use of WordPress Plugins. Here are a few of note to check out:

Like, Google +1 or Tweet to Unlock

Social Content Locker for WordPress

WP Share to Unlock

Or, a basic Like to Download button embedded on your page will work too.

Supporting Your Social Gating approach

It's not enough to just have users liking and sharing your content – you've got to have the social strategy to follow it up with. Once you've increased your follower count, you now have the opportunity to market to these users on an ongoing basis. After you've launched your social gating campaign, make sure you have a supporting strategy outlined for your company's profiles.

Remember – social gating is enormous for impacting your social shares or follower counts, but it won't have any impact on your overall marketing efforts unless you're essentially using your company's social channels.

Consider the types of Tweets or Facebook posts you'll be making that will be targeted to those same users who downloaded your premium content. Offer them educational resources associated to your premium content piece or try to connect with them on a more personal level to be successful.