Basic SEO Tips

 Here are three ideas to help you smash through your upland and help you steadily boost your search visibility.

1. Release Your Content

We all know that great content is the key to increasing online visibility, whether its through SEO or social. 

Sure, it's significant to have gated content that helps your lead generation hard work, but you should try to get the best of both worlds. Whitepapers, videos, or case studies that are gated after a lead form won't get you any SEO value. These are major content assets that you should be utilizing for SEO.

Why not repurpose some of the thoughts in your whitepaper into blog posts that can be indexed and read by anyone visiting your site? Or maybe you could quote some of the key stats from your case study in a blog post promoting your services? Your gated content will still be there, but by repurposing the content you will increase your search visibility, social referrals and, inevitably, the number of leads your website generates.

Another way to utilize your gated content for SEO is to offer it in multiple places. Why not make it accessible to visitors as 'gated' content, but also offer it un-gated? Anyone who reached your lead form won't know that they could get the content without providing their details and filling out a form. This gives you the best of both worlds, the content will be indexed, it will make more traffic and your lead generation won't be harmed.

Though this may seem like you're misleading your 

visitors, you're not doing anything wrong. You're present the same content; you're just facilitating the lead generation process as well. This is a very common method.

2. Focus on the Long Tail

During the first few phases of an SEO campaign the focus is frequently on the major keywords and phrases. These will be linked to the most significant pages on the website. It's regularly the rankings of these key pages that plateau first.

When this happens, the best approach is to cast your net wider. This means focusing your efforts on the long tail.

Long-tail search rankings can often be just, if not more, precious than your major keywords and phrases. They have lower competition, are more specific and, if chosen well, can be really action oriented.

If you focus your SEO efforts on identifying and exploiting any opportunities you uncover, you could very promptly increase your search referrals and conversion rates.

3. Go Offline

This is absolutely the most commonly overlooked SEO tactic of them all. Just because the "nuts and bolts" of SEO are all digital, it doesn't mean that it's an entirely digital discipline.

One of the most efficient SEO strategies out there is the building and cultivation of human relationships. Yep, that means getting out of the office and talking to people.

Some of the most precious links, PR opportunities, and ideas I've ever come across have come from real world human relationships with people I've met in a face-to-face setting. Go and find out what's working for other people.

Network with key influencers and peers. If you do this frequently, I guarantee you will uncover opportunities and insights that will help you avoid any plateau in performance.

Summary

It's a principle that doesn't exclusively apply to SEO. You should use it in every aspect of your online marketing: If you reach a plateau, does something different.

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Use Social Media to Earn backlinks Links

 Social media can give a great platform to spread brand awareness. Used properly, your social presence can also be used to boost your SEO strategy by earning worth backlinks to your website.

Links are one of the most significant quantifiers used by search engines as they decide how relevant, important, and trusted you are. The more good quality links you have, the more ‘value’ is assigned to your site and the higher your ranking in the search engine results pages .

Provide Content that Adds Value

There are a lot of ways to get links but social media provides a good chance to earn links naturally. As search algorithms get more complicated, aggressive self-promotion and anything that even approaches the idea of link rural is becoming less effective and can even be harmful to your rankings. If you make content that people find precious, they are more likely to want to share it.

What people find precious can vary but good quality infographics and posts that provide statistics, well-researched information, and new angles on a subject are all good starting points. A good video that captures viewers’ awareness is eminently shareable, which is one reason nearly 87% of brand and agency marketers now create video for content marketing.

Original, amusing posts stand a chance of going viral. But don’t just concentrate on activity value – a solid, useful post is likely to provide a long-term return, as people could use it as a orientation for their own content. Experienced bloggers and content writers will often link back to your content rather than quote or steal it, especially if it appears authoritative.

Contribute to the chat

The value of your posts and responses is more significant than sheer frequency. People are still likely to link to your content if it is valuable, even if it is a one-off. By making common contributions however, you can build up your presence and power in applicable fields. Not every response you make has to be a carefully researched and densely packed data bomb.

 You can add helpful snippets of info, offer your opinion or simply say, ‘Hey, great post’ every once in a while. Building your presence means that people in the community are previously aware of you and may be even more likely to re-use your content when you do bring out the more precious posts. If you keep an eye on the discussion and are able to respond positively to others’ queries and problems, this can also help.

It’s mainly helpful to provide linkable content within the first few responses to a new blog or post. Being within the first five or ten posts – and surely within the first page where applicable – can really help get your content noticed.

Recognize Targets

The time and resources you have to spend on social media will be limited, so it pays to aim your efforts effectively. You’ll ideally want to be seeking out key influencers in the relevant field. This may mean that your comments and posts are opposing with a lot of others but this is where the value you build in can help them stand out.

Facebook and Twitter are the two go-to platforms for most people but you should also seek out targets on other sites such as YouTube, Pinterest, and Tumblr. If you are marketing within specific regions, you might want to expand your efforts to the most popular sites in each market. 

Use the correct Tools

There are a number of tools and services that can help you find the top targets. Followerwonk, for example, offers a Twitter analytics service. This can help you sort and evaluate followers by looking at data such as social power scores and the percentage with URLs. You can also gauge reactions to your own tweets by monitoring your activity alongside current follower numbers.

Fresh Web Explorer is one more handy tool as it searches for mentions of your brand, company or other keyword and matches this with ‘feed authority’. This can help you sort key influencers from those with less apparent authority, allowing you to target your efforts more efficiently.

As links from social media tend to be earned rather than bought or traded, the results of any campaign can be difficult to forecast. Genuine earned links can be very precious – which makes all the effort worth it.