Monday, December 16, 2013

Use Social Media to Earn backlinks Links

 Social media can give a great platform to spread brand awareness. Used properly, your social presence can also be used to boost your SEO strategy by earning worth backlinks to your website.

Links are one of the most significant quantifiers used by search engines as they decide how relevant, important, and trusted you are. The more good quality links you have, the more ‘value’ is assigned to your site and the higher your ranking in the search engine results pages .

Provide Content that Adds Value

There are a lot of ways to get links but social media provides a good chance to earn links naturally. As search algorithms get more complicated, aggressive self-promotion and anything that even approaches the idea of link rural is becoming less effective and can even be harmful to your rankings. If you make content that people find precious, they are more likely to want to share it.

What people find precious can vary but good quality infographics and posts that provide statistics, well-researched information, and new angles on a subject are all good starting points. A good video that captures viewers’ awareness is eminently shareable, which is one reason nearly 87% of brand and agency marketers now create video for content marketing.

Original, amusing posts stand a chance of going viral. But don’t just concentrate on activity value – a solid, useful post is likely to provide a long-term return, as people could use it as a orientation for their own content. Experienced bloggers and content writers will often link back to your content rather than quote or steal it, especially if it appears authoritative.

Contribute to the chat

The value of your posts and responses is more significant than sheer frequency. People are still likely to link to your content if it is valuable, even if it is a one-off. By making common contributions however, you can build up your presence and power in applicable fields. Not every response you make has to be a carefully researched and densely packed data bomb.

 You can add helpful snippets of info, offer your opinion or simply say, ‘Hey, great post’ every once in a while. Building your presence means that people in the community are previously aware of you and may be even more likely to re-use your content when you do bring out the more precious posts. If you keep an eye on the discussion and are able to respond positively to others’ queries and problems, this can also help.

It’s mainly helpful to provide linkable content within the first few responses to a new blog or post. Being within the first five or ten posts – and surely within the first page where applicable – can really help get your content noticed.

Recognize Targets

The time and resources you have to spend on social media will be limited, so it pays to aim your efforts effectively. You’ll ideally want to be seeking out key influencers in the relevant field. This may mean that your comments and posts are opposing with a lot of others but this is where the value you build in can help them stand out.

Facebook and Twitter are the two go-to platforms for most people but you should also seek out targets on other sites such as YouTube, Pinterest, and Tumblr. If you are marketing within specific regions, you might want to expand your efforts to the most popular sites in each market. 

Use the correct Tools

There are a number of tools and services that can help you find the top targets. Followerwonk, for example, offers a Twitter analytics service. This can help you sort and evaluate followers by looking at data such as social power scores and the percentage with URLs. You can also gauge reactions to your own tweets by monitoring your activity alongside current follower numbers.

Fresh Web Explorer is one more handy tool as it searches for mentions of your brand, company or other keyword and matches this with ‘feed authority’. This can help you sort key influencers from those with less apparent authority, allowing you to target your efforts more efficiently.

As links from social media tend to be earned rather than bought or traded, the results of any campaign can be difficult to forecast. Genuine earned links can be very precious – which makes all the effort worth it.

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