Google detached 350 million dreadful AdWords ads

In 2013, Google removed 350 million bad AdWords ads as piece of its efforts to avoid abuse of AdWords by both advertisers and AdSense publishers, although sadly they don't detail much about why those exacting ads were removed.

In 2012, Google reported killing 224 million bad ads.The most common reasons ads tend to get removed are for things like products that violates AdWords terms, ad copy issues , or having a display URL that doesn't match the destination URL .

Google makes a special mention of their battle beside counterfeiters, which is likely in part because of the agreement multiple ad agencies, including Google AdWords, made with the White House last summer to curb the amount of advertising of copyrights infringing and counterfeit goods.

The number of complaints about counterfeiters marketing on AdWords dropped 85 percent in 2012 and another 78 percent in 2013. Any attempts to market counterfeit goods on AdWords decreased by 47 percent in 2012 and 82 percent 2013, showing that it's becoming clear to counterfeiters that they are being let down with their AdWords attempts.

Interestingly, the number of advertisers Google removed from the AdWords network dropped radically from this year over last year's numbers. Google disabled more than 850,000 advertisers in 2012, but that number dropped to 270,000 in 2013. Google credited this to their safety screenings catching some of these types of advertisers, and going to other "less-secure" advertising networks for their ads.

The role of AdSense publishers within the Google advertising ecology was discussed, with Google blacklisting over 200,000 pages on publisher sites. Also, Google disapproved more than 3 million attempts to join the AdSense network, which shows they are definitely trying to tighten up publisher quality within the network. Of the 250,000 publishers removed for different policy violations, 5,000 were due to violating copyright policies, likely from copying content or scraping from other sites.

Something else that is attractive is that there's been discussion on the Webmaster World forums where people are seeing huge uptick in the number of invalid clicks, both from the advertiser perspective and the publisher perspective. We don't know if it's because Google has recently broken some sort of network abuse, if they are tightening up some of the invalid click variables, or a mixture of the two. However the display network was mentioned as a exact source of an increase in the number of invalid clicks.

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Link Building Things To Be appreciative For 2013

After all, with the surge of updates, algorithm shifts, and keyword reporting changes that include happened in the past year, it’s easy to get caught up in being livid with Google.

However, as search evolves and link building becomes more and more about content, relationships, and authority… we, too, must evolve. On that note, here are ten things to be thankful for this Links giving:

1. Penguin Updates

While Penguin rolled out in 2012, updates continued to happen all over 2013 — and I, for one, am grateful. Not only am I a big fan of penguins, with their built-in tuxedos and hilarious walk, but also, I like that these updates are driving out spammy link plans.

As a celebrity who loves my clients, I work really hard to build great content and solid links for them. Nothing is more frustrating than seeing a bad site outrank a client’s because they are doing mass article directory submissions with keyword-specific anchor text or publishing press releases for no reason other than obtaining a keyword-focused link.

While I’m not against using keyword-specific anchor text I don’t disagree with Google that mass link handling is a bad strategy. I also know that Penguin is not perfect, but as link builders, it should compel us to think more about getting those good links versus mass quantities of links.

2. Authorship

For link builders, this is actually valuable. Users are more likely to click on a search result with an author photo, and I think it’s fair to say they are more likely to share a post from a person they hope. Authorship also allows us to show that there are real people behind company sites and blogs. This is pretty fantastic in the new world of “relationship building” (see #7) and something I am reasonably thankful for.

Be sure to give AJ Kohn’s latest post on authorship a read for more details on anecdotal authorship and entities.

3. Guest Blogging

Guest blogging gives you an opportunity to reach a new audience, write about something you adore about, and establish yourself beyond your personal or company blog.

Despite the fact guest blogging has gotten a bad rap lately, it’s still precious when done right. Make sure to choose sites relevant to your business, look for sites with authorship enabled, and, per Matt Cutts, do it in moderation.

4. Transparency

One of the big things happening in link building, and marketing in general, is the move toward greater simplicity. No one wants to be the person or company that gets caught buying links (*cough*) and surely no one wants to be the SEO company that gets thrown under the bus when said company gets caught.

5. Google Analytics

Putting your [not provided] anger aside, Google Analytics really is a wonderful platform. It offers so much in the way of website data and visitor information — and on top of that, it’s Free!

Analytics can help you recognize content themes for your link building strategy, tell you what type of links send traffic your way, confirm whether or not a campaign worked and much more.

6. Relationships

The whole idea of “relationship building” is maybe one of my favorite things to come out of the link penalties and something I’m absolutely thankful for — not just because I’m a PR wannabe, but also because I’m a big believer that the goal of any online marketing campaign should be to enlarge conversions and drive revenue. Crappy links on non-relevant sites no longer help with that.

7. Social Media & WOM

 Along the same lines as “relationship building” comes word-of-mouth marketing and the control of social media. Customers have a bigger voice than ever before, and businesses have an chance to reach these customers and get them talking.

9. Content Marketing

Content is Queen. Content is King. make content. More content. Ahhh! Look, I know that content is the backbone of any successful online marketing or link building strategy, but what I’m most thankful for is more people are realizing that content isn’t marketing without a strategy.

It’s significant that before you even begin writing, you have a goal in mind, understand your audience, and understand the idea of that piece. For link builders, this is just as important as you have to understand what people are interested in and will want to share.

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Facebook Ads or Google AdWords Which Is Better

There has been a huge deal of discussion lately about whether AdWords or Facebook Ads are more efficient. The reality is, each has its place depending upon your vertical, audience, and purpose. Lets take a look at the differences and how they work so you can decide which will work most excellent for your approach.

Branding  

While both advertising platforms have the skill to help companies build their brand, their approaches are completely unusual.

With Facebook, the process takes a little longer. Most customers are not going to click on an ad or sponsored story the first time they see it. Over the course of several connections a customer is able to see what that brand is about before clicking through to their website or Facebook page. This builds a level of relieve and relieves some of the pressure on landing pages and websites.

With AdWords, the website will likely be the first contact users have with the business. This initial interaction with the brand will decide if the visitor chooses the company or looks somewhere else. For that reason, a great initial experience is vital. Brands have just a few seconds to show why the visitor should choose them.
 

Long-term & Short-term order
 

Demand duration is the most significant difference between AdWords and Facebook marketing.
 

AdWords is a incredible platform for short-term achievement. Marketers spend a lot of cash researching keywords in the explore stage of the purchasing funnel. That can add up quickly, but you tend to get a faster return on your asset.
 

Facebook, on the other hand, is designed to build brand knowledge slowly. The likelihood of someone searching for a specific product is thin. But after seeing the ad a few times, the aim market may get familiar with the brand, which can lead to sales. Facebook can motionless leverage the demand fulfillment side, but its chief advantage is getting customers into the feed to be given habitual updates.
 

Some more difference between Facebook ads and Google Adwords

 
•    Google Ads on the search results page are background while Facebook Ads are targeted according to demographics.
 

•    Google Ads on the search page are CPC and text based while Facebook ads can be either CPC or CPM and you can contain an image with the ad body.
 

•    Facebook offers targeted display ads but you are reaching an audience you have to inspire to stop what they are doing and click. Google Ads (on the search side) are shown to searchers who are farther along the purchase process. They have intent to act upon their search.
 

•    Facebook ads are grand for driving awareness to a targeted group, sort of like a mini-billboard.
 

•    Facebook makes it easier to maintain a constant relationship with the user thorough social media updates. With Google you end up taking the user outside the Google network and thus the focus tends to be more transactional.
 

•    Facebook Ads are more like Google AdWords Display Advertising. They can be effective shouldn’t be confused with search. I would view them as complementary.
Most of the time choosing between Adwords or Facebook is not an either/or decision but something that you need to test to find out what works for your business. Remember, continuous testing is the surreptitious of any successful marketing campaign.

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SEO And AdWords

Search engine optimization and AdWords recommend optimal targeting of soaring traffic key phrases. On the other hand, in terms of internet marketing, they embrace opposing views.

SEO And AdWords

SEO is a method that focuses on making your website happy relevant to search engines. SEO or Search Engine Optimisation lend a hand for you to rank higher in the organic or usual search results. SEO optimizes your site in terms of keywords and articles at hand in your web pages. By optimizing these gears, search engines distinguish your site and put your site in main spots on the search results. SEO stands for Search Engine Optimisation. 

SEO is the process of getting more traffic to your website by getting the site listed and ranked highly for queries connecting to your product, market or business in the natural or organic search results.

Adwords, a different internet marketing alternative, is advertising that makes it possible for you to position your advertisement on the top or right hand side of the search results pages on Google and other affiliate websites. You can aim internet user’s search queries and display your offers every time they look for it and you have budget left. The visitor then clicks on your advertisement and it takes them straightforwardly to your site. The advertiser will on the other hand pay each time somebody clicks on the advertisement, because AdWords runs on the pay per click system. 

 

With Adwords, your business listing can be displayed alongside the usual search results when people search for specific keyword phrases in Google. Search results displayed by Google Adwords are also called Pay Per Click (PPC) results because you shell out for every click made by a visitor on one of your ads. We’ve illustrated the difference between the natural or organic search results and the paid Adwords search results below. .
SEO versus Adwords

It’s usually suggested using a combination of both SEO & Adwords to make certain utmost coverage for your business on the search results page. Even though you rank in top positions in the organic search results it’s still recommend Adwords.

• SEO more often than not takes longer than Adwords to get results but can assist you in receiving high rank in Google for an amount of key search terms. There’s no charge per click linked with the natural search results on the other hand naturally a small ongoing expenditure is necessary to sustain your search engine rankings.

• Adwords can be switched on and off immediately while SEO can take a lot longer to make an effect search results

• Adwords more or less guarantee your business is being displayed in the search results. There are many of ways people can search for you, your business or your products and services. There’s no guarantee you’ll rank in the organic search results but you’re just about certained a ranking with Adwords

• SEO targets high traffic keywords mentioned in your website.

• Adwords also permits you to act in response very quickly to a shifting marketplace targeting new terms visitors may be looking for as a result of recent news or some other event. Search engine optimization also reins how your business comes into view in the search engines.

• Adwords ads are displayed on top of the organic listings. On some screens this frequently denotes all the visitor sees.

• Adwords targets abundant variations that you have around exacting keywords.

• AdWords run on websites that register for Google Ads, the Google Search Engine and on 

Google Affiliate Sites.

• Adwords is a quick method in generating your sales and leads.

• If SEO is stopped, the ranking of their website decreases over a period of time.

• Google AdWords prime competitors are Yahoo! Search Marketing and Microsoft adCenter.

• SEO also optimizes the quality and quantity of incoming links to your website.
 

• AdWords pulls immediate traffic from the start of the campaign. This is useful for new websites or services and products that are seasonal.
 

It is then clear how SEO and AdWords do not exclude each other but are two different tools to get to the same goal: sales. You always want to keep using as many effective sales channel as possible and therefore it is very important to not exclude any valid means. Also, do not forget that your website has the goal to converse to potential customers in a clear way. Do not “over optimize” it to get better placements. You need to keep relevant content that actually transforms your clicks into business.

5 Things you need to be familiar About AdWords’ New Keyword Planner

Google’s AdWords Keyword Tool has been the normal for AdWords keyword research for over a decade, but there’s a new sheriff in town: the AdWords Keyword Planner. This new keyword tool combines the functionality of the existing Google Keyword Tool as well as AdWords Traffic Estimator into a single integrated workflow to help advertisers find new keywords for their PPC campaigns.

My understanding is that the new Keyword Planner will ultimately replace the Google Keyword Tool and Traffic Estimator, so if you currently use either of these tools in your search marketing efforts, be they organic or paid, here’s what you need to be familiar with about the new tool.

1. Keyword Planner Is a Playground for Keyword Discovery

AdWords Keyword Planner works like a standard keyword research tool but with more bells and whistles. Features include:

Keyword search options: You can look for new keywords to add to your campaigns based on the product or service you’re marketing, your landing page URL, your product category or all of the above.

Keyword statistics and performance estimates: Specify targeting options (such as country, language and search network) to get more precise estimates on PPC results for each keyword.

Keyword filters: You can narrow your keyword list based on criteria like average CPC and monthly search volume. You can also comprise or exclude keywords containing specific terms and exclude keywords that are already in your AdWords account.

Group view and list view: Keyword Planner can either show your keywords as a list, as in the old keyword tool, or you can also see them grouped into niches by relevance.

These new features make Keyword Planner more robust than the old Google Keyword Tool. Here’s what it looks like!

2. Keyword Planner is a PPC Campaign Creation Wizard That Maintains State

A key technical difference between Keyword Planner vs. the Google Keyword Tool is that it’s designed to be a “wizard” for creating AdWords campaigns. The Keyword Planner walks you throughout several steps including: 

• Choose how you desire to get your keywords.
• Pick keywords and/or keyword groupings to add into your “Keyword Plan”
• Get bid and budget estimates for the keywords you picked
• Export your data

 Thus, your “Keyword Plan” can be viewed as like having a keyword shopping cart. It maintains state so that you can take the keywords you picked in the keyword picking stage, and then do more work on it later in the traffic and bids estimation stage. This is better than having separate tools for doing Keyword Suggestion and Traffic Estimation because previously you had to export from one tool and import into the next – the new process flow is more seamless.

So, even if you leave the tool, then come back a day later, it remembers the keywords you picked from your last session, as shown here:

3. You Can generate Campaigns Based On Your Own Keyword List

If you already have a keyword list from another tool, previous research, your own analytics, etc., you can upload your custom list into the Keyword Planner interface and do all the same keyword researching tasks like organizing keywords, get estimates, filtering keywords (etc.) – all based on the list of keywords that you provided.

4. Keyword Planner Has a New Keyword Mash-Up Capability

Another new feature that wasn’t obtainable in the old Keyword Tool is the ability to mash up and multiply keyword lists. For example, let’s say you own a chain of car dealerships. You could mash up a list of keywords related to the cars you sell (Honda Accord, Honda CRV, etc.) with a list of all the town and city names near your dealerships to get a single joint list. You can then get estimates on those new keywords.

5. The New Keyword Planner is obtainable Now, But Only if You’re Lucky!

Like what you see? Check your AdWords account under the tools tab, and you may have access. Currently, Keyword Planner is in limited beta – I guess that it’s live in around 1% of AdWords accounts out there today. However, Google says they will be rolling out the tool to more accounts soon, so keep your eyes peeled.

While you’re waiting, if you’re into advanced long tail keyword research, keyword grouping and discovering keyword niches – be sure to check out my free Keyword Tool, Keyword Niche Finder and Keyword Grouping tools!