Google announced launch of Google Media Tools

The Google+ for Media: ATL Summit brought some big news today, as Google announced its start of Google Media Tools, a website designed to help journalists find all the available Google tools they can use for research, organizing stories, and even getting establish online.  

Google mentions the following services they give that are useful to journalists: 

The tools are planned into six sections: Gather and Organize, Publish, Engage, Develop, Visualize, and Additional Resources.

In addition to showcasing its sections that feature present event information (such as Google Crisis Map and Google News), Google Media Tools states that journalists should “consider this your opening point to tap into Google’s suite of digital tools that can enhance newsgathering and experience across television, radio, print and online.”

Besides finding information wanted for story research, Google reminds journalists that they can also utilize Google+, Hangouts, and YouTube to connect with their readers and aim audience.
This public announcement and tools suite built for journalists further showcases Google’s dedication to better news reporting through easy to use tools that are free for everybody to use. By offering free tools that are up-to-date, Google is guaranteeing greater participation in its products by journalists and researchers alike.

New Moz Study Shows relationship Between Google +1′s and High Rankings

Moz released a learning of their own that shows the correlation between high rankings and Google +1′s.

Allow me to take a instant and explain the difference between correlation and causality. Causality is saying that something directly caused something else to happen. Correlation simply means that there is a connection between two events and that they are both independent of each other.

Let’s get back to the study.

 
As pictured above, page authority is the number one connected factor to high search engine rankings. Immediately after that is Google +1′s. The reason this study is so important is that Searchmetrics also reached a similar winding up.

What else did this study done by Moz show us? First, Google+ posts are crawled and indexed almost instantly. Second, Google + posts pass ‘Trust Flow’. Third, we need take advantage of long posts that are valuable and unique. (Just like how there’s a strong relationship between longer blog posts, 2000+ words, and high search rankings.)

Hopefully this second study will convince the late adopters of the importance of using Google  +. Make sure you’re using Google Authorship, building relationships with other marketers/people on G+, treating G+ like blog posts, using social share buttons on your blog, marking your posts as public rather than private, and rich out your profile.

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