How to get excellent backlinks

There’s a lot of disorder in the world of link building. For years, many webmasters relied on spam and automatic backlink building tools to get high rankings on Google. These methods don’t work anymore. Fortunately, there is a way to get high class backlinks to your site.

Step 1: Not remember robots and think like a person

Before Google’s Penguin update, many webmasters thought that link building was for robots. You entered your keywords and the link building tool mechanically created hundreds of backlinks with your keywords in the anchor text.
The fact that these backlinks didn’t make any sense for human visitors didn’t worry most of these people. Unluckily, Google didn’t like these backlinks at all and as soon as their algorithms were good enough to detect these backlinks, websites that relied on spam backlinks experienced massive ranking drops.
If you want to succeed in the modern world of link building, you have to think and act like a being.

Step 2: find good aim websites

Getting pertinent links is the only sustainable link building strategy. The basis of a successful link building campaign is the websites that link to your site. Finding these sites can be hard. It is easy if you have the right tools.

SEOprofiler offers a variety of powerful tools that help you to discover good websites that should link to your website:

•    The competitor backlinks tool: websites that link to your competitors are websites that should link to your website. The competitor backlinks device in SEOprofiler helps you to find these sites.
 
•    The keyword backlinks tool: backlinks from related web pages have a higher crash on your search engine rankings than backlinks from unrelated web pages. The keyword backlink tool in SEOprofiler helps you to find potential link partners that are connected to the topic of your website.

•    The hub finder: web sites that link to more than one of your competitors are so-called hub sites. These sites help search engines to classify your website. If search engines assign your website to the right category, your web pages will get higher rankings for keywords that are connected to this category. The hub finder tool in SEOprofiler helps you to find these hub sites.

•    The link opportunity finder: the link opportunity finder tool in SEOprofiler automatically creates link related search queries and it automatically retrieves the results for these queries. You will get good link partner suggestions as quickly and professionally as possible.

Step 3: get the backlink 

Find a cause to contact the owner of the other website. Would a link to your site be a resource for visitors of the other site? Can you add unique content to the other website?
Write a personal communication and let the other webmaster know that you are a real human being. Try to form a connection.
The backlink manager in SEOprofiler helps you to find the contact information of other websites. It also keeps path of your conversions and it provides additional information about your link partners. The link manager helps you to build backlinks as professionally as possible:

This time, it’s personal 

If you want to make sure that your links lead to long-term rankings, it is very significant that you build links like a human being. Focus on significance. Show others that you are a real person. Link to other websites whenever it makes sense. Treat others like you would like to be treated.
You don’t need hundreds of links to do well. A handful of really good backlinks can have a huge influence on your Google rankings. The tools in SEOprofiler make it as easy as possible to get these backlinks. If you haven’t done it yet, create your SEOprofiler account now.

Why the potential of The Web Rests in the Hearts and Minds of Fanatics

The Mass Infusion of Content Creators

Everybody has a microphone. As the knowledge improves, what I think we’ll see on the web is a mass infusion of content creators. For a long time it’s only been the rebels, the misfits and the geeks who are quick to hold something like blogging.  But the easier it becomes to create, the more that people will embrace the chance. We’ll reach a turning point where what’s special or remarkable will eventually become normal or mainstream.  When people see a crowd starting to collect they wonder why and finally they join.

The predictable and uneven sharing of Traffic

The result of this mass infusion is a predictable and uneven sharing of traffic on the web. The social web is much like a developing country. There are those who receive the lion’s share of the traffic and accolades, while a significant percentage linger in shadows. As we add more content creators to the web, this gap is only going to grow and the web, all forms of media and audiences are going to become really fragmented.  It’s likely that Kevin Kelly’s 1000 True fans might become a stretch and we have to settle on 150 fanatics since that’s the magic number where tipping points occur.

A Focus on Service Instead of Growth

We’re possessed with metrics and measurements.  While they’re important, if they become the driving force behind every single choice, you’ll likely be fighting an uphill fight.  If we focus on serving the people who are previously there, they become our biggest fans. The invite people to the party. They become fanatics. Last weekend I attended an event called The World Domination Summit. The energy around it wasn’t like a typical conference. The people were fixated and created this distinct sense that if you weren’t there, you were missing out on something very special. That’s because Chris Guillebeau, the creator of the event is extremely service oriented. The result is a group of fanatics that made the event seem almost cultish.

Up coming Trends in the World of Search Engine Optimization

Things have been varying for quite some time in the SEO world. Hence, new trends have finally surfaced. Things that didn’t matter a few years ago are now of crucial importance and companies are constantly making use of them to get more traffic. Here are a few such emerging trends in the SEO world:

• Mobile Search

According to a study conducted by Google, the queries from smart phones and tablets worldwide enlarged 80% year over year in 2012. Keeping that in mind, it has now become really necessary for website owners to update their strategies to cope up with the high number of mobile searches being conducted every day. The only way to keep up with this trend is to prepare the websites for mobile searches and to contain the use of mobile specific web formatting.

 • Twitter

Twitter is a public networking website like many others but its biggest advantage is its use for link building. Businesses can easily tweet their message and website on twitter. It is an easy way to catch the attention of genuine potential customers as the people who click on your link will already be fascinated in you (because of your description in the tweet). Apart from that, you can make your tweets re-tweetable and ask people to re-tweet (RT) them. As soon as your followers retweet them, their followers will see it and they might click on your link and re-tweet your tweet as well. Another way that you can get people talking about your company on twitter is to add a “tweet this” icon on your website thus enabling visitors to share your page.

 • Quality

With its recent algorithm changes, Google has taken some major steps to make sure that the results provided to the users are of good value. Hence, all the websites that contain frequent, irrelevant material are now suffering. Your material needs to be new and useful. Due to these changes, businesses now have to make sure that they update their websites commonly in order to convince Google that their material consists of a backlog of accurate content and provides value to the users.

 • Google +

Google+ might not be such a trending social networking site, but it is one of the most important “emerging trends” in SEO. Since it’s a Google product, Google can very simply collect information about the interests and personal preferences of users depending on the websites that they visit while they are signed into their Google+ account. This gives a entire new meaning to modified search. Users can also claim their work by linking it to their Google+ profile. Apart from that, Google can easily access data from Google+ therefore; the results from Google+ control the results from all other social networking websites.

• Conversion Rate Optimization

Since everyone wants conversions and not just traffic, CRO has become a very trending topic in the SEO world recently. By optimizing a website such that it provides an overall improved yet effortless experience to the users, can greatly increase conversion rates. Due to the increased conversion rates of a website, search engines will be able to rank them better than the websites that only get search traffic.

• The Final Say

Trends have been constantly changing in the SEO world and therefore it is becoming very important for website owners to familiarize themselves with the most modern trends. Whether it is the new algorithm changes in Google or the different techniques used to get more traffic, businesses will have to cope up with the changes or risk getting left behind in this race.

How to Be a Badass Link Builder

There's a lot of panic and turmoil right now in the world of link building, but there doesn't have to be – you just have to learn how to be a badass link builder.

SEO has changed. We can't rely on spam and automation to boost traffic and search rankings anymore. A few years ago, link builders never gave that kind of stuff a second thought – it's just how things worked.

The industry is unusual now, but the good news is that you can still be a badass link builder in the post-Penguin era. The better news is that you only require one tool to build the best links in the world: your brain.

We need to think like human beings because we affect other human beings with our work. The age of robots has ended.

Keeping that in mind, you can build some killer links that hold up to algorithm changes and make the Internet a enhanced place – you just have to be smart about it. Being a badass link builder requires hard work and even harder thinking, but you already have the tools to succeed.

2 Simple Steps

A badass link builder knows that the process of link building can be explained in just two steps:

Find a target site.

Get a link on that target site.

That's it. It's really that simple.

The essential thing is how you approach those two steps. If you go about them the wrong way, your links won't be counted, and they might even be penalized. What's worse is following those two steps in such a way that makes the Internet a worse place for the average reader or user.

Future algorithm updates will throw those links aside, but the damage that spammy links do to your brand will be much more painful. You have to do it the right way.

While reading these steps (and the rest of this article), keep this mind: a relevancy-first approach is the only sustainable link building strategy.

Finding the Target Site

Write down your keyword on a whiteboard or a large piece of paper, and then write down every term you can think of that relates to your keyword. For example, if your keyword was "audiophile headphones", you would also write down "DJ Gear", "portable music players" and "recording equipment."

Look at your terms. Which ones might have dedicated online communities? It's likely that all of those example terms are being blogged about.

Use Google to find target sites. Be creative. You might search [recording equipment “write for us”] or any difference. Find the relevant sites and put them in a spreadsheet.

Use the smell test! This is significant. Because you're going to represent yourself as a real human being and put in the time and effort, you want to make sure you're only listing sites that are curated by real people. Is there steady content on the site? How recently was it updated? Does the content use proper spelling and grammar? Are the display ads reputable? Is the site owner's contact info listed? You want to find sites made for humans. Even if the site's audience is small, it's still an audience. Link farms and spam blogs aren't going to help you, regardless of their PageRank or domain authority.

Getting the Link

Once you've found a site, come up with a concept. Would a simple link to your site be a resource for that page's audience? Can you contribute unique content? Find an angle. If your site isn't a resource, you need to offer unique content.

Find the webmaster or blog owner's name. Read their site. What do you like about it? Is there anything missing, especially something that you can offer? Get to know the site.

Write an email. Don't make a copy/paste form. Just write the webmaster a real message. Talk about what you liked, who you are, and your thoughts. Let them know you're a real human being. Form a relationship if you can.

Don't try to sneak crappy, irrelevant anchor text in your content. If the anchor text isn't a natural fit in the content itself, put a link in your author bio. Don't abuse the blog owner. Give them something useful.

Like a Human

Notice how much emphasis I placed on building links like a human being? There's nothing more significant in this business. Putting careful thought and hard work into each link ensures happy blog owners, happy audiences, high quality links, and long-term rankings.

The point of that whole keyword whiteboard exercise was relevancy. A link to your "audiophile headphones" page coming from a birdseed retailer is useless. It doesn't help everyone, and it's really just a slightly more advanced form of spam. For a badass link builder, relevancy has to come first.

If it doesn't make sense for a webmaster to link to your site, don't follow it. A link is a vote of confidence, and you need to be confident that the link is a good fit.

Also remember that you're asking for a link. You're either exchanging exclusive content or providing your site as a resource. You're always going to stand behind what you create, but the owner of the target site might not. That's OK! It's their site, not yours. Be polite and move on where you're not wanted.

It's also significant for a badass link builder to give other people some love. Link to others whenever it makes sense, cite your sources, and do the research. Once you create a link, you can always link back to that first post in a future post. That gives that first blog owner some serious link love. Treat them like you'd like to be treated.

Content for the Benefit of Humanity

Good content and related resources work toward the benefit of humanity. Spun articles and rehashed ideas don't help anyone, so avoid that entirely. They look bad for your brand and there's a good chance the link will either be penalized or simply not counted. They're also burdensome to regular Internet users.

It can be frustrating when people sound the “content is king” trumpet. Finding the perfect idea isn't an easy task, so it's best to look inward.

Write about your experiences and your thoughts. Do some original research and go down a rabbit hole.

You don't have to reinvent the wheel; you just need to share your unique perspective on why the wheel is important. People love reading stories and connecting with others, so give them that opportunity because that kind of content benefits humanity.

Let's look at an example. Your keyword is "audiophile headphones" and you're writing for a blog that focuses on recording equipment. You can cook up a great post about headphone mixes on old analog recording equipment. That community would love to read your thoughts and experiences on how to get the most out of your headphones on an old Tascam 4-Track recorder. It doesn't have to be rocket science as long as it comes from a real place.

The Takeaway

If you build links like an actual human being, then you're building links like a badass. You're making friends and your links are bulletproof.

There's only one catch to this method – its hard work. It takes time, energy, and brainpower.

You don't need hundreds of links, but building 10 or 20 of these high-quality links is no small task. Each one is worth it in the end, though, because you're increasing search rankings, increasing traffic and doing it the right way.

The path of a badass link builder is never easy, but it's always rewarding.