Tuesday, October 1, 2013

Google Keyword Data Goes misplaced Again

Encrypted search has been rigid on SEO professionals and marketers. For two years, we've been hit with keywords "(not provided)" in Google Analytics. While the keyword data was still available in Google Webmaster Tools with imitation and click-throughs, it wasn't able to be tied straight to landing pages.


Now, it appears that Google Webmaster Tools is misplaced the keywords data, as well. At least, it doesn't appear query data has been recorded since last Monday, September 23.

The timeframe selected is the past week from September 22 through September 29. As you can see, there are data plots for two days – 22 and 23 – and no more data later.


This is further set in Google Analytics:


If you bind your Webmaster Tools and Analytics accounts together, you can also view query data under Traffic Sources > Search Engine Optimization. If you use it, you likely also know Webmaster Tools data takes a number of days to copy to Analytics, hence the yellow warning. However, this graph clearly shows there has been no data inserted for an whole week.


Historical query data isn't accessible in Google Analytics. Additionally, the dates for which query data are available don't line up among the two products. Webmaster Tools has data going back through July 2, 2013. Analytics query data goes back to June 23, 2013.

 Still, both have no more query data after September 23.
Search Engine Watch reached out to Google before today, asking if this was a new policy going forward, or if it is simply a bug. We are still awaiting a answer.

There has been discussion in the Google webmaster help forums on this issue.

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