Matt Cutts’ Take on SEOs after latest Update

How’s each one doing post Penguin 2.0? This update only affected 2.3% of search queries, yet some of our users said the following about the new update:

• “It is working.. Now I can see lots of variations in ranking.”
• “It is working.. Now I can see lots of variations in ranking.”
• “I have seen radical changes in our websites SERP rankings.”
• “This has got to stop. Google cannot keep on playing God with the internet.”

Others in the industry believe Google released the update to enlarge their profitability. In this official video by Matt Cutts, we learn quite the opposite:

Other things mentioned by Matt Cutts were:

1. What will most SEOs not understand?

The difference between an algorithm update and a data refresh. Penguin update 2.0 is an algorithm update. For a better understanding of these terms Matt Cutts uses, click here:

http://www.mattcutts.com/blog/explaining-algorithm-updates-and-data-refreshes/

Another thing that most SEOs won’t understand is that Google in fact decreased their revenues from the new updates. You realize that the new updates actually get better the quality of the internet experience. In the long run, such a move increases trust and brand equity. This is what keeps people coming back to Google and using them for their main search engine.

2. Where are SEOs spending too much time?

SEOs are spending too much time on link building still. They need to embrace the grand picture. This includes compelling content and user knowledge. Matt specifically mentions two areas of experience that we need to focus on: design and speed.

Conclusion

Let’s make sure we aren’t whining, but evolving with the Google updates, learning the proper terms so we can understand what Matt Cutts is saying to us, and spend time in the areas that actually matter (User experience).