Pinterest is refining its application capabilities with achievement of startup company VisualGraph, an image recognition and visual search platform.
Many speculate this move not only primes Pinterest to be a premier image search engine, but also an ideal environment for advertising.
Today, Pinterest's search functionality relies heavily on user-generated text and association of images into categories. And it works well, but it's not always the most relevant.
VisualGraph was co-founded by former Googler Kevin Jing who worked on Google's first image processing application reverse in 2004. VisualGraph will help Pinterest with image recognition beyond the standard arrangement by users.
The two-man operation at VisualGraph will join Pinterest as part of the attainment.
VisualGraph gives examples of how its technology helps make sense of images; not least of which include cars, fashion, and textured objects.
It's no secret Pinterest is working on its monetization approach. This move could be one more step in delivering relevant ads to users in the future, perhaps starting with its "promoted pins" offering. It'll no doubt also aid in Pinterest's "related pins" feature.
VisualGraph will be Pinterest's fourth achievement, and one of many strategic partnerships it has leveraged to integrate itself into the daily life of web users everywhere.
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