When SEO goes local, there are a few new rules that savvy
webmasters need to follow. The good news is that census data is readily obtainable
and can offer a lot of information to customize and tweak SEO. Along with big
data that's available for a reasonable fee (or free), it's significant to use
the information that's offered to maximize search engine results. Here are 5
easy ways to put census data to work.
1. Pinpoint Neighborhoods
It's not sufficient to know the trends of a certain city.
Even if a business owner has been a native of the town for decades, that
doesn't mean he knows every nuance of every street. Depending on what the
business is targeting (a certain age, gender, ethnic background, etc.), census
data can pinpoint exactly where the most complementary communities are living.
2. Provide for Business Intelligence
Business intelligence (BI) is made up of theories, methods,
processes, and architectures that turn data into information that can really be
used by a business. BI systems are obtainable as software, or a business owner
can contract a BI expert to work directly for the company. BI experts can use
census data to generate customized SEO tactics and improve rankings.
3. Go Micro-Local
Great things really do come in small packages, including SEO.
The definition of "local SEO" is pretty subjective, and there's
always the choice of going micro-local with census data. Forget localizing SEO
for a certain city; census data allows a business to micro-localize things down
to a zip code, neighborhood or even street.
4. Know Who's Looking
If a business tracks IP addresses (as all should), census
data allows the business owner to know a lot more than where the person logged
in from. The data reveals that the person also likely falls into a number of
other categories, each of which can be used to better offer relevant services,
products or information.
5. Constantly Updated Information
The great thing about the US census is that it's updated
every few years. There's no relying on outdated information and hoping that the
data is applicable. For the most part, census data is collected at the exact
right time and chances are slim that information will change drastically
between the census years. Business owners have peace of mind knowing their
localized SEO information is current.
The best thing about census information is that it's free.
It's the largest (free) big data accessible to all. Why not use it to make best
use of the bottom line?
No comments:
Post a Comment