Pinterest was one of the huge success stories last year.
Just when nobody thought a different social media site could take the online
world by storm, the photo-sharing, “virtual scrap board” managed to do just
that. Online sites speedily realized that it was sending even more referral
traffic than Twitter, and with the intention of it was bringing a new look to
the web itself. In truth, Pinterest currently drives more online sales than
Facebook.
So what can today’s eCommerce sites do to find out from and
take benefit of Pinterest in the year ahead?
Look Like Pinterest
Apart from using Pinterest as a channel for referrals and
customer preservation, eCommerce sites can learn a lot from its user interface
and design. What social media has managed to do is give users the skill to browse
the web, not just search it. Pinterest transformed that browsing experience
into a visual experience that many site owners are starting to identify as a
road forward.
Few things are more shareable than photos and images, unless
of course we are talking about videos. As we all know, share ability is the key
to success in social media. Pinterest’s network design has taken the web by
storm, making it simple to browse through photos and find the way through them
naturally. Such designs are also extremely friendly to the growing tablet and
smartphone market.
Pinterest’s “infinite scrolling” capability also keeps users
occupied, never getting that feeling that they have reached the end of the page
and should move on to a bit else.
David Galbraith, an entrepreneur who started Wists, which
was a precursor to Pinterest, recently told Gigaom that the “UI universe has
boiled down to grids and feeds and slideshows, as far as I can see.” These
interfaces are intuitive to humans, visually appealing, and ideal for the “touch
and slide” future of interfaces.
Hire a specialized Photographer
It should go without saying that you should get a “pin it”
button up on your site so that visitors can effortlessly share images and
photos, but you want those photos to be beautiful if they’re going to get
shared on Pinterest, Tumblr, Facebook, and the web at large.
Its customary practice on eCommerce sites to post a
manufacturer supplied photo or otherwise basic image of a product on the
product page. In the years going onward, this is going to change. You want that
photo to be the main selling point of the product. It should take up a lot of
space on the page, and it be supposed to be more than easy on the eyes.
Try to work with “artsy” photographers who can make any
product look wonderful and unique. Use photos to tell a story, not just to show
visitors what the product looks like. This means it comes down to more than
just color, contrast, and angle. Truthfully shareable photos are clever and
dazzling.
Money In On Keywords
Pinterest is a very popular site, but it’s definitely not as
saturated as the Google search results. While it’s true that most people favor
to browse Pinterest than to search it (that is its appeal, after all), every
site has its trendsetters who want to discover somewhat that hasn’t already
been repinned thousands of times, and search is where they do it.
With every image you post, you should take in a helpful
description that people will enjoy reading. Try to mention a keyword that
reveals few results in Pinterest but is likely to be searched for often. This
can help get you the exposure necessary to get repinned and in front of more
people.
Similarly, you can also take advantage of Pinterest’s
popularity to get your Pinterest page into Google. Mention your pinboard during
your online promotions and it is more likely to show up in Google’s search
results.
Give Consumers Projects
Contempo Tech is a Seo Company, and they had done a great
job of making the most of Pinterest. Take a look through their pins and you
will see that most of the images aren’t of products. Instead, they are of
projects. Visitors who click through to visit Contempo Tech will be taken to
instructions to put together the project. A imaginative image with a story
behind it, especially one that visitors can replicate, has a way of spreading
through the network like wildfire.
Focus on projects, how-to, recipes, and activities that can be
represented with good-looking eye-catching images. Anything that gets a user involved
enough to start a project of their own is likely to be remembered. Such
projects don’t always have to engage your own projects, or at least not
exclusively your own products. If you get them occupied, they will remember
you, and that’s the important thing when it comes to longevity.
Use a Price Banner
You might think getting your price listed on an image would
make it appear more commercial and cause people to pay less awareness, but it
turns out the opposite is true. According to Shopify, a pin with a price banner
gets 36 percent more “likes” than a pin without one.
Getting a price banner on your image is also amazingly easy
through Pinterest’s interface. All you need to do is comprise the price in your
description with a dollar sign, and the banner will automatically be added to
the corner of your image.
Doing this will also routinely add your picture to the
“gifts” section and list it under the suitable price section.
Of course, there is the possible to overdo this. Don’t post
a price banner on every pin, just product pins. If you stick to this and there
seems to be an overload of price banners on your pin board, it’s because you’re
posting too many product pictures and not enough creative projects that will
help you build a reputation.
Conclusion
As a photo-sharing platform, Pinterest is much more
commerce-friendly than the greater part of social networks. Provided that
photos of your projects are interesting to look at, you can get away with
posting them much more regularly than on other networks. By making all of your
product images interesting, you can draw traffic.
That said, you still need to append value to the community
with projects and activities that will keep users engaged. Pinterest is not
itself an eCommerce site.
We can also take instruction from Pinterest’s design and
social format to give confidence engagement on our own eCommerce sites.
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