Facebook Launches CPA Bidding

Facebook presently announced that it will initiate allowing Advertisers to CPA bid.  CPA is commonly known as Cost per Action or Cost per Acquisition to people in the associate world.  Today it’s obtainable through its Ads API.  Should determine conversions within the first 24 hours.

CPA bidding is not offered to all categories on Facebook here are the ones it’s at present live on:

• Facebook Page Likes
• Facebook Offer Claims
• Facebook Link Opens/Clicks

Facebook says that this must help advertisers to aspect exact costs to everything that they are doing.  Should help them not have to bid on a CPC level but more on something they can attribute to the cost of their products or pages.

Should be offered in the future for all category ads and to be attributed to everything and must look a lot like this:

An example of Facebook CPA Bidding:

Say we want more fans to our Contempo Technologies Facebook page, we simple put in the information and say that we are willing to pay $x.00 per person that likes our Facebook page.  We might say that we’ll pay $1 per fan and Facebook will optimize the ads to do this.

If you’re a client in the retail space, you can say that you’ll only pay $10 per conversion and Facebook will CPA optimize your ads to do this.

A Facebook spokesperson discussed this new expansion:

What do you think about the new Facebook CPA Bidding feature?