Companies have regarded search engine marketing and social media as two detach things, but now the lines are blurred. I like how Lee Odden puts it, “if social media and SEO fit together like peanut butter and jelly then content is the bread that holds them together.”
How Social Media Affects SEO
SEO is about optimizing content to appear upper in search rankings. It could be on your website or on your blog, and in social media.
Social media principles are becoming more powerful as companies try to earn better search results. Search engines now use social values, or retweets, Facebook likes and shares, and Google+1s, to help decide organic search rankings.
The bottom line is mixing. When you mix SEO and social, you’ll improve your search engine relevancy.
How to mix SEO and Social
Integrating social and SEO “starts with a good content strategy, which coordinates your marketing and content hard work into one solid plan, and is supported by engaging your social media audiences rather than only approaching your content on them,” said Jayson Demers in a Huffington Post article.
Besides a content strategy, you also need an lively social media presence, links from your website to your social profiles and vice versa, and social share buttons on your website or blog so people can share your content effortlessly.
Here are some other tips:
Look at what keywords drive traffic to your website so you can make content that targets them. Use free tools from Google to do some basic keyword study. Odden suggests to create a “keyword glossary” or a list of keywords and long-tail keyword phrases.
Verify your social keywords. This isn’t as easy as regular keyword research and takes more effort from you, but it’s worth it. Use free tools such as SocialMention, “that offer a social search function which provides a list of keywords most often create in tweets, comments and other social content based on your query,” Odden adds. Then of course, add these to your keyword vocabulary.
Look at which social posts are most popular so you can begin to form content your viewers want to engage with. Use free tools such as Facebook Insights and Buffer, or paid tools like Social Bro.
Maintain your social existence. Share content daily – how many times a day and at what times will depend on your industry. Keep in mind: Your social profiles are about you AND your viewers, so it’s important to share other people’s work too.
SEO and social are places for creating content. They are both used to build attentiveness, engage with customers and prospects, and drive leads. To join together them you need to create content that fits how people are searching for your company, then share or “socialize” that content across your social media networks.
SEO is about optimizing content to appear upper in search rankings. It could be on your website or on your blog, and in social media.
Social media principles are becoming more powerful as companies try to earn better search results. Search engines now use social values, or retweets, Facebook likes and shares, and Google+1s, to help decide organic search rankings.
The bottom line is mixing. When you mix SEO and social, you’ll improve your search engine relevancy.
How to mix SEO and Social
Integrating social and SEO “starts with a good content strategy, which coordinates your marketing and content hard work into one solid plan, and is supported by engaging your social media audiences rather than only approaching your content on them,” said Jayson Demers in a Huffington Post article.
Besides a content strategy, you also need an lively social media presence, links from your website to your social profiles and vice versa, and social share buttons on your website or blog so people can share your content effortlessly.
Here are some other tips:
Look at what keywords drive traffic to your website so you can make content that targets them. Use free tools from Google to do some basic keyword study. Odden suggests to create a “keyword glossary” or a list of keywords and long-tail keyword phrases.
Verify your social keywords. This isn’t as easy as regular keyword research and takes more effort from you, but it’s worth it. Use free tools such as SocialMention, “that offer a social search function which provides a list of keywords most often create in tweets, comments and other social content based on your query,” Odden adds. Then of course, add these to your keyword vocabulary.
Look at which social posts are most popular so you can begin to form content your viewers want to engage with. Use free tools such as Facebook Insights and Buffer, or paid tools like Social Bro.
Maintain your social existence. Share content daily – how many times a day and at what times will depend on your industry. Keep in mind: Your social profiles are about you AND your viewers, so it’s important to share other people’s work too.
SEO and social are places for creating content. They are both used to build attentiveness, engage with customers and prospects, and drive leads. To join together them you need to create content that fits how people are searching for your company, then share or “socialize” that content across your social media networks.
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