The Dangers related With An Author’s Bio

In the past algorithm update of Google, a lot of fixed strategies in off-page SEO have been set aside by SEO pro to avoid penalties that websites might face in the future. while some of these strategies are still being used by few SEO, it is not guaranteed that a website will stand out and be successful in its struggle.

As a result of these changes, there are some strategies that were developed and constantly being applied for websites to show up in the competition of any industry or niche they focus on and this includes:

• Branding

• Content marketing

• Social Media Marketing

There is one practice that is often being used by many individuals to help a website. This is also one of the most widely used to obtain high quality links from trusted and reliable websites through content distribution within your business.

In 2013, Guest blogging has been very cool in SEO. This has been the main strategy of many websites to get the alertness of many possible visitors. Also, this is one effective way to get high quality links to help your website in the long run, and it’s through author bios. However, there are some anxious consequences which can lead to penalties or de-index of a website particularly in Google. These are some of the mistakes bloggers are making:

• Management (exact match anchor txt) – Most guest bloggers would use their major aim keyword in the bio with a link to their business website or blog. Since a link coming from an reliable website is not enough to rank a website in SERPs, these bloggers would use the same keyword on their guest blog opportunities over and over until they appear in the first page.

• Promotional Bio – Mostly, some bios tend to be promotional. Guest authors would promote their business name in the bio along with a link to their business website. It looks usual in the first few months of guest blogging but since it has been widely manipulated by aggressive guest bloggers; links in the bio is no longer appropriate.

• Over linking – unluckily, the author’s bio section can easily be manipulated in a form of links. Multi companies can have referral links coming from a single bio on a guest post in a leading blog in their business. Contributing good and high quality content is absolutely a good idea to increase a website’s reputation and reliability in its industry. It is also the best way gain the trust of people in your industry in a form of expanding your online presence in a form of content. We just have to keep in mind that to get the trust of search engines, we should not also abuse the opportunity that author’s bio has to offer.