New Moz Study Shows relationship Between Google +1′s and High Rankings

Moz released a learning of their own that shows the correlation between high rankings and Google +1′s.

Allow me to take a instant and explain the difference between correlation and causality. Causality is saying that something directly caused something else to happen. Correlation simply means that there is a connection between two events and that they are both independent of each other.

Let’s get back to the study.

 
As pictured above, page authority is the number one connected factor to high search engine rankings. Immediately after that is Google +1′s. The reason this study is so important is that Searchmetrics also reached a similar winding up.

What else did this study done by Moz show us? First, Google+ posts are crawled and indexed almost instantly. Second, Google + posts pass ‘Trust Flow’. Third, we need take advantage of long posts that are valuable and unique. (Just like how there’s a strong relationship between longer blog posts, 2000+ words, and high search rankings.)

Hopefully this second study will convince the late adopters of the importance of using Google  +. Make sure you’re using Google Authorship, building relationships with other marketers/people on G+, treating G+ like blog posts, using social share buttons on your blog, marking your posts as public rather than private, and rich out your profile.

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