What Are The 4 H’s of SEO?

If you didn’t breed up in a 4-H family and don’t have the 4-H creed memorized by heart, the four “H’s” in 4-H stand for Head, Heart, Hands, and Health.  Let’s see how these four “H’s” can help your SEO.
 

Head

Maybe your best friend in SEO is your head.  Spend a few hours every month coming up with special ideas for your website with your team.  No website is ideal, it could always be improved.  Look at your competitors and see what updates they have made to their website.  Maybe your call to action needs to be a more visible or put in a different location? Use your head and come up with a list of ideas to improve your website.  Also use the time to come up with blog topic ideas and see what you could turn into a video, or longer content pieces like eBooks or White Papers.

Heart

Taking shortcuts is never a fine idea.  Sure you could buy thousands of links and get a boost at once in your rankings.  It may even work for a while, but deep down in your heart you know that eventually you are going to get fixed, and you will.  Do you really think that can best all the engineers working at Google?Quick and easy is never the best way to go about SEO

Hands

You got to get your hands unclean and do the work to have a success with SEO.  You cannot just sit back and expect it to happen.  SEO is hard work.  You won’t see outcome right away and you will make mistakes.  But if you have to go in and manually change all of your title tags, or add H1′s and H2′s, you got to do it.  SEO isn’t all fun and games at times, but the hard work has to be done to become winning.  Bust out those blogs you have been dreading for the last month and get into a habit of doing it more often.
 

Health

Once you have used your head, heart and hands, you need to continually check the health of your website.  Use your auditing software to check and see if there are any broken links, missing H1′s, or alt tags.  At times it is those little things that are holding your website back from a top three ranking.  Use tools like Google Analytics to see how your visitors are interacting with your website and see where improvements could be complete.

Be sure to take the time to implement the four “H’s” into your SEO plan and you’ll see your asset pay off. Take the time to visit your 4-H county fair and look at all projects your local youth have worked on.  

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