Guest blogging is very helpful to building brand awareness, extending market reach, and boosting your authority. Regular and excellence guest blogging helps boost authority in four major ways:
• Stronger online occurrence
• enlarged authority in industry-related topics
• Additional influence in link building & SEO
• Expanded audience base
Guest blogging provides a win-win state from both parties involved. With that being said, poorly executed guest blogs can have a negative involve on your online status. Mastering guest blogging techniques is something content writers and marketers should pay close attention to.
Mastering Guest Posting
Guest blogging boosts reliability only when done productively and competently. To ensure that the guest post you make on a blog actually aids credibility building, follow these tips:
1. Choose Where to Post cautiously
Flickr: fotofish
Accept in mind that you want followers of the blog where you send guest posts to follow you, too. Selecting a well-liked blog will help you come in contact with high quality audience. The importance of wide research in this area cannot be overstated.
Research will help you find the most popular blogs in your aim industry. Many top bloggers do not accept guest posts and those who do need strict adherence to their terms and conditions. Research to find out which top bloggers accept posts from guest bloggers and what their requisites and conditions are. You may also come across some not-so-famous bloggers with a high excellence audience who accept guest posts.
2. Analyze the Blog
Flickr: NetMinder IG
Once you’ve decided the blog you want to guest post on, it helps to recognize dynamics of the target audience on that blog. Go through the comments and feedback posted by followers of the blog to estimate their meeting level.
Choose a small but more engaged audience over a large but quiet group. Engaged viewer’s share more frequently, provide feedback, and comment enthusiastically. Also note how often posts are made on the blog. Daily posts tend to crowd a blog and followers will pay less attention to a guest post. Blogs that get updated with new posts once or twice a week will reduce internal competition and allow more revelation.
3. create Contact with the Blogger
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Top bloggers receive hundreds of requirements everyday. Master your sales pitch to make sure that all your research does not go to waste. Maintain a well written portfolio that does the selling for you. List similar work you’ve done and don’t forget to talk about your credentials.
• Send out a modified email with a short, straightforward subject line.
• Talk to the blogger about his previous posts, things that appealed to you, things that you found useful and project yourself as a regular follower of the blog.
• If you have a topic in mind, tell the blogger how such a topic would ask to his followers. If you have no topic in mind, express interest in writing a guest post and ask what themes they prefer.
• Make a fleeting mention of your credentials. Don’t over do it, but you need to convince the blogger that your knowledge of the topic stems from your relation to the industry.
• Make your offer. Talk about links and terms and conditions.
4. Nail the Post
Flickr: jeff_golden
After all the research and plunging it is time to submit a winning guest post.
• Keep your content educational, unique, & interesting
• Unless otherwise specified, include a minimum of 1000 words
• Use good fashioned humor, puns, & trending subjects to keep the audience engaged
• Craft a catchy title
• Use related images to increase your credibility and reputation as a guest blogger
• Don’t be selfish – blatantly selling your own business on a guest blog is not acceptable
The only selling that you should do while guest blogging is the insertion of a well written and attractive author biography. The bio should reflect your area of expertise. Keep the language professional and include a photograph for enhanced credibility.
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