Creating a website is cool. There are tons of special options available when it comes to customizing your site. However, it’s important to make sure that you don’t go overboard and create something mystifying and overpowering. If your website is too complicated, you run the risk of scaring off readers
Why Simple Websites Offer better SEO profit
When you have less to worry about on your website, it’s maybe easier for you as a Webmaster to manage your SEO hard work and really make things happen. Aside from just having more time and thinking about other SEO factors you could perform, however, Google really finds it easier overall to crawl simpler websites.
There are essentially two main reasons that simple websites fair better in the SEO game than the complicated ones:
• Google Can’t Keep Up. Putting your real SEO efforts aside, Google bots are not necessarily keeping up with all of the most recent design and display technology. It’s hard to believe that Google would be behind on anything, but the truth is that this isn’t the first thing Google has on its mind. Their skill to understand and then crawl all of these new things just isn’t as fast as the rate at which they are developing.
• Google Outlook on Big Brands. Google oftentimes will make changes because big brands figure a way around their system or they are not earning the rankings Google things they merit because they are so popular.
• Apple Case. As we all know, Apple is one of the main brands and has some of the best visibility on Google. However, it wasn’t long ago that Google was having a hard time crowded Apple’s website, which led to direct links to apps lost from Google SERPs. This left a lot of people scratching their heads, and once the issue was set; it sparked the debate of simple vs. complicated websites.
What really qualifies as a “simple” website is up for debate, but it certainly doesn’t mean that your website has to be void of color or cool fonts or quality graphics. A general rule of thumb is to make sure you’re not taking too many risks when it comes to the pages where customers can really convert. On your other pages, just use your best decision
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