Why HR Should support Staff Blogging

 Turning to your employees to take part in marketing campaigns with staff blogging results in much profit that go straight to the heart of any HR department’s assignment. Staff blogging helps boost employee engagement, foster employee development, and aid external recruitment.

1) Increase Employee Engagement

In a small enterprise of 50 to 100 employees, being selected to take part in a content sourcing meeting comes across as an honor and a sign that the company values their thoughts and ideas. Preferred employees also get the chance to spend time with the management team. They’ll enjoy official introduction and the opportunity to impress the team with their expertise. During one first blog training meeting, an engineer thanked me afterward because he had gotten the chance to spend two hours sitting side-by-side with the CEO of the company. He exclaimed, “This is awesome!” because he’d never had that chance before. Your brilliant employees will feel valued and gain a sense of ownership in the company when they’re brought into the room with your
Executive team to talk at length about some of the wonderful projects they are working on.

2) Improve Company Culture with Incentives & Blogging Competitions
 

Employees can be further occupied by implementing competitive incentives in a staff blogging campaign. Make it fun to contribute content ideas and information by recognizing persons who delivered content that resulted in highly trafficked blog posts. Other metrics for a blogging competition could comprise internal awards to the person whose blogs generated the most number of views, shares, likes, or comments. Though blogging can sometimes remain a mystery inside a business environment, tying staff blogging to activities that promote company culture, like competitions, can make it more accessible to the blogosphere.

3) Promote Professional Development among Employees
 

Another advantage of staff blogging is the increased opportunity for professional development among employees. When staff blogs are published on the company site, third party websites, or on top-tiered industry blogs, their names become associated with career-building thought-leadership. The advantage is that external recruiting labors get a boost when companies enjoy good reputations for developing and engaging their employees. The most skilled workers tend to want to work for companies where they’ll feel busy and be encouraged to develop efficiently. Staff blogging will enhance your company’s reputation for being an excellent place to build and grow one’s career.

Staff blogging is an efficient delivery system for content and, if used purposefully can build great SEO, social, and yield returns for your company. But the benefits of staff blogging aren’t limited to just a company’s marketing campaign. Sourcing content for your company blog will make your employees feel significant and will get them excited about participating in the strategic direction of the company.