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Until recently, Google’s definition of a widget link scheme was sweet broad. However, Google has gotten a lot more detailed in an update to its Link Schemes page to clarify what types of links in widgets violate its webmaster guidelines.
As Search Engine Roundtable reported, widget link schemes used to be defined by Google as:
Now, Google defines a widget link scheme as:
Keyword-rich, hidden or low-quality links embedded in widgets that are distributed diagonally various sites...
The example Google used ruins unchanged.
It seems that Google’s update to its link schemes description was simply done to reduce potential for confusion and leave a bit less room for personal understanding.
Furthermore, while the old definition implies that any link in a widget is a scheme, the new definition doesn’t openly state this. Instead, it provides some factors that will cause Google to view a widget link as spam.
Google's Matt Cutts newly warned against widgets as a winning link building strategy, also suggesting when it's correct to use rel=nofollow for them.
"I would not rely on widgets ... as your main source to gather links, and I would recommend putting a nofollow, especially with widgets," Cutts said.
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