Mobile SEO Approach In 2014

 Adopting a victorious mobile SEO strategy in 2014 will certainly give your organization a competitive advantage. 

To underscore the significance of implementing a mobile SEO approach in 2014, a recent Mobile Path to Purchase Study performed by Nielsen on behalf of Google found that 74 percent of mobile users use a search engine during their purchase process, and that 83 percent of mobile users intend to make a purchase within a day.

Here are five important elements to ensure your mobile SEO success in 2014.

1. Focus on the Mobile User Experience

User knowledge is the single most significant factor for the success of a mobile SEO strategy in 2014. Even top retailers struggle with the mobile experience.

User experience impacts a site's skill to engage visitors, which we know has a direct impact on rankings. More significantly, it impacts a site's ability to make conversions. Therefore, ensuring your site provides mobile users with a great experience can develop your site's rankings, as 

well as its ability to engage and change visitors into customers.

As you continue reading, note that all of the important elements discussed tie back to user experience. Google is continually making strides to improve mobile user experience. A mobile SEO strategy that aligns with this goal will be more victorious than a strategy that focuses primarily on rankings and traffic.

2. Have a Mobile-Friendly Site

In 2014, a mobile-friendly site, whether responsive or committed, will be fundamental to a successful mobile SEO strategy. The development of mobile traffic is surging. According to the BrightEdge MobileShare Report, smartphone traffic improved 125 percent as compared to desktop growth, which increased only 12 percent.

However, desktop SEO will remain uniformly significant in 2014. This same study found that smartphone users transformed at only one-third the rate of desktop  users, and much of this has to do with poor smartphone user experience.

There remains a lot of debate as to which is better, a reactive or a dedicated mobile site. The truth is that there are pros and cons to both, and the answer is whichever option will best meet the needs of your customers.

3. Increase Mobile Page Load Speeds

Page load speeds can have a important impact on mobile user-experience and conversions. Based on research by the Nielsen Norman Group, Google wants mobile pages to load in one second or less to deliver a positive knowledge, and keep the user engaged. More than one second disrupts the users' flow of thought. According to Google, the average mobile page load speed today is over 7 seconds.

Because page load speed is crucial to creating a positive mobile user-experience, it is necessary to a successful mobile SEO strategy. While it isn't clear how much of a direct crash mobile page load speed has on rankings, Google is stressing its importance because of the impact on user experience, and what is good for user experience is good for rankings.

3. Incorporate Clean Design With a Focus on Usability

A site's design and usability can have a profound impact on its ability to engage and convert, particularly for mobile users who view websites on smaller screens. Providing information in an intuitive and easily digestible format, big buttons, and clear calls-to action will make a world of dissimilarity when it comes to a site's ability to engage and convert mobile-users.

Usability should trump design, and needless design elements should be eliminated. They will only make a site appear cluttered on mobile devices, and decrease page load speeds.

4. Understand Mobile-User Intent   

With the opening of Google's Hummingbird algorithm, understanding mobile user intent, conversational search queries, and voice search is necessary to a successful mobile SEO strategy in 2014.

An SEO strategy should always be guided by the needs and wants of your planned audience, and the needs and wants of mobile users are often different than that of desktop users.

5. Take informal & Voice Search Into Account

Understanding mobile-user intent also impacts the types of keyword phrases an SEO strategy should fit in. In 2014, it will no longer be enough to simply combine keywords with a site. Keywords will have to be considered in context as more mobile users utilize voice search and ask search engines exact questions.

For example, someone performing a voice search for a local dentist may ask their smartphone, “where is the nearest dentist?” as different to typing “dentist + location.” Since these search results are determined in large part based on the mobile user's location, an SEO strategy that promotes the dental office location and incorporates informal search terms within its content, may have an edge over competing dental offices in the same area.

Conclusion

While these five elements are essential to the success of mobile SEO in 2014, mobile SEO should no longer be considered divide from desktop SEO. Rather, they are two parts of a complete SEO strategy.

Consumers use multiple devices to research the products and services that interest them. An SEO strategy that allows consumers to find your products or services and provides a great user-experience, in any case of device, will be the best SEO strategy in 2014.

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