If you’re working to get a top ranking, your goal is simple: you want Google to love your website. But the trouble with Google’s love is that it doesn’t come with a promise of ongoing reliability. Google has no loyalty to your business. Because of this, your rankings can become a possible point of failure.
Don’t misapprehend – I’m not saying you shouldn’t work to get a high-ranking in Google. It is just that I see a lot of business owners who work very hard at it and end up accidentally baking important point of failure into their business plan. That’s not a good thing.
4 Steps to Break Your Google Over-Dependency
At the heart of breaking your dependency is realizing Google is not the only source of traffic on the Internet, nor is it always the best. By focusing on four key areas, you can get some of the same results you’re seeking from that high Google ranking.
1. Make “Micro-Conversions” Your New Favorite Word. I will scheme a guess that the majority of people who visit your website do not become customers right away. This is a usual pattern for any website, and this is where micro-conversions can play a important role in your business. The whole idea of micro-conversions is to push people to give you permission to keep talking to them after they leave your website, whether it be through an email list, Facebook, Twitter, or any other social medium that provides the chance for conversation. Entire businesses can be built on micro-conversions without any help at all from Google.
2. Think Beyond Your Website. If you have an e-commerce business, understand that your website represents just one channel where you can convert users into customers. Amazon, Sears, Shopping.com, and dozens of other marketplaces with important audiences provide you with an opportunity to sell your goods. Take advantage of these external channels.
3. Stop Thinking Rankings; Start Thinking Referrals. You know one key to ranking is links, and a key to long-lasting rankings is quality links built naturally. So how do you build quality links naturally? One way is to start thinking about excellence sources for referral traffic rather than what just provides a good link. If you start thinking of your link building campaigns more in terms of networking and public dealings, you’ll likely find that the quality, lasting links build themselves without much help from you.
4. Build a List—(And Use it). This can be filed under micro-conversions, but it’s so significant it deserves its own point. Once your readers or customers opt in to your email list, you’re able to communicate with them directly, right in their own inboxes. It’s much more direct communication than writing blog posts, or posting updates on social media networks. As long as you’re if valuable content to that list, the members will remain and you’ll have a built-in audience whenever you want to launch—or sell—something new. In addition, if you lose your Google rankings, you can still build an email list through myriad methods and techniques.
Remember, a high page ranking in Google should be an achievement that enhances your website and opens it up for new growth. Make sure you don’t turn that top ranking into a promising failure point. Implement new marketing methods, and your website will be healthier, more stable, and most importantly, a far more precious benefit.
No comments:
Post a Comment