Choose The Present Events For Link Building

Attracting a lot of awareness with your website is one of the best ways to build links. Giving your website a lively role in present events is a lot more efficient than creating the media attention from scratch. Here's how to arrange your website for future events so you can draw links with your prompt response.

Pick Up on accessible Attention

There are many forms of attention and attention has become a commodity itself. Getting attention has a pair of fixed recipes and some of those have a very predictable outcome. Getting attention from out of nowhere is always hard, but when you link your message to something that previously receives a lot of attention it becomes much easier.

Once a hot topic emerges, everybody wants their piece of the action. If you're one of the first to react or one of the first creative responses, you can have your share, too.

Because timing is everything, you need to come prepared to be on time. That's why you need to plan in front for future events and most of those are predictable.

By focusing on events bound to happen but without a fixed date, you can outsmart the competition. Prepare an early response to one of the following examples.

•    Each year has its great weather and natural disasters somewhere on the globe. Charity initiatives with a lot of media awareness are sure to follow.

•    Scandals in politics or concerning celebrities happen each month. Funny responses get a lot of attention.

•    Elections come in many forms and at least once every four years they get an great amount on attention.

•    Celebrated people die. An ode to their work gets media attention. Eulogies are often pre-written, so why shouldn't you prepare?

•    Movie premieres, electronics introductions, game launches, new albums, and concert tours all call for a lot of attention and some of them are bound to get it. Help them with a message that boosts both your popularities and they might even cooperate.

Getting Attention With Your Message

Now that your message is well-timed during the attention peak of the selected topic, it needs to get traction. This is the first boost of attention required to get people talking about your message.

Famous people, events, organizations, accepted websites, and media labels have attention and they want to keep it as long as possible. It is in their best interest to cooperate in activities that give their existing attention an additional boost and astoundingly often you can do a joint promotion when it is sure to catch attention. Using this as a podium (the traction) for your message makes it go viral.

From concentration to Links

An active role is needed for a website you control. It doesn't need to be your normal website and something with a nonprofit feel to it will often work better. Everybody will be alert to your goals to want all this media attention, so any form of direct sales should be avoided.

From my experience there is only one big danger to all of this. Everybody wants their piece of the action once you've created a new hot-topic. Make sure all that concentration keeps focused on your website for as long as possible.

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