Instructions to Ensure Your SEO Strategy chains Your Brand

 SEO isn't just about ranking for keywords. Many people fall into a keyword obsession channel and seem to disregard that while keywords are significant, SEO at its core is about indexation, crawlability, and creating a site that is successfully traversed by heaving search bots.

Many people also often forget how, when done successfully, SEO supports their brand. How your brand is displayed in search, as well as the many other online properties where you have a presence, is usually forgotten in the race toward powerful rankings for desired non-branded keywords. Don't get me wrong, I love to see non-branded organic visibility rise, but we can't forget "The Brand."

In order to give the brand its fair share of SEO awareness, here are seven areas you should focus that will give some love to your company.

1. Sitelinks

Do a search for your brand name. Confidently you rank number one. If not, you've got more on your plate to worry about.

If you already rank number one, six sitelinks are likely showing under your main natural listings, like this:

Are these the pages that you most want new visitors to journey into? Are these the best six pathways into your site that talk to the brand and your message?

If not, you need to visit the sitelinks section and demote the worthless links. They will disappear and Google will try again with an internal link offering. Continue to tweak this until you get the preferred display.

2. Logo Schema

Give Google and Bing formatted code in the language they want to read it: schema. By using brand logo schema you are doing a more whole job of conveying your brand image to search engines. I expect that in the future you will see small brand logos show up next to organic listings for brand searches.

3. Brand Image Alt Tagging

Whenever you join in other online areas, advertise, etc. your brand logo company imagery should contain branded text within the alt attribute. Given the fact that brand searches may present image worldwide results, you want nothing but your brand to dominate in this section. The same applies for image search.

4. Google+ and the Knowledge Graph

Many people don't want to give Google+ the time of day. We know that contribution is believed to give a visibility bonus in Google's search results.

Google+ is also a advantage to visibility for branded searches, if Google is syncing the relationship between your brand and your established Google+ page and your brand appears in the Knowledge Graph for first page brand results. Another plus of this assignment is that your recent posts in Google+ are presented in results, giving a little news flair to your branded results.

5. Publisher Tagging

I declare above the syncing between site and Google+ and your site. The publisher tag placed across site source code helps you go the extra mile in reinforcing the connection between Google+ and the site.

6. Local Listing Management

Employ local listing management solutions to each brand accurateness in local listings as well as the jillion local citations you may have out on the web.

7. The Rest of the Results

We've enclosed quite a bit of what is on the first page of brand results. But beyond the top listings, other domains are going to rank for your brand. These could be local directory listings, social properties, PR, or possible bad press.

You can use a tool such as Knowem.com to find all the social outlets you don't have a presence. Start creating as many online profiles as you can and nurturing them. This can help you take your SERP brand ownership into the second page.

We have attractive much covered the search results, but what about popular partial brand searches?

Use Google's autocomplete and type in your brand. What are the usually searched additional brand-related queries? Let's take what we did in the aforementioned steps, wash, rinse, and repeat in these other popular search results.

Conclusion

Many of the areas mentioned in this post are more house-cleaning than anything. With a little branded elbow grease and ongoing monitoring you can take those paying attention in your brand – and keep them interested.

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