Small Businesses worried because of Google Penalties

 Google has been making lots of noise of late, punishing guest blogging network My Blog Guest, link sellers and buyers, and even marketing firms. As usual, such news was met with much debate, fear, and insecurity.

Small Businesses are worried

Small businesses are still stressed to find their place in online marketing. While SEO firms fight to explain complex topics such as nofollowing links, editorial suitability, disavowing links, and reinclusion requests, small business owners already anxious about making payroll are losing focus and time.

The answer to Main Street's rising fear of SEO comes from, ironically, Wall Street. For years financial advisors have advocated diversity as the answer to risk. And the analogy extends readily to SEO tactics.

If a small business is frightened of being penalized by Google, they have probably taken on too much SEO risk. The only cure for risk is diversity.

Pay-Per-Click Remarketing

The first cure for excessive SEO risk comes from a Google product called PPC Remarketing. But this is a hard-sell.

Only 3 percent of SMBs say PPC is efficient, and many don't understand the difference between traditional search ads and remarketing ads. Additionally, approximately 25 percent of the typical PPC budget is lost to poor campaign management.

Website Conversion

Small businesses don't understand the significance of conversion, and believe the tactics are limited to onsite development changes. Strategies such as email care for and PPC remarketing can improve conversion by 65 percent by bringing leads back. Contrary to accepted belief, consumers enjoy getting targeted emails and ads.

A focus on conversion, via both onsite and offsite methods, enhances the user experience of a website. This certainly helps SEO in the long-run.

Public Relations

PR is largely expelled from the small business SEO conversation, which is no longer acceptable. Press Releases are dangerous for generating buzz and awareness for a small business. And while press releases as a link building strategy is hotly debated, there is no doubt they bring real traffic when well-written.

Syndicate press releases to websites with sturdy readership such as Yahoo Finance and Market Watch. Share them on social media and promote them to reporters and customers.

Conclusions

Google has take many actions over the last week to cause fear and uncertainty for small businesses. This creates a great opportunity for integration and reinvention of outdated SEO strategies.

specially, small businesses should reconsider PPC, put a new push on user knowledge and conversion, and re-engage with their PR teams. Several months of these actions will demonstrate that rankings are improving without a single disavow file or reinclusion request.-

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