Friday, August 2, 2013

Facebook for Business

Facebook is looking to make it even easier for businesses to market themselves efficiently on the social media platform by initiation a new Facebook for Business center. The new hub not only features tools for businesses, it also gives useful information such as case studies as well as announcements and marketing tools.

 Facebook for Business

The new Facebook for business hub is a huge development from their previous Business Guide they originally launched in 2011.

Facebook for Business has made a strong impact for business owners who are brand new to promotion on Facebook. The Facebook Basics section details everything from how to set up your Facebook page to how to create useful and compelling content for your audience, and how to view how each of your posts are performing. And yes, it also informs businesses how to advertise on Facebook.

For advanced users, there are plenty of tips and techniques that Facebook is offering, such as help on how to launch of new products, how to build your brand alertness, and how to increase online sales. There's even information on how to convert Facebook traffic into physical in-store traffic.

They have also added a fresh video library on specific Facebook areas, which they refer to as Facebook Live covering things like performance marketing and powerful app install traffic through Facebook mobile.

They also have a very striking number of case studies accessible. If you're used to seeing sites with only two or three case studies, you're in for a shock. Not only do they have many dissimilar case studies, you can also filter down the success stories for things that are applicable to how you are trying to market on Facebook.

For example you could filter for success stories by exact industries, product types, country, business size and what is the most valuable, by aim. When you filter the case studies by goal, you can view them based on how to build awareness, drive in-store sales, initiation new products, increase online sales, or to promote an app.

Fascinatingly, Bing is one of the case studies, and search marketers might find it motivating to read theirs specifically. Other businesses consist of everything from CafePress to MGM Resorts.

Facebook for Business is a big resource for business owners, particularly those who aren't as familiar with marketing on Facebook, or those who just need a review or some new thoughts to change how they are presently handling their Facebook pages.

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