Wednesday, March 12, 2014

Important website analytics tools

While analytics are a must for any Internet marketer, it can be a bit frightening to know exactly which tool to use in order to track your results. After all, there are literally hundreds of analytics tools existing on the market, all with different features and benefits. Here is a quick review of 10 of the most popular website analytics tools to help you choose which one will work best for you and your company.

By far the most accepted web analytics tool is Google Analytics. Google Analytics is geared toward Internet marketers and small business owners who want to study more about their website. Google Analytics helps marketers and website owners understand traffic patterns, traffic sources, conversions, bounce rates, paid search statistics, and more. The data accessible is robust and intuitive enough for anyone to learn. While it is intuitive, there is a bit of a learning curve, and you may need to take a few tutorials in order to actually get the full benefits of Google Analytics.

2. Moz Analytics is one of the Internet’s leading search engine marketing companies, and offers a complete web analytics package. Moz analytic help you track your search marketing, social media marketing, brand activity, links, and content marketing efforts all in one convenient location.
3. TrueSocial Metrics

If you’re looking for a tool to help particularly with your social media metrics, then TrueSocial Metrics is a vast investment. TruSocial Metrics helps you calculate your social media marketing return on investment.
4. Clicky

Clicky is one of the most complete tools on the market, next to Google Analytic. Also, all of Clicky’s data is real-time, so you don’t have to wait around to make reports you may need.
5. KISSmetrics

KISSmetrics tells you, in great detail, what your website visitors are responsibility on your website, before, during, and after they buy from you. Google may tell you what is experience on a website, but KISSmetrics tells you who is doing it and when.
6. Woopra

Woopra is another real-time analytics tool that helps you track page views, events, and learn about your customers. Woopra also provides in rank about conversion funnels, customer activity, and when customers lose interest. Woopra helps you learn about your customers’ actions in order to pick up conversions on your site.
7. GoSquared
GoSquared is also a tool that measures real-time visitor engagement, but the main difference is in the design. They pride themselves on being intuitive, functional, and beautiful.
8. Buzzstream

Buzzstream is an analytics tool that helps you explicitly with link building research and social media research. You can sign up for either option, or both options.
9. BrightEdge
BrightEdge is an analytics tool that is used particularly for search engine optimization. It includes information on keywords, backlinks, traffic, conversions, competitors, geographies, devices, and more. It also includes information on local search and daily rankings.
10. FoxMetrics
FoxMetrics is another tool that helps track customer engagement in real-time. Not only can you track what your customers are doing on your website in real-time, but you can also track the customer life-cycle with where they are clicking, what e-mails they are opening, what products they are purchasing, and more.
These are just some of the web analytics tools out there. As you can see, there are a lot of options to prefer from, and the tool you end up selecting will really depend on what you are trying to measure, how much knowledge you have in the industry, what your budget is, and how much time you are willing to put into learning an analytic program.

 you might also like: Google Analytics-URL target Goals

No comments:

Post a Comment