Google launches Tool For Reporting Scraped Content Ranking

  If you publish value web content, you’re going to get scraped. Unsavory characters who want content on which they can sell advertising spider your content, lift it, and publish it as their own.Google announced a tool to combat that, called the Scraper Report, which allows legitimate site owners to report sites that are stealing their content and publishing it as their own. 

SEO and Google expert Matt Cutts announced it via Twitter, and as ad expert Larry Kim of WordStream noticed, hilarity ensued.
Because, according to some, Google is the biggest and best scraper site on the planet.

Dan Barker, an e-commerce and digital marketing expert, pointed out via a simple screenshot that Google scrapes huge swathes of the Internet, especially Wikipedia. Kim retweeted it — the first to do so — and thousands followed. As of Friday morning, Barker’s original tweet has over 14,000 retweets and almost 12,000 favorites.

One joker, Mariano Amartino, had an attractive idea of what to do with the tweet:
The key point here, of course, is not just the immediate comic value of Barker’s response to Matt Cutts, who commands approximately god-like respect and fear among search engine optimization and online marketing aficionados. The key point is that Barker hit on precisely the pain point that online marketers are feeling vis-a-vis Google, which by far dominates the search landscape and therefore sits at the epicenter of every search marketer’s world.

With its constant algorithm updates that try to get better the web search knowledge for most of us, Google certainly hurts some sites on a regular basis — such as JC Penney a number of years ago, which the search giant whacked for scammy-looking links. Rap Genius found itself on the wrong side of Google’s wrath for much the same reason just lately.

Most of the time, the results are maybe better for most, but sometimes Google’s actions seem arbitrary, self-serving, and unfair.
In this case, Barker is maybe suggesting that Google take some of its own medicine.

VentureBeat and marketing technology analyst David Raab are working on a new Marketing Automation usage and ROI study. If you currently use a marketing automation system, help us out by answering the survey. If you do, we'll share the resulting data with you.

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Google ‘s new Analytics Academy Class Starting Next Week

 A post went up on Google’s authorized Webmaster Central Blog last night from a representative of the Search Quality Team providing guidelines for how to find out if your site has been hacked, as well as fix it and prevent future incidents.

Since hacking is astonishingly common I felt it was significant to pass along this information to SEJ readers. Please take a minute or two to review these tips, even if you don’t think you may be a victim of hacking. No one ever expects their site to get hacked, so it’s good to be prepared in the unfortunate event that it does occur.

Adding spammy pages are the most general way hackers take advantage of vulerable sites, Google says. Hackers add spammy pages to redirect users to undesired or harmful destinations. For example, Google says they have seen a rise in hacked sites redirecting visitors to online shopping sites.

Here are some tips Google provides to help you identify hacked content on your site:

•    Check for for shady looking URLs or directories: You can check for any kind of shady activity on your site by performing a “site:” search of your site in Google.If there are there any suspicious URLs or directories that you do not recognize, they may have been added by a hacker.

•    Check the Search Queries page in Webmaster Tools for unnatural looking queries: The Search Queries page shows Google Web Search queries that have returned URLs from your site. Look for unexpected queries as it can be an indication of hacked content on your site.

•    Turn on email forwarding in Webmaster Tools: Google will send you a message if they detect that your site may be compromised. Messages appear in Webmaster Tools’ Message Center but it’s a best practice to also forward these messages to your email.
Here are some tips Google provides for how to fix and prevent hacking:

•    Stay informed The Security Issues section in Webmaster Tools will show you hacked pages detected on your site. Google also provides detailed information to help you fix your hacked site.

•    Protect your site from potential attacks: Prevent attacks by keeping the software that runs your website up-to-date, sign up to get the latest security updates for your website management software, and choose a provider that you can trust to maintain the security of your site.

Google also reminds you can help keep the web safe by reporting sites you believe may have been hacked. If you find suspicious sites in Google search results, you can report them using the Spam Report tool. 

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Google about site hacking

 A post went up on Google’s authorized Webmaster Central Blog last night from a representative of the Search Quality Team providing guidelines for how to find out if your site has been hacked, as well as fix it and prevent future incidents.

Since hacking is astonishingly common I felt it was significant to pass along this information to SEJ readers. Please take a minute or two to review these tips, even if you don’t think you may be a victim of hacking. No one ever expects their site to get hacked, so it’s good to be prepared in the unfortunate event that it does occur.

Adding spammy pages are the most general way hackers take advantage of vulerable sites, Google says. Hackers add spammy pages to redirect users to undesired or harmful destinations. For example, Google says they have seen a rise in hacked sites redirecting visitors to online shopping sites.

Here are some tips Google provides to help you identify hacked content on your site:

•    Check for for shady looking URLs or directories: You can check for any kind of shady activity on your site by performing a “site:” search of your site in Google, such as [site:example.com]. If there are there any suspicious URLs or directories that you do not recognize, they may have been added by a hacker.

•    Check the Search Queries page in Webmaster Tools for unnatural looking queries: The Search Queries page shows Google Web Search queries that have returned URLs from your site. Look for unexpected queries as it can be an indication of hacked content on your site.

•    Turn on email forwarding in Webmaster Tools: Google will send you a message if they detect that your site may be compromised. Messages appear in Webmaster Tools’ Message Center but it’s a best practice to also forward these messages to your email.

Here are some tips Google provides for how to fix and prevent hacking:

•    Stay informed The Security Issues section in Webmaster Tools will show you hacked pages detected on your site. Google also provides detailed information to help you fix your hacked site.

•    Protect your site from potential attacks: Prevent attacks by keeping the software that runs your website up-to-date, sign up to get the latest security updates for your website management software, and choose a provider that you can trust to maintain the security of your site.

Google also reminds you can help keep the web safe by reporting sites you believe may have been hacked. If you find suspicious sites in Google search results, you can report them using the Spam Report tool. 

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Content Marketing Trends In 2014

 Most of the current “Get ready for 2014!” posts integrated a section about content marketing and how important it will be this coming year. 

Google’s recent emphasis on long-form content and its dedication to shutting down article submission sites and penalizing other strategies marketers have used to make content bound for at search engines, rather than the reader, means companies are taking notice of just how significant good content is for their online presence.

Hiring Trends in 2014

Because of the deterrent tales that come with Google penalization, and the fact that 93% of B2B marketers are currently using content marketing in some form, and plan to step up their efforts , there has been a dramatic boost in the number of brands and start-ups hiring content marketers because they  want a stronger online attendance and know that great content is going to take their web traffic to the next level.

Of course, many large companies have had an whole team of content marketers for years now, but the increase in start-ups and small to medium-sized companies hiring for this type of site is growing earlier than ever before.

Many of the content marketer positions are the first position of their kind within the company, showing a new inclination in hiring someone to heart solely on content.

Below are some of the top experience and duties of this new crop of job openings that I’ve seen in the last few months.

Blog Responsibilities

The primary task in most of these new job openings is the company’s blog being the main focus. The blog starting point varies madly. Some have no blog at all; others have one that could be better. The novel content marketer is accountable for creating a strategy around the blog’s messaging, setting up goals for content and writing the bulk of the blog posts.

Besides creating a innovative strategy, because the person is being hired solely to write, many companies are expecting blog posts on approximately a daily basis, with many wanting four to five posts per week. moreover, the content marketer would also be responsible for organizing the editorial calendar for not only their own posts, but for any contributing guest bloggers.

Crafting an engaging and active blog is one of the easiest ways that content can help a company, both from a social and SEO standpoint.

Long-Form tasks

Another newer duty that many small to medium-sized businesses have never implemented before they formed the content marketer position was a focus on long-form content, like white papers, e-books, webinars, or tutorials.

As mentioned before, Google’s inclusion of long-form content and PDFs in search results (which wasn’t always the case) has made companies understand that the longer the content, the more likely they are to receive traffic from it.

Regularly producing several different types of long-form content not only gives content diversity, it makes the company a leading resource in their industry.

In the best part of the job openings, the new content marketer is also expected to frequently interface with all employees, particularly those in marketing and advertising. By working mutually on strategy for each season or promotion, content can be a lot stronger and carry across different platforms, from social media to blog posts.

The content marketer may also help foster outdoor marketing efforts, like guest blogging on other websites to raise awareness and writing copy for advertisements, brochures, or other promotional resources.

By allowing this new employee to be freely accessible across several departments, the advantage is two-fold. The content marketer will have a better feel for the company as a whole and other employees have a store to work with on content-related projects.

Cross-working in several departments also helps all employees feel like they are working to a common goal, something that is important to many of the hiring companies.

Flexibility and repayment

Another clear feature of the type of companies that are hiring content marketers is the outstanding employee settlement and perks. Many companies willing to add on a person whose sole focus is writing also usually have huge perks, like telecommuting, paid insurance, three to four weeks of vacation, paid cell phone, new computer, and more.

This can’t be a chance, as companies that are progressive enough to understand that content marketing is essential to their company is also progressive in other areas, such as company traditions and working environment. Working for these growing companies are ideal for the ideal content marketers, as a more creative, independent environment typically leads to better content and strategy idea generation.

Why This Role is essential

Hiring a content marketer that has no set ROI guarantee may be one of the greatest acquisitions a company can make. More content equals more visibility, and by hiring someone focused solely on writing can help companies be seen as a store in their industry, increase their chances of being found via search engines and other inbound links and continue to grow an situation of vision.

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Matt Cutts About Backlinks

 Matt Cutts, Google’s head of search spam, answers a question about backlinks in his most recent Webmaster Help video where a user writes in to ask.

"Hi Matt, does the big G have a version of the search engine that totally excludes any backlink relevance? I’m wondering what search would look like and am inquiring to try it out."

There’s no version of Google matching that explanation that is showing to the public. However, Google has run experiments like this within and Matt says the quality is much worse.

Even though some noise and a lot of spam gets through into Google search rankings as a result of backlink building, Matt says for the most part backlinks are still a giant win when it comes to recurring quality search results.

Google has played around with the idea of spinning off backlink relevance, but at least for now it’s still an significant indicator that helps Google return the best, most relevant, and most current set of search results.

Could you imagine a Google search where backlinks didn’t matter? sadly I’m sure spammers would find something else to abuse in no time. In fact, maybe if Google let us take a look at their new search results that disregard backlinks we’d all be thanking Google for being so strict about them.

Kind of fun to think about anyway, makes you doubt what other kind of experiments Google has going on . 

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Quality Content for Backlink Purposes

What is Quality Content for Backlink Purposes?

Quality content is going back to the fundamentals of SEO.  It means given that an amazing user experience for everyone involved. Quality content is as simple as having an easy-to-use process for finishing a conversion and finding information that people want to share. It adds value and gives actionable items without a ton of fluff or filler. It is also something that will request to and be informative to your user base, the person shopping, and to the journalists and bloggers that write for your industry’s trade publications and blogs.

Now think about how I defined quality content and look at how you can apply it to the three link building strategies below.

1. build Backlinks with Video & Technology.
 

 Once you make a video, select the apps that are most relevant for the content.  Once you place the video inside the player, you can use the YouTube app to flow other videos from your series so that people can see you are able to back up your knowledge with more detailed videos about the same topic.  Also, make sure you orientation different episodes or resources on your website within the videos so people know where to find them.  Viewbix takes this a step additional with their list app which lets you open the app midroll and display a link, description, and image to the exact locations you are referencing. If you don’t want to interrupt the video, you can set the list app to unlock at the end to display everything you referenced giving the viewers a way to find your resources, share them and hopefully link to them instead of your video.
 

What is the List App?
 

The list app lets you upload a list of images, metaphors, and trackable links to your video. By using the list app, you can link to the high quality posts you orientation within your video, plus any infographics, or anything else you location in the video. By having the list app open at specific times during the video, people can find the relevant pages and income within your website if they want more information.

2.  How to Build Backlinks with Webinars.

Everyone spits out webinars as a link building method, but I haven’t seen many people who are able to really make it work. An management from a large company may be able to get a million people to listen, but regularly when I hear someone higher up speak, it is a ton of fluff and means people are less likely to link to you. in its place, they link to the Executive or “Authoritative Voice” site, to your webinar sign-up form (on another site), or anywhere but your own url.  Use the big name to draw a lot of people, but also have people who work in the field for a living give actionable items while playing nice with the “Expert”. This will result in higher class content that users will actually want to reference.
Things to remember for generating backlinks from Webinars.
There are little things to keep in mind when using webinars produce quality backlinks:
 

•    Have actionable items people can take away with the resources available on your website.
 

•    Host the report and information about the webinar on your site so as people share they come to you.
 

•    Make sure to have internal links to applicable resources on your site for the panel members to review before the webinar and be able to situation during it.
 

•    Have the webinar signup, listen, and download pages on your site.  If it exists on your site, when people share and link to it, you obtain the social signals and backlinks.
 

•    learn to include social sharing apps on the webinar download page if it is special from the sign-up page.
 

•    Link to guides, resources, and infographics that reinforce topics from the webinar on your site from the sign up, listen to, and download pages. Do not hold spammy content!
 

•    Contain links when one of the resources on your site is mentioned so listeners can see them.
 

•    Make sure to mention your url, thank everyone for attending, and remind them when and where the recording will be accessible.
 

3.  Building backlinks with traditional PR.

Keep in mind in the stone ages when people read these magical things called books and magazines that were made from dead tree byproducts?  These paper things were a huge way to get people to find your brand.  They would find you in magazines and newspapers and then pick up this other magical device called a land line telephone.  At some point there was a person called an machinist that would connect you with the person you were trying to reach. 

Pitching newsites with bylines & article ideas.

In the past, appearing in these publications would carry more awareness and drive more calls and foot traffic to your store.  In current times, we call these visitors, links, and traffic. It’s really that simple. You also buy ad space in the publication or pitch an idea to a journalist to write about a topic and take in you. Think about what traditional PR firms did before the internet and tie those practices back into your link building strategies.

 Even if guest posting was dead, which I candidly believe it is not, there are plenty of other ways to make and draw high quality links to your site. Use technology to improve your current marketing and help people find out the great content and income available on your site.  If you do webinars, think about how you can incorporate the resources your site provides into the conversation. You also want to consider to go back to your basics. Sometimes using usual and offline marketing is the best way to attract the right audience and get you high quality backlinks. Tradeshows, direct mail, and even standard media pitches are great ways to build buzz and drive high quality and authoritative links.

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Google Offers guidance Infinite Scroll Web Pages

 Pages with Infinite  scroll are often valued by users but not so much by Googlebot, as Google themselves points out in a post published this morning on their official Webmaster Central blog. The problem with infinite scroll is that search engine spiders cannot creep the site as a user would without the capability to mimic behaviors like scrolling to the bottom of a page, clicking to load more, or clicking to load the next page in a series.

If spiders can’t access content, the chances of it appearing in search results are unlikely, and the truth is that spiders can’t always access all content on a page with infinite scroll. In order to make sure Googlebot can crawl all items linked from an endless scroll page, it is recommended that either the webmaster or the content management system produces a paginated series to agree with the infinite scroll.

Google says a page with infinite scroll is far more search friendly when changed to a paginated series. In a paginated series, each component page has a similar meta title with rel=next/prev values stated in the <head> tag.

Google’s Webmaster Trends Analyst, John Mueller, has created an infinite scroll pagination demo that illustrates two key search engine friendly feature of an infinite scroll page: All individual items are accessible and each item is listed only once in the paginated series.

Additional SEO Recommendations For Infinite Scroll

Google goes on to offer a detailed list of search friendly recommendations for pages with infinite scroll. Here are the significant points:

•    split up your infinite-scroll page content into component pages that can be accessed when JavaScript is disabled.

•    On each page makw sure that if a searcher came straight to this page, they could easily find what they need .

•    Make sure each page has a straight load time.

•    Make sure there is no overlap in content between each part page.

•    Each component page should contain a full URL that can be accessed independently.

•    Configure pagination with each component page containing rel=next and rel=prev values in the <head> tag.

•    Google recommends implementing pushState for any user action that resembles a click or dynamically turning a page.

•    Finally, test it by checking that page values adjust as the user scrolls up or down.

Applying these recommendations should make sure that your pages with infinite scroll are fully search engine friendly and all content can be seen by Google’s crawlers.

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