Content Marketing Tips for Small Business

If you're a smaller site, you have a serious benefit and eventually have it easier. You don't have to jump through all of the hoops that larger sites do in order to get your content out there and support your followers to take the plunge into your business help.

Why Are You Doing Content? What do you want it to achieve?

When creating content for your business, you want to think about why you're doing it above all else, otherwise you might be putting something out there that doesn't have sense to your readers. What good is that doing?

It seems easy to make the statement, "I'm doing content to better my site and my industry." Of course you are, but the greater answer isn't quite as simple as you may think.
When it comes to the what, you should find out what your customers are most involved in and build upon that, using your content marketing as the core of it all.

Next: Think About Who, Where, and When
 

Before you put any content out there, you want to be sure that you know who your following consists of. Otherwise, how are you going to create related content that your followers want to be a part of?
This is why you want to realize what your customers need and want, and you can in turn present these answers via your content.
What methods and channels are you going to use to encourage your content? For instance:
 

•    YouTube
•    Twitter
•    Facebook
•    Podcasts
•    Instagram
•    Tumblr
•    E-mail campaigns
•    Guest blogging
•    Slideshares
 

The when consists of deciphering ideal period to get your content out there to your viewers, so try out different times of the day to see what gets the finest reaction and push your content out there more than once.
Take into thought that some of your followers may be all over the country (or even the world), so promoting your content at special times during the day will increase your chances of getting a better response.
 

How About the How? Be Creative and Proactive
 

When many people think about content, blogging comes to mind. However, diversifying your content will only make it more amusing for your visitors, in turn keeping them happy, coming back, and referring your site to others.
 

Content such as videos, infographics, slideshares, podcasts, interviews .guest blogs, images, testimonials, and even whitepapers are outstanding approaches to content. This is the substance that you want to consider presenting – the more diverse, unique, and relative, the better. The other thing you can do is think BIG, even if you're a smaller site.
Think about the big content that can help you to attain the results that you want in the long-run. 

As Dr. Pete from Moz explains, driving big content and big ideas can help you to boost your fortitude in the industry and give you a huge chance that you may not have even realized was there. Don't be scared to get out there and come up with some big ideas – you never know where they might take you.

Include your content in all of your social media, and be varied! Include unique types of content. There are ways that you can be informative and interesting while also being a good read for your followers.
 

Make sure to keep track of your content. It's not something that you can just let sit and brew, so keep your eyes peeled on its productivity and ensure that you're being relevant and while adhering to industry changes as they happen.
 

Don't Create average Content
 

Make your content good and make it solid.
Before putting any content out there, define your voice and your brand. Ensure that you are being clear to your group and relaying your business exactly how you want to be received. You should always assess your content so that you can interpret if that's the way you want to approach it as you move along the circuit. 

Focus on Your Competitors
 

While you are more than likely to worry about your website and want to pay notice to what your visitors want to read, you should always have a leg up on your opposition as well. Taking a look at what they're doing on a regular basis is going to, believe it or not, be even more precious than looking at your own site metrics.
Use analytics tools to take a look at what your competitors are doing and you can follow suit with certain tactics when and if necessary. Keep in mind: looking at what the bigger sites are doing can be helpful, as well.
 

What About Your Content and Hummingbird?
 

When it comes to the future of SEO and your content, the new Hummingbird algorithm is all about significance while also being fast-moving and detailed. In addition, it's about having a discussion in our natural language – you can type as if you are speaking to Google, and even do just that by speaking your search. Hummingbird is about relevance and knowing what you are really searching for and the true, actual meaning behind it.
 

For instance, Hummingbird is paying notice to every single word in your query rather than just the statement as a whole, and you can make your content stick to this pretty easily. Keep with the style of the conversations that we have every single day.
 

Completing the 5 Ws

All in all, it comes down to covering your bases with your content strategy and following the five Ws. Do everything you can to get your content out there – good content, that is – and follow its traction. Even if you're a small business, it doesn't mean you can't think big in your content and overall business approach, so go to it.