Matt Cutts, Google’s chief of search spam, answers a query about Meta descriptions in his latest video where a user writes in to ask:
Is it essential for each single page within my website to have a sole metatag description?
When it comes to metatag descriptions, Matt says there are really only two viable options. You can either have unique metatag descriptions, or you can choose not to put any metatag description at all. Definitely don’t have copy metatag descriptions.
A very easy way to stay away from having duplicate metatag descriptions is by registering and verifying your website with the free Google Webmaster Tools cheer up. Google will crawl your website and notify you if they find duplicate metatag descriptions.
Generally speaking, Matt says it’s probably not worth your time to write a unique metatag description for every single page on your website. Matt doesn’t even bother to do that on his own blog.
Matt recommends doing this only on pages that in fact matter. Such as your home page or pages that have high ROI. If you observe that some of your pages have actually bad auto-generated snippets, you should consider writing a single metatag description for those as well.
To sum everything up, you should avoid having duplicate metatag descriptions on all pages. as a replacement for, write exclusive descriptions for some pages and just let Google auto-generate the rest.
you might also like: Matt Cutts about links and google rankings
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